- Written by Daniela La Marca
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 11:03
As I reported last week, new technologies now allow retailers to use cellphone signals to track shoppers when they move around their store. The practice is controversial, and for sure we can expect a great deal of discussions, but it is increasingly widespread and for good reasons.
In-store navigat ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:47
Just last year, IBM launched its MobileFirst, a mobile strategy that enables clients to radically streamline and accelerate mobile adoption. IBM MobileFirst combines deep industry expertise with mobile, Big Data and analytics, cloud and social technologies to help organizations capture new markets a ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:56
Smaato, the global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), just released its global mobile RTB Insights Report for Q1 2014. The report is in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform and showcases ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:45
With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi just announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it enables RTB for its customers on both the d ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:54
Just a few months into 2014, the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Android has become the biggest platform globally for mobile ad traffic surpassing iOS, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:22
Logically, mobile search is important for the usability of mobile content for the same reasons as internet search engines became important to the usability of internet content. However, given the limitations of a mobile phone’s screen size and general navigability, mobile search may be the future, ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:34
IDC estimates in a new report that the worldwide enterprise market for Cloud-managed WLAN infrastructure and managed services is expected to reach $2.5 billion by 2018 and states that Cloud computing has shifted the paradigm of enterprise IT from being hardware driven to service driven.
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:12
Whenever a large-scale government budget is set, the economy of that country and international trade partners of that economy are affected. This is especially true of Singapore, an anchor of the at-large Asian continental economy and one of the most prosperous economies in the world. The country’s ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:24
McAfee has released two new tools – McAfee Web Gateway (MWG) and McAfee Heartbleed Detector app for Android - to help consumers stay safe from the Heartbleed Bug, the vulnerability in OpenSSL that has been discovered earlier this month.
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 10:05
According to Forrester Research’s recent annual mobile trends report, there will be more than two billion smartphones globally this year. Besides that, the firm not only predicts that mobile is becoming the new digital hub, but the bridge to the physical world, too.
These are stalwart reasons why ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:09
No marketer can ignore the increasing prevalence of mobile devices in Asia and only those who understand the nuances of the mobile ecosystem, as opposed to the traditionally desktop-bound digital ecosystem, stand to reap the rewards.
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 10:01
HootSuite's latest Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics apps by Klarity, empower customers to engage and measure the reach of their broader global audiences. The widely used social relationship platform is introducing the set of Chinese app integrations in its ...
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:44
Barely a term has generated such a buzz in recent days as the word "Beacon". But what’s behind this buzzword? Is it just hype or a real game changer?
In wireless networks, a beacon is a type of frame which is sent by the access point or WiFi router to indicate that it is on. And beaconing is the ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 10:00
The mobile ad platform, Opera Mediaworks, announced recently a new, unified end-to-end platform, servicing the entire advertising value chain, including advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This ...
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:40
Muslim Pro, the comprehensive Islamic mobile application, just announced that it has reached more than 10 million downloads across 216 countries worldwide since its launch less than four years ago by Erwan Macé, the founder of Bitsmedia, who released it during Ramadan in August 2010.
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 09:58
Microsoft just announced that it would begin offering advertising inventory on Skype for the first time in China, the Philippines and Thailand, helping brands take advantage of the growing popularity of Skype in these markets.
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:35
Netbiscuits confirms its mission of helping organizations to reduce time and costs associated with building, testing and deploying mobile websites based on responsive web design principles, providing marketing professionals its award-winning Mobile Analytics tools for free.
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 09:52
Dedicated to developing and producing high-tech consumer LTE devices, Yota Devices gained international prominence with the introduction of YotaPhone, the world's first dual-screen, always-on smartphone, which was named the Best of MWC 2014 by more than 20 media outlets.
But, the company doesn’ ...
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:22
According to a study by Forrester, 63% of all apps are found via search in the app store and downloaded there. With 1.7 million existing apps, it is therefore important to be as high up in the search results as possible as the search ranking is the second most important factor for app marketing afte ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 09:18
FireEye labs recently found a new variant of Android.MisoSMS, Android malware that steals users’ personal SMS contents.
The previous discovery of Android.MisoSMS was known to perform exfiltration of confidential information from infected users to the command and control server. All incoming SMS m ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:57
No other company is as closely examined and observed as Apple. With all eyes on each move it takes, there is certainly room for all kinds of rumors and speculation that fuel again news and imagination on new products, offers and technologies. And that for good reasons! Apple has often proven in the ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 08:50
The Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part series on Tuesday, April 1, 2014. The series acts as a resource for marketers looking for best-practice examples of brands who are leading the charge in capitalizing on big data, mobile relationship marketi ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:48
According to a consumer study by global digital and technology agency DigitasLBi, consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience.
DigitasLBi’s first-of-its-kind, proprietary research, entitled Connected Commerce ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Thursday, 03 April 2014 17:30
Zinwave, a global provider of distributed antenna systems (DAS) for in-building cellular coverage, has expanded its commercial presence in Australasia in response to growing demand for “anywhere access” to Advanced Wireless Services (AWS) using MIMO (Multiple-Input-Multiple-Output) technology. I ...
