- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Monday, 30 April 2018 11:12
Sometimes referred to as ‘hybrid reality’, mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 12 April 2018 11:38
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and predicts the social and cultural visual language that consumers will be most responsive to in the yea ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 26 April 2018 13:03
The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smart ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Wednesday, 11 April 2018 17:33
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed to blow your mind? Yup, spoiled too. It doesn’t matter where you are or what time zone you are ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 26 April 2018 12:51
Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kinde ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Wednesday, 11 April 2018 17:27
The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as The Angry Birds Movie, based on the (then) ubiquitous gaming app.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 26 April 2018 12:33
The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is not too far from reality, and we are seeing this at work through artificial intelligence (AI) – ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Tuesday, 10 April 2018 17:41
Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution, is now fully integrated with LINE, one of the largest messaging platforms in Asia.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 19 April 2018 13:33
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Tuesday, 10 April 2018 13:25
Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 19 April 2018 13:26
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Facebook and Twitter, convinced and full of motivation to make up the time. Impatient, however, if they ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 05 April 2018 13:01
The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 19 April 2018 12:38
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, ...
- Written by Augustine
- Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
- Thursday, 05 April 2018 12:55
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just ...
