- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 14:48
Thanks to the Internet, moving images have evolved to an ubiquitous advertising format and there is evidence that each screen has its emotional added value and combined they increase campaign success.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 21 July 2016 12:05
The Lisbon International Advertising Festival is the new global advertising festival located in Portugal, which also aims to be the most local of festivals, since the submitted work is always eligible to win a global award but also a regional one.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 14:41
The three most important performance figures for a website are the number of visitors, the time spent on the site, and the conversion. User-friendliness, engaging content, customer service and technical functionality hide behind these numbers.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 14 July 2016 14:03
Moving images are popular among consumers as they provide information as well as entertainment. Besides this fact, marketers are convinced of the considerably increased buying incentive compared to still imagery and text and they should therefore react accordingly:
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 14:32
SAP just launched its inaugural Asia Pacific Japan Digital Experience Report that reveals how some of the region’s largest brands perform in delivering the digital experiences their customers want. It offers detailed insights about customers’ digital expectations across 10 countries in t ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 14 July 2016 13:58
Photo Caption: Dr Tony Tan Keng Yam, President of Singapore Addresses VIPs, dignitaries and guests at the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summit Singapore (CESS)
Singapore’s President Tony Tan officially marked the start of the World Ci ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 14:21
eMarketer.com conducted and published in recent weeks a number of research papers related to video consumption in the Asia Pacific region, which we have summarized in the following.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 14 July 2016 12:58
Cinemagraphs, a term that was supposedly coined in 2011 by two American photographers, who used the technique to animate their fashion and news photographs, act on the assumption of being a video but are made by taking a series of photographs or a video recording, using image editing software that c ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 14:03
Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 14 July 2016 12:39
The media and advertising service company Publicitas just revealed the results of its first annual survey that asked advertisers, agencies and publishers what they expect from the future, and what they believe the next big technology leaps should be.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 13:47
A giant humpback whale breaching the waves right in front of you is a magnificent sight – a once in a lifetime experience. Photographer Eric Smith recently captured such a sighting on camera, but it went viral for all the wrong reasons: as those aboard looked on in wonder, a man was flicking t ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 14 July 2016 12:04
ion interactive, the leading provider of interactive content solutions, rolled out new ion platform capabilities to create and launch interactive versions of Vimeo, Brightcove, Ooyala and HTML5 videos. Its platform ties directly into the APIs of the video delivery networks, making the new interactiv ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 13:33
Alibaba’s success is no secret. From its humble beginnings in Jack Ma’s Hangzhou apartment, the company has evolved and grown into an e-commerce empire known internationally. What exactly is it about Alibaba that has enabled it to flourish? It’s all found in these 3 core factors an ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 07 July 2016 14:49
In a highly interconnected world, in which we are flooded with information and our daily life is tightly organized, creatives decided to refocus on the essential by considering inspiring images that tell a story, evoke emotions and integrate the latest lifestyle trends.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 12:59
A new global survey from Irdeto, the world leader in digital platform security, and global analyst firm SNL Kagan, an offering of S&P Global Market Intelligence, found that video service providers, including pay TV and Over-The-Top (OTT) operators, and content producers around the world believe ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 07 July 2016 14:40
The video ad tech company Unruly announced last month its partnership with the independent advertising technology company AppNexus. This new co-operation manages to provide outstream video inventory at scale, since it combines the reach of AppNexus’ video buying platform with the quality and s ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 28 July 2016 12:50
If you watch a lot of videos on your phone, you are probably excited to hear the good news that you can now download videos from some top video and social media websites to your phone with just a couple of taps on Opera Mini for Android.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 07 July 2016 14:34
The worlds of film and fiction writing have always contained fascinating predictions of how we would live in the future. Some have been way off, but Arthur C Clarke’s visions of the 21st Century were more perceptive than most.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 21 July 2016 14:04
High-quality online videos are generally well received by users as well as search engines. If the upload to video sharing sites such as YouTube or Vimeo is intelligently linked to the own website, good synergies in SEO can be generated:
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 07 July 2016 14:24
Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions, published an infographic peppered with convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 21 July 2016 13:56
Mobile video is expected to become one of the strongest growth areas, which is why more than half of video advertisers have increased their spending and prepare for the new challenges like cross-device targeting and attribution.According to the 2016 IAB Video Ad Spend Study, marketers and advertiser ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 07 July 2016 14:12
The global cloud video production platform, 90 Seconds, celebrates it first anniversary in the Lion City, as well as having worked with over 50 brands and agencies in Singapore and produced an incredible 900,000 minutes of video over the past year. The company allows brands to purchase, plan, shoot, ...
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 21 July 2016 13:46
Opera Mediaworks just revealed the findings of a new report titled Mobile First Insights (MFI) in the APAC region, including Australia, India, Indonesia, Philippines, Malaysia, Thailand, and Vietnam.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 07 July 2016 13:55
The Lisbon International Advertising Festival has the pleasure to announce the Young Lisbon Category that aims at advertising students and young professionals up to 30 years of age.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 21 July 2016 13:33
According to Glenn Hower, Research Analyst for Parks Associates, the video services and delivery landscape has become incredibly complex, and concerns about piracy and password sharing is growing.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 07 July 2016 13:44
At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands.
- Written by Augustine
- Category: July 2016 - Video Marketing & Advertising: Trends, Strategies & Potentials
- Thursday, 21 July 2016 12:56
Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The new integrations will allow customers to access photos, gifs, and other digital assets directly from the ...
