- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 27 October 2016 15:29
Some would argue to find the needle in the haystack is not only difficult, but even impossible, but that’s exactly the day-to-day duty of marketing managers. In the course of automation and digitization, the purchasing behavior of a customer changes and leads to an enormous increase in data. C ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 20 October 2016 14:00
Organizations are producing a lot of content nowadays to reach and interact with consumers, be it with blogs, whitepapers, tweets, or other social media activities. And since content seems to be at the heart of every marketing campaign, the budgets spent on content marketing are generally growing.
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 27 October 2016 15:23
Just a few months ago, IBM announced plans to assist in the rapid prototyping and commercialization of solutions based on cognitive computing and blockchain, convinced that in less than five years, disruptive technologies are expected to drive dramatic shifts in every industry, from healthcare, to f ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 20 October 2016 13:59
Technology is expected to be the driving force across industries and this transformation will be the catalyst driving productivity, innovation, skill development and growth for the companies of today.
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 27 October 2016 15:14
The terms "big data" and "data-driven marketing" have already established themselves some time ago as key concepts of a new marketing era and managed to outgrow their hype. Both terms have firmly positioned themselves in modern marketing and are effectively practiced in business life, since it becam ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 20 October 2016 13:57
PicScout, a wholly owned subsidiary of Getty Images, announced a new strategic direction and expanded product offering focused on visual insights. The technology company provides visual content creators, image consumers, developers and businesses with meaningful visual-content- based insights that h ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 27 October 2016 15:10
Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 13 October 2016 13:16
Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of t ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 27 October 2016 15:05
Neither it’s news that marketing technology know-how is key nor that due to the huge number of marketing technology tools available we get confused which one’s the best to deploy.
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 13 October 2016 12:48
With the evolution and proliferation of collaboration and information sharing tools, improved mobile connectivity, the adoption of agile working practices and device affordability, users are becoming increasingly self-sufficient and in control of their own IT provisioning, states the law firm Field ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 27 October 2016 13:33
In 2016, Nkiruka, a sixteen year old African girl, contemplates her future. She needs to make educational choices. Should she follow her heart and study the sciences? She dreams of becoming an engineer. She’s torn, though: the profession’s not known for its diversity. So what should she ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 13 October 2016 12:32
The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 27 October 2016 13:24
The insight technology providers Affectiva and Qualtrics just announced the integration of Affectiva’s emotion recognition technology into Qualtrics’ Insight Platform, an emotion AI technology that is already used by more than 1,400 Affectiva customers to gather insight and analytics in ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 06 October 2016 16:01
Insights are the cornerstones of any media strategy, both in digital as in the classical channels. These insights are getting richer and richer, due to the increasing fragmentation of media channels and a growing number of devices being used. Secondary data collected from various sources are finding ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 20 October 2016 14:04
“Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT), because it’s all about personal data”, Greenwave Systems’ Chief Scientist, Jim Hunter, highlighted during his speec ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 06 October 2016 15:40
1 minute = 1.8m words. That’s how significantly more powerful a video is compared to the written word, according to Forrester Research. But just how powerful? 157% increasing in organic traffic to site, 105% time on site increase and twice the rate of conversion than sites without video. And c ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 20 October 2016 14:03
The vision of digitization and omnipotence of data stimulates customer fantasies and business ideas, but what kind of impact do they really have?
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 06 October 2016 15:19
Experts, such as the performance marketing technology company Criteo, know well that success in the digital age depends more than ever on the ability to recognize the needs of the customer early to act quickly. The data that customers are leaving behind when making use of all kind of media channels ...
- Written by Augustine
- Category: October 2016 - Data Driven Marketing: Customer insights & Predictive Analytics
- Thursday, 20 October 2016 14:02
Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes ...
