Monday May 17th

This week's highlights

Micro-moments’ impact on decision making and marketing

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more
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A revelatory use case for location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climat
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Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence

Category: May 2021 - Micro-Moments & Location Intelligence for Marketing
End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in
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Previous articles

Nielsen offers marketers accountability for their ad investment

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool
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Adobe makes personalized CX happening in a world without third-party cookies

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and e
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Expand your business in the virtual space with 3D Ready

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
The German company 3D Ready is a pioneer in providing 3D websites that give companies the option of making a visit to their website a spatial experience for users.
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Previous month's highlights

ADA launches new MarTech-as-a-Service offering across Asia Pacific

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimize their end-to-end sales and marketing efforts.

Tailoring content to capture the e-commerce market

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce market, as an increasing number of consumers spend more online.

Enhance unused potential in the conversational UI

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Every company wants to offer their customers a unique customer experience, which is one of the main reasons why they are increasingly trying to differentiate themselves from the competition with voice assistants or chatbots.

In times of COVID-19, social media communication must be perfectly targeted

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent on social media platforms, continue to increase rapidly. Even more important is that social media helps to increase people's well-being in times of COVID-19.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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