Friday Dec 09th

  • YouTube Shorts inspires multiformat creators and artists

    YouTube Shorts inspires multiformat creators and artists

    Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.

  • Responsible AI research

    Responsible AI research

    As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when artificial intelligence is used to analyze patterns in human behavior and complex social phenomena. In principle, it is important to first weigh the risk of each project against its benefit – and, if necessary, to decide against it, as Microsoft Research emphasizes in an “Update on responsible AI research“.

  • It’s all about understanding the connections between data

    It’s all about understanding the connections between data

    Data is now an important part of a company’s assets and for some even the most important one. It is not about collecting as much information as possible, but about converting the "raw material" information into usable know-how: knowledge about the customers and their likes and dislikes, knowledge about the course of business processes and how they are controlled, and knowledge about which friction losses must be avoided to increase employee productivity.

  • Content Scoring – strategically planning and prioritizing content

    Content Scoring – strategically planning and prioritizing content

    The goal of content scoring is to place the right topics in the right place at the right time to achieve maximum impact which requires content and the associated requirements being strategically well planned and prioritized accordingly.

  • Chinese AI companies in the fast lane

    Chinese AI companies in the fast lane

    Many Chinese companies are using AI to perfectly tailor their offers to customers and are now making inroads into the rest of the world. The fact is, China is developing into the leading economic nation in terms of economic progress, not least driven by artificial intelligence, according to Prof. Dr. Claudia Bünte, international marketing and branding expert, mainly for three reasons:

  • The legal framework for search engine privacy is not solid

    The legal framework for search engine privacy is not solid

    When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.

  • Questions to be answered in performance marketing

    Questions to be answered in performance marketing

    According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising platforms meticulously, but still have too little connection to the target group and no idea who will ultimately see their advertising.

  • South Korea's first Cyber Fusion Center and MSSP/MDR sharing community

    South Korea's first Cyber Fusion Center and MSSP/MDR sharing community

    Cyware, the industry's leading provider of the technology platform to build Cyber Fusion Centers for Enterprises and MSSPs/MDRs, and threat intelligence sharing for ISACs, ISAOs, CERTs, and others has announced a partnership with PAGO Networks, a South Korean MDR provider and value-added distributor, for building South Korea's first cyber fusion center for tackling advanced cyber threats for customers and a collective defense community for Korean organizations.

  • Never trust, always verify

    Never trust, always verify

    No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and system security, this model is becoming increasingly important.

  • The benefits of deep learning for campaign targeting

    The benefits of deep learning for campaign targeting

    In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

  • Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

  • Tips on how to choose a secure web analytics tool

    Tips on how to choose a secure web analytics tool

    The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as push marketing automation.

  • Spike in ransomware attacks

    Spike in ransomware attacks

    The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest number since APWG start in 2004.

  • Advertising industry must look for alternative business models due to adblockers

    Advertising industry must look for alternative business models due to adblockers

    Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

This week's highlights

Email marketing tips for e-commerce

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing’s strength is in attracting, nurturing and converting ideal prospects, says Digital Agency Network, backing it up with a slew of research data including:
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Slow open rates? Just a few adjustments can help!

Category: December 2022 - Email Marketing: Loyalty & Transactions
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have t
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How reliable is the open rate?

Category: December 2022 - Email Marketing: Loyalty & Transactions
There are many myths and still many misconceptions when it comes to email open rates. Which begs the question: how is an aperture measured? How reliable are the procedures? And how meaningful is the o
Read more...
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Previous articles

A focus on content and the consumer is the key driver for growth and sustainability in Asia

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
The annual marquee event of the Asian Video industry Association (AVIA), the Asia Video Summit, returned in full swing, hosting over 300 delegates in person and online as a hybrid conference, amidst a
Read more...

Take legal action against streaming pirates with technology

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
Miri Naor Elias, Intelligence and Security Senior Legal Advisor at Synamedia, believes that legislation and enforcing anti-piracy regulations would lead to a significant reduction of streaming piracy
Read more...

Metaverse and social commerce conversations are trending with Southeast Asian consumers

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
Talkwalker, a leading consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, have released their annual Socia
Read more...
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Previous month's highlights

Factors for mobile advertising success

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

The pandemic, in which people were temporarily in lockdown and therefore used computers or tablets more frequently, has enormously accelerated the trend towards going online with smartphones. Many people who never shopped on their smartphone before the pandemic have changed their behavior during this time, making a good user experience on mobile devices more important than ever for business success.

Data protection should be key for app operators

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

A click or a swipe decides both the beginning and the end of the customer life cycle of a mobile app. Not to mention that businesses have to do a lot of convincing to get customers to install an app. Then just imagine that downloading the app is just the beginning before the tricky part starts which involves trust and values.

Data protection essential when working remotely

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

Mobile working has become a worldwide trend since the beginning of the corona pandemic. Online team meetings are held from home, sensitive emails are sent on the go via smartphone, or new applications are programmed on the laptop in a café. Many are not aware that their mobile work doesn’t comply with data protection regulations. The possible consequences are misuse, manipulation, or loss of data.

Mobile NFC payments expected to experience strongest growth in the digital commerce market

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

A new study from Juniper Research has found that the total value of digital commerce transactions globally will exceed $20 trillion by 2027, from $12.3 trillion in 2022. It predicts growth will be driven by the increasing acceptance of digital payment methods and technologies that enable digital payments during the checkout procedure, such as NFC (Near-field Communication) payments. This spend encompasses online money transfer, digital and physical goods purchases, digital ticketing purchases, banking and bill payments.

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