- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 25 June 2015 12:06
The advertising industry is meeting right now at the Cote d'Azur for the world's largest creative festival – the Cannes Lions International Festival of Creativity. Everybody of distinction in the global advertising industry is clustering around the “Promenade de la Croisette”, awaiting the hig ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 11 June 2015 12:18
Lead nurturing, lead scoring, dynamic segmentation and triggered communications are much more than pure analytics worth taking a look at to identify the success factors and potential pitfalls of marketing automation:
1. Consolidate for an all-around inspection of the customers
As a basis for marke ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 25 June 2015 12:04
Using statistical models to identify what a customer is likely to do next, in short is what marketing automation is all about, allowing you to modify automatically your campaigns cleverly around actions needed. In other words, by making campaigns both smarter and more effective, marketing and sales ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 11 June 2015 12:14
Automation is already a big issue and yet just in its infancy. The fact is that a clean integrated automation solution brings many advantages, although it can be a long way to reach that goal, and automation can’t get implemented over night.
We show you what to do or you should better drop in the ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 25 June 2015 12:03
The marketing industry entered an automated world and programmatic marketing will push this trend even further, taking the industry to the next level by layering data and using advanced algorithms to focus on a specific target audience.
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 11 June 2015 12:10
Don’t make the same mistake as others. It’s time to invest in your analytics tool and talent.
Digital advertising has become all but a staple for companies trying to reach today’s tech-savvy and omni-connected consumer. Pacing through multiple screens and devices, modern consumers are now exp ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 25 June 2015 11:56
In the past few years, a lot has changed in the marketing automation industry. If in 2013 only one in four large B2B company opted for automation, just two years later there are 59% doing that and for good reasons. In fact, there are two main reasons that have an impact on the marketing automation t ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 04 June 2015 12:06
Most probably, you started the New Year with the resolution to become familiar with marketing automation, since it is one of the hottest topic right now, due to its ability of helping businesses store and maintain digital data records. Not to mention that the growing popularity of marketing automati ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 25 June 2015 09:47
Marketing Automation software is more than just email automation. With features like campaign tracking, lead management, and many other options to streamline and organize workflow, businesses are flocking to this industry for help with their digital marketing efforts.
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 04 June 2015 12:02
Marketing agencies, digital experts and marketers, are kept on their feet this week, with an array of events going on in the Island republic of Singapore. Besides the CommunicAsia, BroadcastAsia and EnterpriseIT Shows 2015 at Marina Bay Sands, the AMES Conference & Awards 2015 took place at the ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 25 June 2015 09:32
Intel Security is renowned for its innovative approach and strategy to hardware-enhanced security, as well as its unique McAfee Global Threat Intelligence, protecting systems, networks, and mobile devices for business and personal use around the world.
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 04 June 2015 11:59
Many a company played already with the idea of making use of a marketing automation system, but they often still lack the disarming arguments that will convince even the last decision maker. In the he following, you will find some useful arguments in favor of marketing automation:
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 18 June 2015 13:38
Technological progress or not, without the interpretation ability of the marketer there would be little usefulness with a large part of collected data. In short, humans still come on top and not machines, although data is kind of gold and a key success factor in the digital marketing of the future, ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 04 June 2015 11:50
"Drip marketing" is a blanket term that covers several different marketing strategies, which all have the same goal of keeping users engaged with a product. It is a communication strategy that "drips" a pre-written set of messages to customers or prospects over time, typically automated. In fact, dr ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 18 June 2015 13:24
Quite obviously, the rise and fall of marketing automation was tied to the dot-com boom and bust and according to Marketo it is hardly a new concept. The term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004, before declining in usage, reaching a low p ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 04 June 2015 11:37
Lamplight Analytics announced the launch of its new social intelligence platform that gives marketers, strategists and business leaders more insights into Asian audiences through social and traditional media sources. In fact, Lamplight Analytics is the first globally competitive social intelligence ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 18 June 2015 13:21
The following seven tips could come in handy to avoid major pitfalls before implementing a marketing automation platform; or maybe you just want to save detours and reach your marketing goal quicker, then check out at some useful suggestions:
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 04 June 2015 11:30
Acronis, a global leader in new generation data protection, unveiled Acronis Access Connect – its latest file and print sharing solution for SMBs and enterprises. Acronis Access Connect (formerly ExtremeZ-IP) is the leading solution for integrating Macs into businesses and enterprises. With this n ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 18 June 2015 12:59
To improve media inventory and campaign quality, Havas Media Group recently launched a unique next-generation ‘Meta Quality Barometer’, based on a comprehensive, inclusive approach to data.
Developed by Artemis Alliance, a global data-driven capacity of Havas Group, the Meta Quality Barometer d ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 04 June 2015 11:24
Emerson Network Power, a leading provider of critical infrastructure for information and communications technology systems, announced strategic enhancements to its premier data center infrastructure management (DCIM) solution, the Trellis platform. The release features new RESTful APIs (representati ...
- Written by Augustine
- Category: June 2015 - Marketing Automation
- Thursday, 18 June 2015 12:51
Cenique Infotainment Group Limited, one of the most innovative incubated company at Hong Kong Science Park, has officially launched IntelliSense2.0. This highly effective, real-time, Android-based audience measurement solution delivers fully automated, shopper insight and analytics at a fraction of ...
