Friday Jul 30th

When time is of the essence
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.
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In-app advertising pays off
There are millions of apps that have been downloaded several hundred billion times in total in the app stores of Apple, Google, and Amazon. After all, there is a suitable app for everything, which can be installed on the smartphone with just a few clicks. Certainly, that influences media usage behav ...
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Impact of smartphones on purchasing behavior
Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibilities for brick-and-mortar retail.
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Signalize connects all push channels
Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution for push notifications across all channels: website, app, and wallet push.
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Mobile Wallet
The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by ...
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Predictive analytics increase customer loyalty, optimize marketing budgets and reduce churn rates
Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This means they need to always be one step ahead of consumer trends and wishes, which is made possible with the help of an impressive database, smart analytics, and predi ...
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Joined forces for in-game advertising
Tier One Entertainment, Southeast Asia's leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world's leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe. Tier One Entertainment is seeded by one of the bigg ...
Mobile communication continues to advance in the life of the consumer
There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast ...
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What does it take for a mobile app to become a hit?
Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to crea ...
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etracker offers a data protection-compliant web analytics solution free of charge
The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant web analytics solution available free of charge.
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Pros and cons of mobile payment services
Due to the pandemic and the resulting restrictions, the sale of goods and services is shifting significantly to the Internet. And when shopping online, there are usually various payment options to choose from, such as invoice, direct debit, credit card, or online payment services such as PayPal.
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Mobile first is the slogan and data the magic word
Wherever you go, people are busy with their smartphones: shopping, online banking or answering emails, the trend is clearly moving from the desktop to the smartphone to deal with everyday needs both in business and in private life. Consequently, marketers must see how they reach their target group v ...
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COVID-19 accelerated a digital shift in marketing
Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of 8.2%, is forecast fo ...
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AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand
AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.
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Mobile technology to the retail rescue
The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming to its rescue.
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Adobe helps putting quality first-party data at the center of customer acquisition and engagement strategy
Consumers’ online shopping habits, purchasing behaviors, and expectations have all changed since the onset of the pandemic. With the heightened health and safety expectations, e-commerce is becoming the default choice for shopping.
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Voice channel essential for personal and efficient service
Our shopping experience has fundamentally changed. What used to happen in stores is now happening globally on shopping platforms and online marketplaces, where orders can be completed with just a few clicks and goods delivered to the doorstep. It is no surprise e-commerce has conquered the consumer ...
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Appointments & Announcements
AppsFlyer announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer’s marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC).This latest appointment follows the company’s recent senior hire of ex-Oracle Sales Vice President Joen van Driel a ...
Mobile Streaming Report 2021
The Mobile Streaming Report 2021 from the app marketing platform Adjust indicates a fundamental shift in usage habits towards mobile media consumption, with over-the-top streaming (OTT) growing explosively as consumers seek on-demand entertainment more than ever.
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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