- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 02 December 2021 10:40
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. So far, neuromarketing is still an expensive approach that requires advanced equipment and technolo ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 10:42
Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It is a forecasting method that aims to determine future and unknown events by identifying repetitive patterns, e.g., in customer transaction data, that make it possible to deliver reliable ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 02 December 2021 10:21
Consumer advocate organizations, such as the Center for Digital Democracy, are criticizing neuromarketing's potentially invasive technology.
The privacy concerns come from consumers being unaware of the purpose of the research, how the results will be used, or haven't even given consent in the firs ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 10:32
Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they know how to better exploit sales and profit potential. Apteco, a pioneer in this field, is for more than 30 years committed to building industry-leading software to speedily convert customer ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Wednesday, 01 December 2021 13:37
South Korea:
Company: Brain & Research Innovation; Technology: fMRI, EEG, EKG, eye tracking, GSR
Company: ThinkUser; Technology: EEG, eye tracking, GSR, psychophysical experiments
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Wednesday, 17 November 2021 18:28
The number of scientific articles on neuromarketing has almost become unmanageable by now, coming from neurosciences as well as economics since the 1990s.
- Written by Augustine
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 26 November 2021 11:45
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when we ask about it, we get very often wrong explanations. Because people don't even know why they decide ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 11 November 2021 14:12
Today's users expect a lot from technology, like connecting us or giving ubiquitous, up-to-date information at all times. We expect technology to adapt to our specific user profile, to inform us about the future for unknown events, and to support us in decision-making.
- Written by Augustine
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 26 November 2021 11:30
I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there is no question that a reduction in returns is in the interest of everyone involved. But how can onlin ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 11 November 2021 14:00
Since everyone is talking about neuromarketing, smaller retailers, in particular, often wonder what opportunities it holds for them. Well, basically it is using findings from the past that can now be put to practical use. If you want, you could for instance even consider the church as the inventor o ...
- Written by Augustine
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 26 November 2021 11:09
ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey, which has been conducted earlier this year with 11,200 respondents from Hong Kong, India, Indonesia, Malaysia, Singapore, Taiwan, and Thailand.
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 11 November 2021 11:15
A new IBM Institute for Business Value (IBV) study revealed CIOs' influence on business strategy and operations is growing as technology pervades surveyed enterprises, surveying 2,500 CIOs from more than 45 locations and 29 industries. It was conducted in cooperation with Oxford Economics and benchm ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 12:23
Cyber-attacks are the greatest risk to a company’s operational capacity, as well as its revenue and brand value. With the digital transformation, and with it an acceleration of modern technology, there has been a vast increase of security issues that Chief Information Security Officers (CISO&r ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 05 November 2021 13:03
Most people tremendously enjoy getting recognition for their thought patterns, routines, and beliefs. We also tend to select and interpret information in such a way that it corresponds to and reinforces our own expectations. Some insist on their opinion even when new information has long since prove ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 12:08
The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the Asia Pacific media industry and what can be expected in the year to come. In doing so, Kantar is using its market-leading data, alongside evidence-based predictions and expert viewpoints to help media ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 05 November 2021 12:35
As the word suggests, neuromarketing applies neuroscience to marketing and advertising, allowing companies to measure customer engagement, consumer behavior, and consumer decision-making processes through science.
