Monday Dec 11th

Report on the online buying power of female consumers in Asia
Vipshop Holdings Limited, one of the largest online discount retailers for brands globally and No.1 female-oriented vertical eCommerce retailer in China , has initiated and partnered with The Economist Intelligence Unit of the Economist Group on a survey regarding the growing buying power of female ...
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Neuromarketing: Knowing why customers buy
Did you know that only about five percent of purchase decisions are made consciously? At least this has been the result of scientific experiments in which the brain activity of test clients were measured. According to the ground breaking publication "neuromarketing" in 2008, the subconscious plays a ...
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Avoid email delivery errors
Get some advice on how to avoid - or at least minimize - errors in email marketing. Mistakes happen in the largest and most successful companies. Depending on the error, the effects can range from embarrassing, but ultimately inconsequential bewilderment of the mail recipients, all the way to seriou ...
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eCommerce trends worth considering next year
A user-friendly navigation, good product descriptions, different payment options and a smooth checkout process should form the basis of an online store that intends to succeed. How online retailers can stand out from the competition is pointed out in the following, highlighting the most important tr ...
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SAP: Engage your audiences intelligently by delivering personalized and meaningful experiences in real-time
SAP just announced the general availability of the latest release of the SAP Business One® application, designed exclusively for small and midsize businesses that want to fully integrate their activities and grow. Available for deployment on premises or in the cloud and powered by the SAP HANA® p ...
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The tailormade customer approach in eCommerce – what works best?
A key part of a professional web-shop design is a striking design, supported by a strong brand language. In addition to intuitive navigation it is important to have a simple ordering process, a support forum as well as search-engine-friendly tools and interfaces to key customer and product data. Th ...
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Both email marketing and apps must be part of an integrated marketing mix
Apps are considered to be the core of mobile devices, such as smartphones and tablets, and are one of the most important marketing channels for getting in touch with mobile users. Email marketing will retain its leading position as an established channel within the marketing mix. Although the compa ...
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Digital Marketing trends from the ‘land of boundless possibilities’
When it comes to innovation and trendsetting, the United States still take on the pole position. Many trends are established there long before they make an appearance anywhere else. TWT Interactive revealed now comprehensively, what kind of new developments we can expect in the near future.
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Practical tips for email marketing beginners
Even email marketing beginners can initially achieve quick results with straightforward measures. And it is definitely worth to do so, since email marketing is an effective tool for virtually every industry that practices digital marketing, to bring in the highest return on investment.
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Vserv Smart RT allows re-targeting consumers from desktop to mobile
In yet another move to augment the smart data revolution, Vserv, a leading mobile marketing platform, announced the launch of a unique re-targeting product, Vserv Smart RT.
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Legal traps in email marketing
E-mail marketing, and in particular the sending of newsletters, is despite social media marketing still the most successful advertising medium on the Internet.
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Connecting mobile ad viewers across online and offline channels still challenging for marketers
Nearly all marketers increased their mobile ad budget in 2014 - 93% worldwide - according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite m ...
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DMARC - Domain-based Message Authentication, Reporting and Conformance
Domain-based Message Authentication, Reporting and Conformance, for short DMARC, is a method of email authentication and a way to mitigate email abuse. Developed on two existing mechanisms, the well-known Sender Policy Framework (SPF) as well as DomainKeys Identified Mail (DKIM), it coordinates thei ...
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Monitor your brand across physical and online channels with the hybris OmniCommerce™ solution
The global eCommerce technology provider hybris AG became part of the software company SAP AG in August 2013, and focuses on the development of enterprise software and on-demand solutions for eCommerce and multichannel commerce, besides providing master data- and order management. Fact is that t ...
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Council of Anti-Phishing Japan Launches STOP. THINK. CONNECT
To raise cybersecurity and cybercrime awareness in Japan and beyond, the Council of Anti-Phishing Japan (APC) on December 3 launched STOPTHINKCONNECT.jp, the first comprehensive STOP. THINK. CONNECT. national cybersecurity awareness campaign website outside of the campaign's main website – and the ...
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Proper brand protection on the Internet is pivotal in eCommerce
The Internet is continually evolving. Unfortunately, this is also true for the risks that threaten the reputation of a brand and therefore revenue. In the digital world you feel the business impact of trademark infringement immediately and in full force. Research shows that one out of five online s ...
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Email best practices and its significance today
If you are wondering how email best practices have evolved over time, it actually becomes clear that they are timeless in many ways and it raises the question how this is possible in view of the ongoing technological progress in email communications. Best practices themselves have indeed only chang ...
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The crux of the matter in eCommerce
Statistically, every 2-3 years a complete eShop relaunch is required to stay successful in eCommerce, while technical enhancements usually already need to start being carried out after 6-12 months. With a Product Information Management (PIM) system, however, the efforts of such a relaunch could be s ...
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How to optimize emails for smartphones
Email is still one of the most important communication channels of our time; therefore, we want to give some tips on how to customize your email marketing for mobile devices.
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Alibaba’s Singles' Day broke the world’s eCommerce sales record this week
Chinese consumers flocked to Alibaba’s "Singles' Day" discounts on Tuesday, hitting a sales record of $9.34 billion on November 11, 2014 that smashed all previous records.
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Helpful tips for click-intensive email campaigns
When creating response-strong email campaigns, it is important to consider a few things, because there is more to it today than clean address data and a correct subject line:
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Multichannel, mobile and personalization again gain in importance this holiday season
Many marketers today are still struggling with social media and the increasing number of digital channels, especially with adapting their role and acquiring new knowledge. At least, this has been the conclusion of Adobe's study Digital Roadblock: Marketers struggle to reinvent themselves released ea ...
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Each screen is different, thus, use responsive design for your emails
On which device do you read your emails? Desktop, laptop, tablet, smartphone? Create your emails using responsive design to reach all users and don’t forget to consider your small daily companion when designing a newsletter template. Unfortunately, newsletters that you can read excellently on you ...
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McAfee’s annual list of the most popular digital scams
2014 has been dubbed “the year of the breach,” with cybersecurity-related headlines making news almost constantly. With the holiday season already underway, McAfee wants to educate people on how to stay safe and avoid online threats created by cybercriminals looking to take advantage of unsuspec ...
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The Internet of Things (IoT) will become a ‘big thing’ only next year
The Internet of Things (IoT) has been a topic of debate among technologists for years already, but the term is only now making its way into the mainstream, according to eMarketer.com. In fact, a May 2014 survey conducted by Edelman Berland for GE found that 44% of business executives worldwide had n ...
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Internet Retailer Conference and Exhibition (IRCE) now addresses eCommerce issues in Asia
Internet Retailer Conference and Exhibition (IRCE) has announced it will be partnering with Last Mile Fulfilment Asia (LMFAsia) to deliver e-commerce expertise in a series of IRCE-led sessions at the inaugural LMFAsia trade conference in Singapore on March 19-20, 2015 at MAX Atria @ Singapore EXPO. ...
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Appointments & Announcements
Barracuda Networks, Inc. announced that storage industry veteran Ken Grohe has joined the company as senior vice president & general manager of emerging products.
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Boost sales with multichannel commerce
The retail industry is in a constant state of change, coupled with many new challenges: Whether it is the increasing use of mobile devices or the development of new social media channels that come more and more to the fore as sales and information platforms. To hold their ground on the market in th ...
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Brave new world of shopping: Responsive Design boosts mobile eCommerce
According to Keynote Systems, 46% of all smartphone owners have difficulties to operate websites optimally on mobile devices. Annoying zooming and scrolling often stops buying processes at an early stage. The solution is 'Responsive Web Design' (RWD), which automatically adapts to any screen size. ...
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eMarketer.com: Consumers expect omnichannel experience this holiday season
“With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making sure those omnichannel marketing schemes, designed to reach consumers at every point of their shopping journeys, are up to snuff”, eMarketer published recently, emphasizing that ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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