Saturday May 28th

  • Building a Smart Factory – Part 2: Defining the 21st-century smart factories

    Building a Smart Factory – Part 2: Defining the 21st-century smart factories

    Smart Factories (also known as Connected Factories) have many definitions. One way to define them is a group of technology innovations. When used together, these innovations support consolidated, connected, and flexible manufacturing processes. The processes run manufacturing, supply chain, and related back-office operations.

  • Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Interactive visual marketing platform Wootag is expanding its business just a month after closing its $1.7 million Series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

  • Which countries are losing the most to digital ad fraud?

    Which countries are losing the most to digital ad fraud?

    Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021.

    The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, China, South Korea, UK, which together account for 60% of losses globally:

  • ICANN reports DNS abuse is trending downward globally

    ICANN reports DNS abuse is trending downward globally

    In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the last four years, from October 2017 to January 2022. Globally, in January 2022, less than one percent of domain names were reported to pose potential threats to users.

  • Draw the attention of new customers to products according to their wishes and interests with Discovery Commerce

    Draw the attention of new customers to products according to their wishes and interests with Discovery Commerce

    Discovery Commerce paves the way for one of the most difficult tasks in e-commerce, namely product discovery. Because it is harder than it seems to get a potential buyer to find the product they are looking for in an online store or marketplace as customers easily get confused or impatient when browsing (sub)categories on a website.

  • Best practices for protecting your Facebook accounts

    Best practices for protecting your Facebook accounts

    Time and again we read and hear about cyberattacks on companies and with the accelerated digitization caused by the pandemic, this danger has increased even further.

  • Success with individual content and customer experiences

    Success with individual content and customer experiences

    When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies to increasingly integrate their content strategically into their customers’ digital customer journey, besides offering their expertise and consulting services.

  • IDC’s big data and analytics spending guide

    IDC’s big data and analytics spending guide

    According to the latest release of IDC's Worldwide Big Data and Analytics (BDA) Spending Guide, spending on BDA solutions will grow by 19% in the Asia Pacific region in 2022 and will rise 1.6 times to $53.3 billion by 2025. Enterprises' evolving need to gain operational efficiency and operational resilience is driving investments. Building operational resilience stems from providing a real-time response to external market disruptions such as the pandemic, supply chain vulnerabilities, or rapidly evolving customer needs.

  • GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”

    GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.

  • Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.

  • With AI-based bots for intelligent self-service

    With AI-based bots for intelligent self-service

    Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots can do much more than just answer questions. A well-trained AI allows chatbots to work more efficiently and expand their service capabilities.

  • Tips for using email communication safely

    Tips for using email communication safely

    In November 1971, the American programmer Ray Tomlinson sent the first email, ushering in a new age of communication. Today, after more than 50 years, more than 300 billion emails are in circulation around the world every day according to Statista; thus, making emails an indispensable means of communication for marketers. The email heralded in a new age of communication that democratized international communication. Everyone could exchange messages and information worldwide in real-time and virtually free-of-charge, provided they had a computer with a modem.

  • Worry-free with strong IT security

    Worry-free with strong IT security

    Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and performance issues across all systems. You need transparency across the entire IT stack and real-time data to quickly identify and fix critical issues. The more prepared a company is, the better it can protect itself against malware, data breaches and intellectual property theft:

  • Oracle Fusion Marketing fully automates lead generation and qualification

    Oracle Fusion Marketing fully automates lead generation and qualification

    Oracle Fusion Marketing had been launched to help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels. In fact, it is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process.

This week's highlights

Alternative data-driving extreme market research disruption

Category: May 2022 - Security & Data Privacy in Marketing
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: w
Read more...

How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which
Read more...

Worry-free with strong IT security

Category: May 2022 - Security & Data Privacy in Marketing
Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and
Read more...
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Previous articles

Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company
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Strategic partnership brings customer-oriented solutions to life

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
The data and artificial intelligence company, ADA, and Treasure Data, a global Customer Data Platform (CDP) company, announced a strategic partnership to bring end-to-end enterprise customer-centric s
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Study shows how AI could get the cookie pop-up chaos under control

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
One of the most annoying problems when surfing the web is the obligatory cookie banner, which most users now just click away in frustration and often with the worst default setting for data protection
Read more...
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Previous month's highlights

Get the attention you deserve on LinkedIn

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

If you intend to showcase your work achievements and skills and network with colleagues, business partners and potential employers, LinkedIn is arguably the most important platform.

When using hashtags on social media, less is usually more

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should be there anyway?”. Well, I’d like to bring some clarity:

A good strategy is half the battle in social media

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Since social media is gaining in importance in our everyday lives, marketing and sales teams must adapt to these consumer habits. Today’s customers expect relevant, personalized, and up-to-date content; therefore, traditional methods of cold calling and email marketing do not do justice to this, but the use of social media has a major impact on the success of marketing and sales.

Debut of Alibaba’s virtual influencer for the Olympic Winter Games Beijing

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Alibaba Group, a Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled its brand-new virtual influencer for the Olympic Winter Games Beijing 2022.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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