- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 12:07
Adobe released its latest Social Intelligence Report recently and the results of the study allow us to draw conclusions on the changes of CPC (cost per click) and CTR (click-through rate) on advertising in social networks like Facebook, Twitter, Tumblr and Co.
Due to the fact that Facebook continue ...
- Written by RogerS
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:17
If you own both a YouTube account and a Google account, you can link your YouTube channel with your Google + page. This goes very quickly and easily.
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 12:04
The video advertising platform SpotXchange announced it has partnered with DoubleVerify to maximise the quality of video advertising inventory with increased transparency and elimination of non-human traffic.
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:14
Divergent Media recently launched its new tool, EditReady, a professional video transcoding app that provides fast and easy media transcoding for modern video workflows. The company proved once again to be focused on providing simple, powerful tools for video professionals. With ScopeBox, the compan ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 11:46
Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix.
But what will be the most challenging obstacles to video marketing success in the year ahead and how will B2B marketers overcome them? Demand Metr ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:10
The visual, image-centric social shopping network Clozette offers fashion brands and retailers a social media platform to engage and interact with trendsetting consumers. The company’s high-engagement platform is where fashion and beauty content converge with commerce, since it delivers unpreceden ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 11:44
The guiding principle of "Content is King" applies of course to image and video content as well, as the clever composition of story and design can create whole worlds for a brand and influence consumer decisively. Especially on social networks, moving pictures displace more and more static content a ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:01
Ever since the advent of fast Internet connections and Youtube, videos became popular due to the relatively low production costs and the fact that any topic can be visualized with an online video.
However, the marketing benefits can only be achieved if certain rules are taken into consideration:
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 11:37
According to a new global survey by Accenture, 78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, topics that where in the limelight of MediaBUZZ’s recent 8byEigh ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 09:59
Bindo, a New York based retail start-up has opened an office in Singapore in preparation for expansion into Southeast Asia.
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 09:56
1. Create a content journey: A video content journey is set up using calls to action to prompt viewers to go from the end of one video to the next: As an example, you could start with your explainer video on your homepage and then use that video’s call to action to prompt your audience to watch ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 09:47
Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding the ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 09:45
In its 11th consecutive year, the Frost & Sullivan Asia Pacific ICT Awards program seeks to recognize companies and individuals that have demonstrated best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketpl ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:56
Online video ad revenue is expected to double in the next two years and video ad views are set to explode. Quite obviously, video marketing is gaining popularity since it offers the richness of TV and the analytics of digital. In fact, video ads provide a level of visual and narrative richness that ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 10:10
Attracting new customers is in general quite challenging for any business and particularly exhausting for SMEs. Exhibition booths and business visits are for most of them out of the question due to the high expenses, therefore acquisitions are often done via post, telephone and email. But those who ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:55
Without the integration of social media, you have to be very lucky for your videos to be found and viewed by larger crowds and not just by those few friends that are specifically searching for your video. Therefore we recommend that you develop a promotion strategy which builds up on social media pl ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 10:06
The acceleration of mobile video consumption is a global phenomenon and the massive growth rate of the mobile and tablet video viewership is impressive, representing now more than 20% of all online video plays.
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:52
Mirriad, the video technology company and leader in native in-video advertising, announced that Vevo, the all-premium music video and entertainment platform, will become the first digital distribution platform for music videos using Mirriad's native in-video technology. Under the terms of their agre ...
Irdeto explored consumer consumption patterns of video content to identify why people turn to piracy
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:49
Irdeto’s services are widely deployed in the world of pay TV on satellite, cable, terrestrial and IP networks, therefore the expert in broadcast software security solutions recently explored consumer consumption patterns of video content to identify the top two reasons why people turn to piracy. R ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 10:46
Asian eMarketing recently met David Petts, ShoreTel’s Senior Vice President of Worldwide Sales, for an interview to find out more about the company’s updated unified communications (UC) solution and the launch of ShoreTel 14.2, besides getting deeper insights into the expert’s channels strateg ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:47
The region’s most established ICT, broadcast and digital media trade events, CommunicAsia2014, EnterpriseIT2014 and BroadcastAsia2014, opened this week at Marina Bay Sands, Singapore, with close to 2,000 exhibitors from more than 50 countries. The four day event occupies all five levels of the con ...
Cisco consolidates market leadership in India with state-of-the-art VideoGuard CA and DRM technology
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:35
Cisco by now reaches more than 40 million digital homes across India with its industry-leading VideoGuard conditional access (CA) and digital rights management (DRM) solutions. Using the industry estimated average of five people per household, the company is now enabling a rich and advanced TV exper ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:44
SpeakingPhoto, the iOS and now Android app, enables users to add a simple voice recording to old family photos, giving them new meaning and ancestry data. For short, it turns pictures into stories to enhance and give value to photos, allowing everyone to personalize memories and businesses to captur ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:28
Social Video Lab, an innovative social video marketing firm, announced the launch of its video content marketing services to focus on creating branded and amplified video content for marketers.
Specialized in short-films production, video adaption and content amplification, the company works with s ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 09:39
ClearOne, a company that designs, develops and sells conferencing, collaboration, streaming and digital signage solutions for voice and visual communications introduced its new all-in-one COLLABORATE® appliances and new cloud-based Spontania solutions— aimed at businesses that wish to enhance the ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:27
Appear TV, a leading global provider of next-generation Video Processing Platforms for broadcast and IP networks, announced that it’s been chosen to provide additional TV reception and distribution systems for Formula One circuits around the world. Deployments this year will take place at Austria ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 13 June 2014 10:18
According to PwC’s recent Global entertainment and media outlook 2014-2018, “digital success is not just about technology, but about applying a digital mind-set to build the right behaviours towards an embedded digital culture that drives ever closer to the customer.” And in fact, due to thi ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 06 June 2014 09:11
PHD has appointed Jimmy Lim as General Manager for Malaysia. In his new role, effective immediately, Jimmy will lead PHD Malaysia across all business functions, reporting to Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia.
Jimmy joins PHD with over two decades of experience in media, adver ...
