- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 14:26
While artificial intelligence (AI) is one of the top technologies that will change the Singaporean business landscape in the next three years, most organizations in Singapore are still fearful of AI. Are we really talking about Singapore, which comes in third in the World Economic Forum’s list ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 13:53
Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions. Each point of contact with an individual customer can be tracked across channels and evaluated acco ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 14:16
Online advertising and onsite optimization, but even individual channels such as SEO, SEA, display and social media are considered and evaluated too often separately: although a holistic implementation can often be realized with existing tools - even without large, expensive and inflexible fully int ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 12:56
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 13:20
The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for br ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 12:52
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 12:43
CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer mar ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 12 September 2019 12:25
Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using Wha ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 26 September 2019 12:38
The principal challenge of today’s marketers is the evaluation of their cross-media campaigns as holistically as possible. Because only with the knowledge about the actual effect of individual channels and advertising on the decision-making process of the consumers can the budget be optimally ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 05 September 2019 15:15
Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out the essentials, and to draw the right conclusions from them. That’s why systems and algorithms ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 19 September 2019 11:25
Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness as business enterprises increasingly embrace digital transformation strategies for sustainable future ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 05 September 2019 15:05
Anyone who wants to succeed in a market is well advised to think about differentiation and to deliver quick-witted arguments in the form of special skills. This requires identifying the digital challenges of the future as soon as possible in order to be able to respond to the problems of potential c ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 19 September 2019 11:10
Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound promising, let me ask you: “How do you really know if your programmatic ad campaign is successful?” Yes, the answer is “with attribution models”, that show you on ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 05 September 2019 14:55
Grabyo, a leading cloud-based video production, editing and distribution platform, just announced its latest updates to Grabyo Producer, its live cloud-production platform, with the addition of frame-accurate video switching and remote camera synchronization. Grabyo’s cloud-based live video pr ...
- Written by Augustine
- Category: September 2019 - Marketing Automation, Analytics & Attribution
- Thursday, 19 September 2019 11:06
Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align a ...
