Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.

According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising platforms meticulously, but still have too little connection to the target group and no idea who will ultimately see their advertising.

Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.

OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems.

Founded in 2001, with the mission to give every organization the power to innovate through software, OutSystems gives technology leaders and developers the tools to rapidly build and deploy their own business-critical applications.

The study reports that the OutSystems high-performance low-code platform delivered a 506% return on investment over three years. These findings come on the heels of the Forrester Wave™: Low-Code Development Platforms for Professional Developers, Q2 2021 report recognizing OutSystems as a leader in low-code development platforms and the "developers' choice" platform.

"Companies of all sizes need to deliver business critical apps with tight developer resources and are increasingly turning to low-code application development methods to meet their goals – but not all low-code is created equally," said Paulo Rosado, CEO of OutSystems. "It's time for organizations to finally experience the radical productivity, power and speed required to crush their backlog and deliver the software they need to succeed. This new research uncovers the power of OutSystems high-performance low-code development."

The Total Economic Impact™ of OutSystems examined the benefits achieved by four enterprise organizations that previously relied on traditional frameworks for software development before deploying OutSystems. While OutSystems serves companies of all sizes and industries, the study calculated the financial benefits based on a composite organization, which represents the value achieved by the organizations Forrester interviewed.

Overall, the study found significant quantifiable cost savings when comparing the time and expense of creating and maintaining internal custom software development versus deploying the OutSystems platform. In fact, the study showed that OutSystems improved developer productivity by enabling teams to deliver more applications with the same number of developers and deliver applications in a shorter time frame.

Customer findings also revealed that OutSystems simplifies the ongoing maintenance: a director of software engineering and technology initiatives at a pharmaceutical company noted that OutSystems projects were 25% to 50% less expensive than comparable prior projects, while a director of custom development projects at a manufacturer reported a 2x development time savings in the first year.

Companies also noted that quantifiable benefits are achieved through greater corporate agility, improved security, and fewer bugs from higher-quality code. The full study can be download here.

By MediaBUZZ

MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.

Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".

WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.

Time and again we read and hear about cyberattacks on companies and with the accelerated digitization caused by the pandemic, this danger has increased even further.

The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.

In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.

AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.