- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:45
Both privately and professionally, mobile devices are well positioned in our daily lives by now - be it for communications, information or transactions. The mobile use of the Internet reflects more than ever what we do, besides supporting us in our everyday lives and digitizing many areas of our liv ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:41
Social Ads, an innovative new product from Emarsys, enables brands to target customers via highly personalized social media advertisements on Facebook, giving them another channel to engage, convert and retain customers. The global provider of cloud-based marketing technology recently developed a nu ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:45
Traffic from social networks provides more and more revenue for online merchants. However, in times of declining organic reach, that has its price, as recent data from Internet Retailer shows. According to their research, social media plays an increasingly important role in eCommerce, although the o ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:41
Asian eMarketing has stumbled across Jamie Spencer’s 2015 Social Media Shortcuts Guide, which we find is definitely extremely useful to all those working in the social media industry.
Life in social networks can be hectic. Fortunately, there are practical shortcuts that simplify life and Jamie co ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:45
Did you know that you could even use key words in your Google AdWords campaigns that are actually trademarked by your competitors? In the following article we explain how to do it and what to specifically look out for.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:40
AccuWeather, a global leader in digital media, developed the unique StoryTeller Interactive Touchscreen Solution that brings every story to life in an all-new compelling, interactive and engaging way. It is a revolutionary interactive solution for the entire news presentation with new application co ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:44
With more than 500 million Tweets per day, this brings up the question: “How do I create a short message that is perceived outstandingly well?
Thanks to more and always better studies, there are luckily more and more better answers. By now, there are certain characteristics identified that make s ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:40
Involving the users in the dialogue is essential to exploit the potential of social media; hence, it is good that there are a number of ways to activate social media users.
Most common are, for example, sweepstakes, which are an effective tool for the short term to get a user’s attention, but usu ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:44
From the beginning, Twitter has been underestimated by many companies, focusing on Facebook and refraining from making use of Twitter's potential. Only media companies, editors and journalists took intensive advantage of the short message service from the start. However, this could change quickly no ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:40
The cloud communications company Nexmo announced the world’s first API that allows brands to engage consumers one-on-one on their preferred chat application.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:44
Timing is always crucial and of course applies to social media as well. Depending on the time of day and day of the week, the commitment and activity rates vary. Quicksprout revealed an interesting infographic when the best time is to share something on Facebook, Twitter or Google+, which we present ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:40
Social networks permeate our lives - whether personal or professional – making it worth the effort of looking at their history.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:44
Meet Asia's news media professionals (digital editors, news producing and news design teams,, as well as social media and mobile strategies teams) at the 2nd edition of Digital Journalism World and get insights on how to integrate automated storytelling technologies and robot journalism into the wor ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:39
Social media differs from the traditional mass media primarily due to interactions it is based on and making use of communication tools (text, image, audio or video) to share information. Moreover, there is no gap between the sender and receiver, because the receiver has it in his hand to be the tra ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:43
LinkedIn announced that it has entered into an agreement to acquire lynda.com, a leading online learning company teaching business, technology and creative skills to help people achieve their professional goals. Based in Carpinteria, CA, lynda.com was co-founded in 1995 by Lynda Weinman and Bruce He ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:39
Earned Media was the big buzzword in the recent past. After Facebook is increasingly becoming a paid media channel, and many companies look back on more sobering experiences, a more holistic understanding of consumer communication is coming again to the fore of marketing executives.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:43
What role do paid, owned and earned media play on the way to purchase?
The study "Converged Media" of C3 and Burda Community Network (BCN) intends to answer exactly this question, concluding that paid and owned are growing together but differently than often assumed.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:39
According to the latest study from Statista, worldwide there are approximately 1.6 billion users active in social networks. Hence, social media comprises the largest part of the Internet communication, attracting advertisers that can powerfully take off in the next few years by responding to the dif ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:43
Indosat, a member of Ooredoo Group, and Facebook have partnered to launch Internet.org in Indonesia as part of the ”Internet Tanpa Pulsa Untuk Semua” (engl. ‘Without a pulse to all”) initiative for all Indonesians.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:39
The University of Massachusetts Dartmouth investigated again how the Fortune 500 use social media. The survey shows that the experimental mood of the American big players is slowly gaining momentum and that there is no way to get around LinkedIn.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:43
Whoever is active on the social media channels today, has to take into account the massive mobile usage in all activities.
The infographic of Unified (see below) contains some useful ‘facts and figures’ you might want to consider in your next presentation related to mobile and social. Besides, ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:38
Since social media is and will remain one of the key topics in online marketing, Dr. Roland Heintze and Jörg Forthmann of Faktenkontor have compiled 10 key factors they believe make social media communication successful.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:42
Singapore-based data analytics consultancy Sparkline has announced partnerships with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move that will help deepen the level of online data measurement and analysis they can provide to businesses.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:38
Social media managers are faced with a number of security threats.
According to a survey of Nexgate, a social media security pioneer the biggest security risks of Fortune 100 companies, are unauthorized accounts (for example from fans, employees or for the purpose of protest), incorrect content (ma ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:42
The EU Commission has filed a formal complaint for violation of European Competition Law against Google at the antitrust agency. In addition, the commission is investigating Google’s utilization of its dominant position in relation to the mobile operating system Android.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:38
The partnership across WPP operating companies, including GroupM, Kantar Worldpanel and Wunderman's KBM Group, is focusing on collaboration, innovation and building data-driven solutions to deliver more personalized brand experiences on Facebook
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:42
To score with content on social networks, it is not only required to hava a good topic, but the preparations have to be done right, too. Here are 24 ideas for your social media content you might want to consider:
Comment on a controversial post on your page or create it yourself. Nothing provokes ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:37
A line-up of top brand strategists from across Asia Pacific will take to the stage at the AMES Conference & Awards 2015, on Wednesday 3 June 2015 at Grand Hyatt Singapore.
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:41
According to the second annual Intelligence Report Social Platforms of L2, a social media shakeout is looming as clear winners and losers begin to emerge. L2’s research reveals furthers that as the cost of social increases and budgets remain constrained, this is unsustainable and brands will be fo ...
- Written by Augustine
- Category: April 2015 - Social Media
- Sunday, 10 May 2015 14:37
Amobee, the company defining digital marketing, has announced the appointment of Carl Nawagamuwa as VP, APAC – the second strategic addition to the region’s leadership team on the heels of Liam Walsh’s appointment as Managing Director of ANZ operations.
Carl will be responsible for developing ...
