Tuesday Mar 19th

Boon and bane of AI endeavors
The use of Artificial Intelligence (AI) must be advanced responsibly and develop new value-added potential for the benefit of society. That’s why the General Data Protection Regulation (GDPR) comes into play since data is the key ingredient for AI applications. The GDPR impacts any law globall ...
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Artificial Intelligence and Automation in Marketing
Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.
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With the help of AI, proposals can write themselves
Writing proposals is an essential task for everyone in business. To make their life easier and to help them in managing their job scope, a new feature has been added to Offorte, namely doing the job for you.
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AI trends that will shape 2021
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing (NLP) that will play an important role.
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Why Deep Learning can deliver more accurate AdTech results
Artificial Intelligence (AI) made targeted digital marketing possible in the first place—and with every further development the results become more accurate. Until recently, Machine Learning (ML) was the most modern method for predicting user decisions, but its further development, Deep Learni ...
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AI is growing exponentially, turning markets inside out
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
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AI charged with Iris.ai: faster and better research
Iris.ai, a start-up headquartered in Norway, specialized in AI tools and applications to allow humans to make sense of and use all scientific knowledge the world has to offer; hence, it is particularly suitable for interdisciplinary projects where the combination of knowledge from across a range of ...
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Technology competence is king in times of pandemics
Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership ...
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Worldwide spending on AI is expected to reach $110 billion in 2024
Global spending on artificial intelligence (AI) is forecast to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in 2024.
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Artificial Intelligence and Marketing Automation in Marketing
Artificial Intelligence (AI) and Marketing Automation (MA) are two advanced tools that allow marketers to automate and optimize tasks across the whole marketing spectrum.
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Genesys invests in digitization and AI to provide intelligent and seamless service
Genesys, the world's leading provider of cloud-based customer experience and contact center solutions, established a new business unit. Genesys Digital is designed to help companies keep up with the latest technology trends and the ever-changing needs of consumers in the digital world.
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Characteristics of a responsible AI
More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.
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How AI works in marketing automation
The artificial brain now plays the most significant role in marketing automation: chatbots are creating content and AI powers PPC advertising, personalized website experiences, push notifications, customer engagement and determines customer’s behavioral patterns, and automated image recognitio ...
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Marketing automation puts an end to monkey work
Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men from Madison Avenue earned quite well with it and were able to keep their “sovereign knowledge” non-transparent in analogue times. Today, nobody accepts paying hourly rates b ...
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AI is the ultimate success factor for tomorrow's economy
Are you wondering why artificial intelligence is being discussed so intensely in business and the media right now? Well, after the internet, digital transformation and automation, artificial intelligence seems to be the next kind of panacea for businesses, especially for marketing and sales, which c ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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