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- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 25 July 2014 14:07
The urge of marketing executives to monitor click paths, results of online marketing campaigns and online key performance indicators (KPIs), has developed hand in hand with the internet and digital channels. Today it has become the cornerstone of the web analytics industry.
What started as a way ...
- Written by Daniela La Marca
- Category: July 2014 - Marketing Analytics
- Friday, 04 July 2014 09:51
Recently I got hold of an excerpt of the timely book "Digital Darwinism” by Ralf T. Kreutzer and Karl-Heinz Land that has been released in German around a year ago and will be available as an updated English edition in around eight weeks.
In their book the authors allude that companies have to de ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 25 July 2014 14:06
Without the analysis of user behavior, online marketing is no longer very helpful today, as the knowledge gained is necessary to constantly optimize campaigns and advertising strategies for the products offered.
Still, the question always arises whether the possible evaluation of such marketin ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 04 July 2014 09:48
Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now measuring their social media content effectiveness – or at least in the United States.
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 25 July 2014 14:05
As consumers are purchasing more and more ‘smart’ devices; smartphones, tablets, wearables and home devices, there is a greater expectation that full functionality must be achievable anywhere on the planet. According to GSMA’s The Mobile Economy Report [1], almost half of the population of the ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 04 July 2014 09:44
Being able to analyze an ever-increasing volume and variety of information is sitting at the top of the business agenda of many companies, according to Ernst & Young (EY). In fact, organizations grapple with gaining real insights that help improve business performance and proactively manage risk.
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 25 July 2014 14:02
Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report” study, which was released yesterday. Additionally, good peer relationships provide an advantage as the most highly paid CMOs hav ...
- Written by RogerS
- Category: July 2014 - Marketing Analytics
- Friday, 04 July 2014 09:42
Dr. Torsten Schwarz, a digital marketing expert of the first hour, has published an interesting study that deals with the analysis of which email metrics actually really matter.
"What really counts is the reach within a target group and the actual conversion rates", says the expert, explaining how ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 25 July 2014 14:01
As we saw today, after Singtel’s fiber network for many corporate users failed for several hours, digital marketers depend enormously on a strong and stable infrastructure – it is actually the basis!
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 04 July 2014 09:29
The biggest gastronomic event in Singapore is back again. Each year, over a million food lovers, and over a hundred establishments blend together to create one of the best platforms for the Food and Beverage (F&B) industry in Singapore.
The sheer scale of this event is a blessing for retailers who ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 18 July 2014 10:39
When the Germany football team manager and SAP brand ambassador Oliver Bierhoff approached the enterprise software company SAP in 2013 to look for innovative ways to improve the team’s performance - after the huge disappointment in the European Championship 2012 - he was also taking advantage of r ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Thursday, 03 July 2014 16:56
Grey Group Japan welcomes Yasushi Ogata as new Senior Creative Director.
- Written by Daniela La Marca
- Category: July 2014 - Marketing Analytics
- Friday, 18 July 2014 10:02
Progressive profiling is just one of many strategies to significantly boost the conversion rate of online forms but quite a useful and successful way. To no surprise it is a feature that is virtually included in every marketing automation platform, such as for instance Oracle / Eloqua or Marketo.
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 12:07
Adobe released its latest Social Intelligence Report recently and the results of the study allow us to draw conclusions on the changes of CPC (cost per click) and CTR (click-through rate) on advertising in social networks like Facebook, Twitter, Tumblr and Co.
Due to the fact that Facebook continue ...
The heat is on when it comes to measuring and analyzing marketing data for strategic decision making
- Written by Daniela La Marca
- Category: July 2014 - Marketing Analytics
- Friday, 18 July 2014 09:56
The purpose of data evaluation is to identify customers’ behavior and reactions to marketing campaigns in order to grow sales revenues. Business Intelligence helps here to obtain the necessary information to customers and the market, as well as to understand, analyze and evaluate the data to optim ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 12:04
The video advertising platform SpotXchange announced it has partnered with DoubleVerify to maximise the quality of video advertising inventory with increased transparency and elimination of non-human traffic.
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 18 July 2014 09:52
To make your own business successful in the digital world, it needs an operational change management, as I already indicated earlier this month with the book presentation "Digital Darwinism". But how the digital change processes work best is often not really clear. It’s no longer done with a few d ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 11:46
Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix.
But what will be the most challenging obstacles to video marketing success in the year ahead and how will B2B marketers overcome them? Demand Metr ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 18 July 2014 09:46
Netbiscuits newly published whitepaper Segment, Target, and Track: getting the most out of mobile with analytics argues that web usage data from mobile devices provide insights into consumer behavior that are far beyond what we are used to in the world of desktop web analytics.
Emphasizing the fact ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 11:44
The guiding principle of "Content is King" applies of course to image and video content as well, as the clever composition of story and design can create whole worlds for a brand and influence consumer decisively. Especially on social networks, moving pictures displace more and more static content a ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 11 July 2014 10:31
For management and business plans, parameters are widely used to permanently control the business success based on its compliance. So, if there are any deviations, it’s possible to implement countermeasures quickly. Do you apply this to your marketing plans as well?
Data tracking - a part of our ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 11:37
According to a new global survey by Accenture, 78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, topics that where in the limelight of MediaBUZZ’s recent 8byEigh ...
- Written by Daniela La Marca
- Category: July 2014 - Marketing Analytics
- Friday, 11 July 2014 10:03
Corporate resources are often not used effectively, therefore losing out on sales opportunities, because processes are poorly coordinated. By connecting people, processes and data, however, unparalleled opportunities open up, such as for instance automated marketing that facilitates and structures t ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 09:56
1. Create a content journey: A video content journey is set up using calls to action to prompt viewers to go from the end of one video to the next: As an example, you could start with your explainer video on your homepage and then use that video’s call to action to prompt your audience to watch ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 11 July 2014 10:01
Dynamically changing algorithms that have to handle inbox data continuously and in real-time while adjusting to a user’s desire and behavior is a complex and critical undertaking. The Unified Inbox solution is a next-generation communication-as-a-service platform with the right technology to help ...
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 27 June 2014 09:45
In its 11th consecutive year, the Frost & Sullivan Asia Pacific ICT Awards program seeks to recognize companies and individuals that have demonstrated best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketpl ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 11 July 2014 09:57
DataMentors, a full-service data quality, data management and business intelligence provider, just announced the release of its Marketing Dashboard solution which empowers users with affordable, real-time access to critical marketing and business performance metrics.
- Written by Augustine
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 10:10
Attracting new customers is in general quite challenging for any business and particularly exhausting for SMEs. Exhibition booths and business visits are for most of them out of the question due to the high expenses, therefore acquisitions are often done via post, telephone and email. But those who ...
- Written by Augustine
- Category: July 2014 - Marketing Analytics
- Friday, 11 July 2014 09:52
Spikes Asia, the festival and awards event that celebrates creativity in communications across Asia-Pacific, just announced that it will build on its existing talent and training initiatives with the addition of new academies and Young Spikes competitions.
At this year's event, a total of seven aca ...
- Written by Daniela La Marca
- Category: June 2014 - Video Marketing
- Friday, 20 June 2014 10:06
The acceleration of mobile video consumption is a global phenomenon and the massive growth rate of the mobile and tablet video viewership is impressive, representing now more than 20% of all online video plays.
