Saturday Oct 23rd

  • Basic knowledge in the four data disciplines is essential for a career in marketing

    Basic knowledge in the four data disciplines is essential for a career in marketing

    The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can't measure it, you can't improve it”, the management guru Peter Drucker once said. And indeed, the shift in the customer journey and the associated development towards digital marketing channels brought with it a decisive factor – measurability! Marketing has changed, and it will continue to change, but what does that mean for required job skills in marketing?

  • Adobe helps putting quality first-party data at the center of customer acquisition and engagement strategy

    Adobe helps putting quality first-party data at the center of customer acquisition and engagement strategy

    Consumers’ online shopping habits, purchasing behaviors, and expectations have all changed since the onset of the pandemic. With the heightened health and safety expectations, e-commerce is becoming the default choice for shopping.

  • Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC

    According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

  • Digital Experience Platform (DXP)

    Digital Experience Platform (DXP)

    Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use of intelligent marketing tools and a sophisticated marketing strategy. Over time, however, other market participants will catch up, so that a strategic realignment is often necessary to secure and expand the market position.

  • Signalize connects all push channels

    Signalize connects all push channels

    Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution for push notifications across all channels: website, app, and wallet push.

  • Twitter is a critical tool for K-pop artists

    Twitter is a critical tool for K-pop artists

    Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K-pop stars actively communicates with global fans on Twitter.

  • The “I want it all and I want it now” customer

    The “I want it all and I want it now” customer

    What the lead singer of the British rock band Queen once screamed to his audience is demanded from consumers nonstop from marketers, namely immediate gratification, and quick solutions.

    The catchy song written by Brian May and performed by the charismatic Freddy, repeats “I want it all, and I want it now!” again and again in the song from 1989. Maybe it is not a coincidence that the same year the British scientist Tim Berners-Lee invented the World Wide Web, who knows. But what is for sure is that we came a long way since then considering technological advances.

  • When time is of the essence

    When time is of the essence

    The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.

  • Mobile communication continues to advance in the life of the consumer

    Mobile communication continues to advance in the life of the consumer

    There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

  • How omnichannel is shaping the consumer experience in the long term

    How omnichannel is shaping the consumer experience in the long term

    The past few months have had a significant impact on economic development and people's behavior. Still, the exact extent of the devastating effects of the global crisis cannot be foreseen. Social distancing and enacted business closings during the lockdowns have forced retailers to break new ground. Brick-and-mortar shops had to try absorbing the losses with new models – with mixed success since many of these retailers just started out.

  • How voice commands will influence user behavior

    How voice commands will influence user behavior

    The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.

  • Interrogatives dominate the voice search

    Interrogatives dominate the voice search

    Short, easy to remember, and unambiguous spelling had been the three golden rules for choosing a domain so far. Thanks to smart speakers like Alexa, Siri & Co, voice-based online search is on the rise and changing the success criteria for URLs and domain names.

  • IBM innovations to accelerate Digital Transformation

    IBM innovations to accelerate Digital Transformation

    IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think conference. The innovations highlight IBM's role in helping its clients and partners accelerate their digital transformations, return to work smarter, and build strategic ecosystems that can drive better business outcomes.

  • Corporate influencers / Brand ambassadors

    Corporate influencers / Brand ambassadors

    Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer strategy in the company or not.

This week's highlights

Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
Read more...

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to p
Read more...

Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, b
Read more...
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Previous articles

AnyMind Group launched Story Engine, a no-code web stories generator

Category: September 2021 - Voice Search & Smart Speakers
AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.
Read more...

How voice commands will influence user behavior

Category: September 2021 - Voice Search & Smart Speakers
The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.
Read more...

Visa helps SMBs access the digital economy

Category: September 2021 - Voice Search & Smart Speakers
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million
Read more...
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Previous month's highlights

etracker offers a data protection-compliant web analytics solution free of charge

Category: July 2021 - Mobile Marketing & Analytics

The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant web analytics solution available free of charge.

When time is of the essence

Category: July 2021 - Mobile Marketing & Analytics

The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.

What does it take for a mobile app to become a hit?

Category: July 2021 - Mobile Marketing & Analytics

Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to create a mobile product that surpasses expectations since user expectations constantly climbed higher with advancements in technology. They require ease of use, faster loading time, ability to complete a specific task within a minimum number of actions possible, and so on.

Voice channel essential for personal and efficient service

Category: July 2021 - Mobile Marketing & Analytics

Our shopping experience has fundamentally changed. What used to happen in stores is now happening globally on shopping platforms and online marketplaces, where orders can be completed with just a few clicks and goods delivered to the doorstep. It is no surprise e-commerce has conquered the consumer market and is expected to reach five trillion dollars in sales this year. Its growth engine is the uncomplicated, secure shopping at any time of the day or night: a service that the customer has come to appreciate and now expects.

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