- Category: September 2010
- Tuesday, 21 September 2010 09:15
Acronym Asia is the regional arm of Acronym Media, a leading global search and keyword-driven marketing agency.
- Category: September 2010
- Monday, 20 September 2010 10:03
Global creative agency iris has recruited one of Asia’s leading creative talents Barry Low to be Creative Director of its China operation. Low, who joined in August, will leave his present role as senior creative director at DDB China to join iris’ Beijing office, where he reports in to ...
- Category: September 2010
- Monday, 20 September 2010 18:39
inSing.com was launched in May 2009 by SingTel Digital Media, a subsidiary of Singapore Telecommunications Ltd.
- Category: September 2010
- Friday, 17 September 2010 12:47
The Mobile Marketing Association (MMA) has just announced their repositioning to create additional membership benefits and enhance effectiveness to meet the changing face of mobile marketing. “In its formative years, the MMA placed great emphasis on helping build a global industry, creating standa ...
- Category: September 2010
- Monday, 20 September 2010 18:13
Microsoft Corp. released the new version of its Web browser just last week, aiming to stem market-share losses to Mozilla’s Firefox, Google Inc.’s Chrome and Apple Inc.’s Safari.
- Category: September 2010
- Friday, 17 September 2010 12:10
Sybase 365, a subsidiary of Sybase, Inc., a global leader in mobile messaging and mobile commerce services, announced recently that it has processed more than one trillion inter-operator messages since the company launched the first SMS interoperability messaging hub in 2001.
- Category: September 2010
- Monday, 20 September 2010 18:04
The marketing industry is facing new challenges, as social media, blogs and Twitter are changing the media landscape.
- Category: September 2010
- Friday, 17 September 2010 11:50
According to Experian Hitwise, a leading online competitive intelligence service, visits by Hong Kong Internet users to property related websites fell dramatically in the month of August, decreasing by 40 percent (see figure 1). Despite the fall in August, the traffic to property related websites ha ...
- Category: September 2010
- Monday, 20 September 2010 17:56
When you walk around town, you run into hundreds of unfamiliar faces.
- Category: September 2010
- Tuesday, 14 September 2010 11:53
The micro-economic landscape that surrounds the digital content market has a major impact on the monetization strategies and business models throughout the content value chain. Ovum identified some of the demand and supply-side factors that affect the digital content economy and suggests that a det ...
- Category: September 2010
- Monday, 20 September 2010 17:47
Asian eMarketing is impressed by Peace One Day’s global movement that annually calls for ceasefire and non-violence on 21 September, the UN International Day of Peace, and encourages you to get informed about their initiative.
- Category: September 2010
- Tuesday, 14 September 2010 11:45
The Advertising Standards Authority (ASA) has announced that it is extending its powers to cover all online marketing and advertising from 1 March 2011.
- Category: September 2010
- Monday, 20 September 2010 17:31
Ovum finds that the risk of sensitive information being divulged on the web by organisations makes regulation a necessary evil.
- Category: September 2010
- Tuesday, 14 September 2010 11:43
Global and regional service providers have invested in data centers to support new advanced services in the region, which include cloud services.
- Category: September 2010
- Monday, 20 September 2010 17:23
Google has just announced its “streaming search” service, Google Instant, which is coming out of limited Beta testing and is going live for all users.
- Category: September 2010
- Tuesday, 14 September 2010 11:41
Samsung’s much-heralded Android-powered Galaxy Tab tablet device offers the first real test of both Apple’s iPad and the wider prospects for the tablet market generally.
- Category: September 2010
- Monday, 20 September 2010 14:04
The global recession has affected the way consumers are shopping.
- Category: September 2010
- Tuesday, 14 September 2010 11:36
Comprehensive Study Commissioned by Yahoo! Shows Online Entertainment and Gaming, Social Media and Mobile Access Fundamentally Changing User Behavior
- Category: September 2010
- Monday, 20 September 2010 12:27
What kind of media is your target audience using? If you cannot answer this question with certainty and peace of mind, you might have a problem with your brand communications.
- Category: September 2010
- Tuesday, 14 September 2010 11:13
Although this first time survey was already launched three months ago during CommunicAsia 2010, Asian e-Marketing believes it is worth to refer to it again as it indicates a robust outlook for social media use in Singapore.
- Category: September 2010
- Monday, 20 September 2010 12:19
Are Web 2.0 products such as blogs, YouTube, Twitter, Facebook and other forums a gathering place for egocentrics, eternally dissatisfied persons, and know-it-alls - or is it a global stage for opinion leaders, trend-setters, peer groups, or in other words for crucial minorities, that dominate major ...
- Category: September 2010
- Tuesday, 14 September 2010 10:54
ComScore, Inc., a leader in measuring the digital world, released in April its ranking of the top video properties in Singapore based on data from its comScore Video Metrix service.
- Category: September 2010
- Monday, 20 September 2010 12:12
Pay-Per-Performance Advertising, or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency receives a payment from an advertiser for each new lead or new customer obtained for the advertiser through the agency's online marketing efforts.
- Category: September 2010
- Tuesday, 14 September 2010 10:51
The Asia-Pacific secure content management (SCM) market is forecasted to grow by 15.4 percent in 2010 - from just 6.3 percent in 2009 - with revenues rising to US$522 million by the end of the year.
- Category: September 2010
- Monday, 20 September 2010 12:02
B2B marketers face two key challenges: reaching key decision-makers and demonstrating marketing results.
- Category: September 2010
- Tuesday, 14 September 2010 10:48
“Free” is being hailed as the Internet’s natural and ultimate future – as evidenced by a growing cohort of bloggers who insist “free” is the only solution to content providers’ Internet woes.
- Category: September 2010
- Monday, 20 September 2010 11:47
From the moment it was founded in 1990, the Electronic Frontier Foundation (EFF) has championed the public interest in every critical battle affecting digital rights and listed their Top 12 ways to protect your online privacy which Asian e-Marketing is repeating in our current issue:
- Category: September 2010
- Tuesday, 14 September 2010 10:07
Hitwise has, since 1997, pioneered a unique, network-based approach to Internet measurement.
