Wednesday Jun 07th

  • Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar reveals the most creatively effective digital ads in Southeast Asia

    Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.

  • Alternative data-driving extreme market research disruption

    Alternative data-driving extreme market research disruption

    Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

  • There is always something exciting to communicate, isn’t it?

    There is always something exciting to communicate, isn’t it?

    What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.

  • Questions to be answered in performance marketing

    Questions to be answered in performance marketing

    According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising platforms meticulously, but still have too little connection to the target group and no idea who will ultimately see their advertising.

  • With artificial intelligence into a new age of automation

    With artificial intelligence into a new age of automation

    Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potential of this technology can be tapped for the producing industry.

  • Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform

    OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems.

    Founded in 2001, with the mission to give every organization the power to innovate through software, OutSystems gives technology leaders and developers the tools to rapidly build and deploy their own business-critical applications.

    The study reports that the OutSystems high-performance low-code platform delivered a 506% return on investment over three years. These findings come on the heels of the Forrester Wave™: Low-Code Development Platforms for Professional Developers, Q2 2021 report recognizing OutSystems as a leader in low-code development platforms and the "developers' choice" platform.

    "Companies of all sizes need to deliver business critical apps with tight developer resources and are increasingly turning to low-code application development methods to meet their goals – but not all low-code is created equally," said Paulo Rosado, CEO of OutSystems. "It's time for organizations to finally experience the radical productivity, power and speed required to crush their backlog and deliver the software they need to succeed. This new research uncovers the power of OutSystems high-performance low-code development."

    The Total Economic Impact™ of OutSystems examined the benefits achieved by four enterprise organizations that previously relied on traditional frameworks for software development before deploying OutSystems. While OutSystems serves companies of all sizes and industries, the study calculated the financial benefits based on a composite organization, which represents the value achieved by the organizations Forrester interviewed.

    Overall, the study found significant quantifiable cost savings when comparing the time and expense of creating and maintaining internal custom software development versus deploying the OutSystems platform. In fact, the study showed that OutSystems improved developer productivity by enabling teams to deliver more applications with the same number of developers and deliver applications in a shorter time frame.

    Customer findings also revealed that OutSystems simplifies the ongoing maintenance: a director of software engineering and technology initiatives at a pharmaceutical company noted that OutSystems projects were 25% to 50% less expensive than comparable prior projects, while a director of custom development projects at a manufacturer reported a 2x development time savings in the first year.

    Companies also noted that quantifiable benefits are achieved through greater corporate agility, improved security, and fewer bugs from higher-quality code. The full study can be download here.

    By MediaBUZZ

  • MadManga builds manga-oriented web3 universe for fans and creators

    MadManga builds manga-oriented web3 universe for fans and creators

    MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its kind, empowering and bringing together manga fans and creators.

  • High time for new approaches to target group and campaign measurement

    High time for new approaches to target group and campaign measurement

    Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".

  • Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.

  • Best practices for protecting your Facebook accounts

    Best practices for protecting your Facebook accounts

    Time and again we read and hear about cyberattacks on companies and with the accelerated digitization caused by the pandemic, this danger has increased even further.

  • Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific

    Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific

    The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.

  • The benefits of deep learning for campaign targeting

    The benefits of deep learning for campaign targeting

    In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

  • The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.

  • AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group moves into conversational commerce space with the launch of AnyChat

    AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

This week's highlights

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportu
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New Apps, New Data, and New Resilience: Huawei Proposes Ways of Evolving Storage in the Yottabyte Era

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together
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Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital ins
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Previous articles

mailmunch’s email marketing trend predictions

Category: December 2022 - Email Marketing: Loyalty & Transactions
Since customer behavior has changed with the COVID-19 pandemic, mailmunch's Sania Khan highlights in her blog that it will be more important than ever to adjust your email marketing strategies and sug
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Slow open rates? Just a few adjustments can help!

Category: December 2022 - Email Marketing: Loyalty & Transactions
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have t
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Digital responsibility starts with email

Category: December 2022 - Email Marketing: Loyalty & Transactions
More and more companies are taking their digital responsibility seriously and are formulating digital ethics, aware that not all that’s possible is right and leads to sustainable success. This a
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Previous month's highlights

Enter the world of digital experiences

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Even if the statement "Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best possible experience with all available data.

How to choose the right omnichannel solution

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.

Omnichannel can have a lasting impact on the consumer experience

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

The past two years have had a significant impact on economic development and people's behavior. Social distancing and mandated business closures during lockdowns have forced retailers to break new ground and to make up for the losses with new models – with mixed success.

Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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