Friday Jul 30th

  • Differences and similarities of location-based and proximity marketing

    Differences and similarities of location-based and proximity marketing

    Wherever you go, you find the same picture of people staring into their smartphones and paying little or no attention to what's going on around them.

    Well, that’s the main problem marketers are facing to get customers to pay attention to their products and services.

    Location-based marketing and proximity marketing can help here, which is why we want to summarize quickly what exactly these frequently cited terms mean and what similarities and differences they have.

  • The dark side of the influencer marketing hype

    The dark side of the influencer marketing hype

    Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

  • Corporate blogs: receipts for success and pitfalls

    Corporate blogs: receipts for success and pitfalls

    Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.

  • Identify influencers that align with your brand's values and voice with IBM and Influential

    Identify influencers that align with your brand's values and voice with IBM and Influential

    Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting tool can help brands communicate with an audience.

  • Location-based advertising entails more customers through localized offers

    Location-based advertising entails more customers through localized offers

    The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired effect. Only when an advertisement is relevant - that means sent at the right time, with the right content to the right person - a positive impact can be achieved. If the relevance-oriented approach is not considered, there is a risk that users will ignore the advertising or even be negatively influenced by it.

  • Retinal projection and XR glasses will be screens of the future

    Retinal projection and XR glasses will be screens of the future

    Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

  • Mobile Wallet

    Mobile Wallet

    The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

  • Amplitude closes the loop between data, insights, and action

    Amplitude closes the loop between data, insights, and action

    Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.

  • Legally compliant use of social media

    Legally compliant use of social media

    There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.

  • Why EQ Beats IQ in Driving ‘True’ Leadership Success

    Why EQ Beats IQ in Driving ‘True’ Leadership Success

    In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s Emotional Intelligence Quotient (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is about being the best relative to hard skills.  As a leader, if you do not understand your team’s motivations and feelings, you will never be able to establish an optimally-functioning team and reap the copious rewards related thereto. The result is needless opportunity loss.

  • Considering a multi-platform strategy for social media campaigns

    Considering a multi-platform strategy for social media campaigns

    Particularly during the Covid pandemic, more and more people discovered communication in social media for themselves. Be it Generation Z, who during the lockdown could only become a creator on TikTok using a mobile phone, or the Baby Boomers, who now increasingly go shopping on the Internet and enjoy the security of their home laptop or PC. Hence, it is more important than ever to position yourself broadly and to consider what content you want to create yourself instead of looking at where the target group is.

  • Corporate influencers / Brand ambassadors

    Corporate influencers / Brand ambassadors

    Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer strategy in the company or not.

  • Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

    Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

    Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.

  • Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

    Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

    End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in data for confident business decisions.

This week's highlights

When time is of the essence

Category: July 2021 - Mobile Marketing & Analytics
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the
Read more...

Impact of smartphones on purchasing behavior

Category: July 2021 - Mobile Marketing & Analytics
Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibiliti
Read more...

Mobile Wallet

Category: July 2021 - Mobile Marketing & Analytics
The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once
Read more...
View More Articles

Previous articles

Considering a multi-platform strategy for social media campaigns

Category: June 2021 - Social Media & Influencer Marketing
Particularly during the Covid pandemic, more and more people discovered communication in social media for themselves. Be it Generation Z, who during the lockdown could only become a creator on TikTok
Read more...

Identify influencers that align with your brand's values and voice with IBM and Influential

Category: June 2021 - Social Media & Influencer Marketing
Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their bran
Read more...

Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia

Category: June 2021 - Social Media & Influencer Marketing
Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.
Read more...
View More Articles

Previous month's highlights

Virtual collaboration is becoming an integral part of our working world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that promote creative cooperation, innovative ideas, and effective decisions. In other words, innovation needs personal encounters and face-to-face time. Hence, an office infrastructure should be in place that supports this, explaining the trend towards activity-based working right now, which means providing the most suitable work environment for every requirement.

Interactive 3D simulations helping executives and employees master uncomfortable conversations

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in a litany of sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness, fashion and hospitality, reports indicate.

What the future holds for Virtual, Augmented & Mixed Reality Consumer XR

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Extended Reality (XR), the umbrella term for what is currently perhaps the most fascinating consumer technology, is becoming an exciting new candidate for the next big trend in the industry, since it includes virtual (VR), augmented (AR) and mixed reality. VR takes you into a strange, virtual world using closed glasses, while AR and mixed reality complement the real environment with digital elements—be it via smartphone or tablet or with special glasses.

Retinal projection and XR glasses will be screens of the future

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

View More Articles

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