- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 30 July 2015 11:24
People are less and less willing to accept impersonal and general advertising messages due to increasing information overload of marketing communications across a constantly growing number of media. However, cross-media communication demands and requires new systems and tools, as in our digital era ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 16 July 2015 15:03
Singapore based data analytics consultancy Sparkline once again joins forces with Google and the Infocomm Development Authority (IDA) to equip fresh graduates with high in demand data analytics skills as part of the Squared Data & Analytics Programme. Sparkline is specialized in making businesse ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 30 July 2015 11:15
Microsoft Corp. just announced the availability of Windows 10 as a free upgrade or with new PCs and tablets, which includes innovations such as Cortana, an Xbox app and Microsoft Edge for a familiar, yet more personal and productive, experience.
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 16 July 2015 14:49
Did you know that the term “real-time marketing” has already been around for twenty years? In 1995, the marketing expert Regis McKenna published an article in the Harvard Business Journal using the current buzzword as the title. However, did we make much progress since then? Well, I am not so su ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 30 July 2015 11:09
Brands can now easily engage their customers with Viber by using Nexmo’s Chat App API
It is well known that Asia is mobile first, which means for marketers to be focused on mobile devices to find and reach their customers and chat apps, such as WeChat, Line, Viber, and WhatsApp in particular. Cur ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 16 July 2015 14:45
The growth of the eCommerce market is and remains unbroken, which is the reason why online retailers have to offer more than just attractive prices to differentiate themselves from competitors.
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 30 July 2015 11:03
What would you think about changing from static to dynamic e-mailings, in which you are still able to change the content after sending it? Wouldn’t it be great to be able to change the content of your newsletter depending on where, when, by whom and with what device the email is opened, creating a ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 16 July 2015 14:26
The leading CRM company Salesforce revealed in its recently published ‘State of Sales’, that sales has changed dramatically over the last few years. More than 2,300 sales leaders worldwide have been surveyed to examine the priorities, behaviors and technologies used by today’s sales teams.
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 30 July 2015 10:50
Performing marketing in real-time requires a well planned calculated and orchestrated approach to a particular customer at a specific time and place and that is where the Bayesian probability could come into play, since it allows for decision making and market research evaluation under uncertainty a ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 16 July 2015 13:50
PHD has launched its latest publication “Sentience: The Coming AI Revolution and the Implications for Marketing”, looking at the impact that AI will have upon the world of marketing.
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 23 July 2015 11:25
What says the first Cluetrain Manifesto? “Markets are conversations”, which implicates reciprocally that without talk there is no market.Beware of falling behind and work hard to earn trust and loyalty from clients and consumers, as trust and real-time marketing are interwoven.
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 09 July 2015 14:54
Being able to react and act fast in today’s digital business environment is an important factor in order to stay competitive and profitable. However, the reaction time has gotten considerably shorter as well, particularly in competitive markets. In fact, speed has become the deciding factor there. ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 23 July 2015 11:19
Data Intensity announced the availability of Analytics1™, an end-to-end, cloud-based analytics and business intelligence (BI) solution.
As an industry leader in analytics, business intelligence, and managed and cloud services for enterprise application and data management, the company combines be ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 09 July 2015 14:53
Everybody is talking about iBeacons, the small transmitters based on the energy-saving version of Bluetooth 4.0, the standard Bluetooth Low Energy (BLE). These small gizmos can be placed anywhere and send from there signals up to 30 meters to inform shoppers about special offers and promotions. Howe ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 23 July 2015 11:10
Although the acceptance for data-driven marketing is growing, many users still worry about protection of privacy. At least, this is the result of a representative study by the marketing tech provider Silverpop, titled "data-driven marketing: reality vs. customer demands", which was carried out in Ma ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 09 July 2015 14:51
Asian eMarketing lately met the energetic Founder and CEO of Unified Inbox, Toby Ruckert, for an interview to talk about the company’s patented UnificationEngine (more about it next week) and the web browser extension Outbox Pro, the company’s first product.
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 23 July 2015 11:05
Planet Retail’s recent report, titled The Future of Retail: 10 Trends of Tomorrow and featuring case studies from retailers around the globe, warns that retailers should begin preparing themselves for another few years of significant structural change.
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 09 July 2015 13:13
Early this year, Doc Searls and David Weinberger, two authors of the Cluetrain Manifesto of 1999, surprised with new theories on the future of the Internet. Asian eMarketing covered the New Clues partly in the May issue, but would like to dig a bit deeper. Already in the first edition 16 years ago, ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 23 July 2015 11:01
Thanks to the mobile Internet, social networking and mobile technology, consumers are nowadays usually online. Now, in order for retailers to be able to compete in this omni-channel world, they need to take advantage of this "always on" culture, because the secret is all about offering the right pro ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 02 July 2015 13:56
The trend of media shopping for online display advertising through automated systems in real-time will be big in Asia just like anywhere else. Although, according to the Asia Pacific Growth Management (APGM), the current RTB penetration across the region is still only at 5% of total display, that nu ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 23 July 2015 10:50
Last Mile Fulfilment Asia (LMFAsia) 2016, taking place from 3rd to 4th March 2016 at Singapore EXPO, will build on the breakthrough achieved in 2015 for seamless cross border eCommerce in Asia. The international event, dedicated to eCommerce fulfilment, will delve into critical cross-border fulfilme ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 02 July 2015 13:50
Rocket Fuel, a leading programmatic media-buying platform at Big Data scale, powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. The company harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across w ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 16 July 2015 15:14
In times of real-time communications, companies have to have lightning-fast servers and systems that make the large amounts of data transparent and usable. In fact, experts believe that rapid scaling, combined with the proper use of IT across all industries, celebrates a triumph today, because cheap ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 02 July 2015 13:38
Averna, the industry-leading developer of test solutions and services for communications and electronics device-makers worldwide, just launched the industry's first radio frequency (RF) tool with real-time global navigation satellite system (GNSS) simulator, offering high-performance record-and-play ...
- Written by Augustine
- Category: July 2015: Real (Right)-Time Marketing
- Thursday, 16 July 2015 15:06
Real-time data and analytics, as well as consumer connectivity, spotlight marketing with newly acquired relevance. Although it is always on a marketer’s mind to get attention through all the advertising noise, only real-time personalization seems to manage delivering targeted one-on-one communicat ...
