Wherever you go, you find the same picture of people staring into their smartphones and paying little or no attention to what's going on around them.

Well, that’s the main problem marketers are facing to get customers to pay attention to their products and services.

Location-based marketing and proximity marketing can help here, which is why we want to summarize quickly what exactly these frequently cited terms mean and what similarities and differences they have.

Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.

Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting tool can help brands communicate with an audience.

The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired effect. Only when an advertisement is relevant - that means sent at the right time, with the right content to the right person - a positive impact can be achieved. If the relevance-oriented approach is not considered, there is a risk that users will ignore the advertising or even be negatively influenced by it.

Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.

There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.

In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s Emotional Intelligence Quotient (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is about being the best relative to hard skills.  As a leader, if you do not understand your team’s motivations and feelings, you will never be able to establish an optimally-functioning team and reap the copious rewards related thereto. The result is needless opportunity loss.

Particularly during the Covid pandemic, more and more people discovered communication in social media for themselves. Be it Generation Z, who during the lockdown could only become a creator on TikTok using a mobile phone, or the Baby Boomers, who now increasingly go shopping on the Internet and enjoy the security of their home laptop or PC. Hence, it is more important than ever to position yourself broadly and to consider what content you want to create yourself instead of looking at where the target group is.

Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer strategy in the company or not.

Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.

End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in data for confident business decisions.