Wednesday Sep 22nd

How companies reach the young and digital Generation Z
Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an average of 11 hours a week on cell phones, according to a report from Criteo.
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Virtual collaboration is becoming an integral part of our working world
The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that promote creative cooperation, innovative ideas, and effective decisions. In other words, innovation ne ...
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Amplitude closes the loop between data, insights, and action
Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.
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‘Hello’ from the augmented world
In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why people value the privacy of others higher than their own when using AR smart glasses (e.g., Google Gla ...
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Vietnam-based RedFOX Labs launches its very own virtual space
RedFOX Labs has released previews of the virtual space which they are calling 'RFOX VALT'.
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Nielsen offers marketers accountability for their ad investment
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a la ...
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Extended Reality
Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. In other words, the term refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the 'X' ...
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Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization
Tencent Cloud announced the launch of its first Internet Data Center (IDC) in Indonesia, further emphasizing its commitment to addressing the ever-growing business needs in Indonesia and Asia. Leveraging its robust data center infrastructures around the world, Tencent integrates cloud computing, big ...
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Interactive 3D simulations helping executives and employees master uncomfortable conversations
The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in a litany of sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness ...
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How to measure “immersive experiences”?
Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR, can offer customers a multi-sensory digital brand experience at trade fairs, road shows and customer ...
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Adobe makes personalized CX happening in a world without third-party cookies
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the e ...
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Microsoft’s new mixed reality platform for holographic experiences
The software giant, Microsoft, presents with Microsoft Mesh an application that is supposed to replace video conferences with holo-conferences, where virtual conversation partners appear in life-size. However, the potential range of applications is much broader.
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Retinal projection and XR glasses will be screens of the future
Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.
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What the future holds for Virtual, Augmented & Mixed Reality Consumer XR
Extended Reality (XR), the umbrella term for what is currently perhaps the most fascinating consumer technology, is becoming an exciting new candidate for the next big trend in the industry, since it includes virtual (VR), augmented (AR) and mixed reality. VR takes you into a strange, virtual world ...
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Expand your business in the virtual space with 3D Ready
The German company 3D Ready is a pioneer in providing 3D websites that give companies the option of making a visit to their website a spatial experience for users.
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Future impact of AR in marketing
Augmented Reality (AR) has been talked about in marketing for years and there are already some exciting applications, so why do most marketers still believe that it is just expensive gadgetry?
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Creating the next-generation digital interaction with emerging and immersive technologies
Hiverlab, a trusted VR/AR company in Singapore, is driving digital transformation with emerging technologies to redefine human interactions for an innovative and inclusive world.
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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