Friday Aug 12th

Brand marketing relies on awareness and image
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.
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Increasing demands call for new ways of performance
Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.
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Apple's App Transparency Framework
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple's Identifier for Advertisers (IDFA).
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Regional Research Report on “Attitudes in Asia”
The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.
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Using intent data finds out what the customer wants
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
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Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours
The AI-enabled candidate assessment platform Sapia.ai has launched local data hosting services across all its regional markets with a mission to help companies unlock and engage talent at scale.
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Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game
Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.
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Extensive interactivity in in-stream advertising with OneAd and Wootag
OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interacti ...
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WARC releases
In 2019, WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspec ...
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Zoho unifies marketing operations with new platform
Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical informat ...
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Advertising industry must look for alternative business models due to adblockers
Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.
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Innovative solution unlocks interactive experiences for stronger audience engagement
Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in ...
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The road to data-driven marketing is easier than you think
As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which o ...
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Attention: the end of Google Analytics is just around the corner
In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no mo ...
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Improving marketing performance thanks to increasing digitization
Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and ...
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Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion-dollar annual revenues.
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Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific
The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.
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Pros and Cons of Google's Performance Max campaigns
The importance of digital marketing is growing year by year and with it the advertising opportunities of online platforms. There are always new features designed to make marketing even easier and more efficient to optimize your campaigns as much as possible. Google is also constantly working on new ...
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Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform
OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems. Founded in 2001, with the mission to give every organization the power to innovate throu ...
High time for new approaches to target group and campaign measurement
Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration ...
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June 2022 - Performance Marketing: Data-driven Marketing & Analytics

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