- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 04 August 2022 14:20
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search qu ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 14 July 2022 13:10
Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities bran ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 28 July 2022 11:23
Amplitude just released the survey report "Making the Leap to a Digital-First Enterprise" that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Wednesday, 13 July 2022 14:33
Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 28 July 2022 10:53
Data is now an important part of a company’s assets and for some even the most important one. It is not about collecting as much information as possible, but about converting the "raw material" information into usable know-how: knowledge about the customers and their likes and dislikes, knowle ...
- Written by Augustine
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 08 July 2022 13:06
Over the past two decades, Analytic Partners collected a vast quantity of marketing intelligence across industries and countries which comes to life in the ROI Genome Reports. By understanding and quantifying how factors such as brand health, marketplace and country dynamics, or competitive landscap ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 28 July 2022 10:15
Attention to online advertisements increases significantly when they are embedded in articles and users engage with the content, according to the Project Trinity study of Havas Media Group and Teads.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 07 July 2022 17:53
The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as p ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Monday, 25 July 2022 14:27
Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 07 July 2022 17:21
According to GroupM's "This Year, Next Year" Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 21 July 2022 11:08
Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relev ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 07 July 2022 15:52
IBM has acquired Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures and poor quality, before it impacts their bottom-line. Databand.ai is IBM's fifth acquisition in 2022 as the company continues to b ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 21 July 2022 10:56
Cyware, the industry's leading provider of the technology platform to build Cyber Fusion Centers for Enterprises and MSSPs/MDRs, and threat intelligence sharing for ISACs, ISAOs, CERTs, and others has announced a partnership with PAGO Networks, a South Korean MDR provider and value-added distributor ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 13:09
Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 21 July 2022 10:13
AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple's implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-r ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 11:32
Customers expect personalization in every single interaction with a brand. At the same time, they don't trust companies to keep their personal information safe and handle it responsibly. Companies everywhere face this dilemma, as a new study shows.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 14 July 2022 14:29
Technology experts consider personalized content and product delivery to be very important, but the technical infrastructure in many companies is not yet equipped for this. At least that’s according to the study by Optimizely, a digital experience service provider, for which 100 technology exp ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 11:11
In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 14 July 2022 13:37
According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising plat ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 10:35
Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user's attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.