- Category: July - August 2009
- Wednesday, 22 July 2009 12:01
Years ago, in one of the first issues of Asian e-Marketing, I already made the prophecy of the sooner or later death of print and that electronic media will be continuously on the rise. All statistics were on my side and still seem to be. It’s only a question of time to prove if print is able to c ...
- Category: July - August 2009
- Tuesday, 21 July 2009 11:09
Social media and SEO (Search Engine Optimization). These two online marketing strategies are so intertwined that a media marketing campaign cannot ignore one or the other. To be successful online, a business or website needs both.
- Category: July - August 2009
- Wednesday, 22 July 2009 11:50
Finally the television experience has reached the small screen and most loved gadget as well – the mobile phone. But by trying to deliver rich content to millions of mobile users, the broadcast TV world and the mobile phone industry that rely on divergent technologies and business models had to ...
- Category: July - August 2009
- Tuesday, 21 July 2009 11:02
From the Internet to the iPod, technologies are transforming our society and empowering us. From the moment it was founded in 1990, the Electronic Frontier Foundation (EFF) has championed the public interest in every critical battle affecting digital rights.
The EFF has listed their Top 12 ways to ...
- Category: July - August 2009
- Wednesday, 22 July 2009 09:35
The world of digital media is transforming around us every day. Digital lifestyle consumers are flocking to new technologies, challenging traditional ways of doing business. New and existing providers that give them greater control over how, when and where they purchase, acquire and enjoy their favo ...
- Category: July - August 2009
- Tuesday, 21 July 2009 10:58
Social media encompasses Internet-based and mobile applications used for sharing and discussing information such as blogs, wikis, RSS feeds, forums and social networking Web sites like Xing, LinkedIn, MySpace, Twitter and Facebook. In addition to personal use, online platforms are used to market goo ...
- Category: July - August 2009
- Wednesday, 22 July 2009 09:26
The mobile industry’s enthusiasm for mobile advertising and mobile internet is still vivid. With continuously developing technologies and finally more realistic expectations, the two topics perfectly reinforce each other. Mobile, however, should be looked at as an advertising medium in its own rig ...
- Category: July - August 2009
- Tuesday, 21 July 2009 10:55
Just why should marketers even consider using Twitter, you might ask? Easy…Marketing with Twitter is a good way to bring in additional traffic to a website. It is also good for helping a site retain loyal visitors.Here are some tips for marketers when it comes to ‘twittering’:
- Category: July - August 2009
- Tuesday, 21 July 2009 16:16
Pacific Research Institute developed Click Confidential: A Privacy Primer for the Social Web in June 2009 and released the document early in July 2009. The report was written by Daniel Ballon.
- Category: July - August 2009
- Tuesday, 21 July 2009 10:38
Social networks have recently proven themselves enormously popular, and Twitter is no exception to this rule: One of its key aspects is the possibility to use it to keep in touch with friends, see what they're up to and let them know what you are thinking, or letting them comment on your messages.
- Category: July - August 2009
- Tuesday, 21 July 2009 16:13
Lured by the convenience and ease of conducting financial transactions with a single click, online banking is coming of age in India and many other parts of Asia. As a result, these geographies represent a ripe new market for cybercriminals who look to launch online attacks and commit fraud.
- Category: July - August 2009
- Tuesday, 21 July 2009 10:32
A recent study by the Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, reveals that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 per ...
- Category: July - August 2009
- Tuesday, 21 July 2009 16:03
Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending on Internet advertising will grow at a phenomenal annual rate of 15 to 20 percent and reach $106.6 billion by 2011. In addition, they project that online advertising will represent almost 10 percent o ...
- Category: July - August 2009
- Tuesday, 21 July 2009 10:28
The face of Web 2.0 changed with the advent of video sharing websites, in particular, YouTube. For marketers, YouTube has carved a niche for itself when it comes to the presentation of products – something it does both easily as well as economically.
- Category: July - August 2009
- Tuesday, 21 July 2009 15:55
If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money. But if you consider podcasting as a sort of "info flyer" of the new kind and as a real dialogue medium, it will show its true potential, especially to the trade industry.Nowadays, companies want to have a dialogue ...
- Category: July - August 2009
- Tuesday, 21 July 2009 10:24
There is no denying that social networking is on the rise. Social networking sites are basically online communities that allow people refers to the building of online communities based on common interests and activities. This structure includes having profiles, blog posts, widgets and usually someth ...
- Category: July - August 2009
- Tuesday, 21 July 2009 15:26
Podcasting has sealed itself as a unique and note-worthy media - not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary.A podcast is a multimedia file distributed over the Internet using syndication feeds, for playback on mobile devices and persona ...
- Category: July - August 2009
- Tuesday, 21 July 2009 10:15
When Oprah Winfrey and Ashton Kutcher start to use social networking services, it makes headlines across the globe and raises consumer awareness of these emerging communications channels. However, according to independent market analysis firm Datamonitor, companies of all sizes have also begun to en ...
- Category: July - August 2009
- Tuesday, 21 July 2009 15:16
The rise of the digital economy has changed the way we communicate and do business. It forces us to implement emerging new technologies to stay competitive with regards to our marketing campaigns. This article focuses on next generation online marketing, taking into consideration various types of on ...
- Category: July - August 2009
- Monday, 20 July 2009 18:02
There is no denying that things move and change very rapidly on the Internet. One of the hottest things right now in the online marketing world is social networking. Supporting this is a statistic reported recently by CNN writer/producer John Sutter: the largest new group of Facebook users in 2009 ...
- Category: July - August 2009
- Tuesday, 21 July 2009 14:49
The fear of too much "me" in "social media" is omnipresent and shakes communities up to be open to embrace regulatory systems, power structures, and hierarchies. However, we all know that this shouldn’t be over-exaggerated either as it could cost us no less than the future.
- Category: July - August 2009
- Monday, 20 July 2009 17:48
A cornerstone of Google’s algorithm is its reliance on links between websites. Google uses these links to mainly discover new websites and web pages as well as figure out whether your website is a trustworthy source of information by analyzing who links to you and how many websites have linked to ...
- Category: July - August 2009
- Tuesday, 21 July 2009 13:04
RSS files are one of the most widely used XML formats on the Web. They provide an open format for syndicating all types of content, including podcasts.
- Category: July - August 2009
- Monday, 20 July 2009 17:24
The mobile internet is becoming increasingly profuse through the use of cell phone applications and location based services (LBS). Most businesses have recognized the development of the medium and expand their sales and marketing strategies appropriately on the mobile Internet. But before mobile pho ...
- Category: July - August 2009
- Tuesday, 21 July 2009 12:56
The evolution of blogs has happened fast. Micro-blogging is fast making its presence felt. According to Wikipedia, micro blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone ...
- Category: July - August 2009
- Monday, 20 July 2009 17:13
WURFL stands for Wireless Universal Resource FiLe. It is part of a FOSS (which stands for Free and Open Source Software) community effort focused on the problem of presenting content on the wide variety of wireless devices. The WURFL itself is an XML configuration file which contains information abo ...
- Category: July - August 2009
- Tuesday, 21 July 2009 11:18
The analysis, how many Internet users visit an owner’s website and what triggered them to go there, is always on the agenda of communications decision makers. However, in these mobile times some questions increasingly come to the fore namely “what device accessed the Website” or “does the us ...
- Category: July - August 2009
- Monday, 20 July 2009 17:06
According to the blog search engine Technocrati, there are by now around 115 million Weblogs and over 250 million pieces of tagged social media world wide. On top of this, the blogosphere grows every second by 1.4 blogs and about 1.5 million new entries are added on a daily basis. Furthermore, Techn ...
- Category: July - August 2009
- Tuesday, 21 July 2009 11:11
Next-generation digital marketing strategies provide all the metrics necessary to evaluate advertisement reach and effectiveness, helping advertisers save costs and create highly targeted campaigns. Online advertising in the Asia Pacific is all set to grow due to a greater number of big brand advert ...
- Category: July - August 2009
- Monday, 20 July 2009 16:49
I am not sure if you were following the recent intense discussions on the topic “fraud in affiliate marketing”. It revolved around the idea that affiliate networks and agencies that take care of partner programs are not completely devoted to put an end to affiliate fraud. The reason for such an ...