Companies should consider the following when using social media:
- Appointing a social media manager
- Establishing social media guidelines
- Making sure that the social media monitoring fulfills the requirements of the General Data Protection Regulation (GDPR)
To stay legally correct when using social media, just ask yourself questions like the following:
- Did I understand how the different social media platforms work (by reading their terms and conditions) and know how each distributes information?
- Does the name of the social media account violate third-party brand or name rights?
- Is there an easy-to-find imprint? Are correct company details given there?
- Has a link to the website's data protection declaration been set? Is there an explanation of the social media networks in the website’s data protection declaration?
- Are only verifiable facts published in the account?
- Is only image, video or sound material used that belongs to the company or that the author has given permission to use? Do license agreements have to be considered when posting images or graphics?
- Does content link to illegal websites?
- Are articles about competitors' products or brands correctly written in terms of competition law? Etc.