Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article by clearing up the prejudices against email marketing.
If you ask yourself who still reads emails in times of social media, we want to emphasize that not everything that is considered hip and trendy makes sense for marketers.
Social media, however, are still looking for their place in the ecosystem of digital forms of communication with both Twitter and Facebook losing users. This is one of the reasons why email is the only one that offers stable and, above all, direct customer contact, because it ends up in the user's inbox. But therein lies the art of email marketing, making sure emails reach the inbox and don’t end up in the spam box.
Professional email marketing agencies pay attention to the crucial details, such as the structure of the template or the selection of the subject and sender, to make it into the consumer's personal inbox and be clicked. Of course, they also comply with all legal requirements.
One thing is clear, the more relevant the advertising message and the more exclusive the offer, the greater the likelihood that the email in the inbox will actually be read.
Even though new marketing channels have been added over the past few years, email marketing works better than ever. Certainly, there will never be a complete elimination of all prejudices, but email marketing campaigns can still be very successful.