Saturday Jun 15th

Appointments & Announcements
Sojern, the world's leading data-driven traveler platform, announced the appointment of Sanjay Wahi as VP of Product & Insights. The Sojern Traveler Platform (STP) combines machine-learning technology with enhanced real-time bidding and deep data insights to deliver true one-on-one engagement — a ...
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Spikes Asia 2014 expands talent and training opportunities with new academies and competitions
Spikes Asia, the festival and awards event that celebrates creativity in communications across Asia-Pacific, just announced that it will build on its existing talent and training initiatives with the addition of new academies and Young Spikes competitions. At this year's event, a total of seven aca ...
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Invigorating Marketing Analytics with Adobe’s Cloud Services
The urge of marketing executives to monitor click paths, results of online marketing campaigns and online key performance indicators (KPIs), has developed hand in hand with the internet and digital channels. Today it has become the cornerstone of the web analytics industry. What started as a way ...
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Digital Darwinism: Survival of the most adaptable to change
Recently I got hold of an excerpt of the timely book "Digital Darwinism” by Ralf T. Kreutzer and Karl-Heinz Land that has been released in German around a year ago and will be available as an updated English edition in around eight weeks. In their book the authors allude that companies have to de ...
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Data usage: Which types of analysis are actually data protection compliant?
Without the analysis of user behavior, online marketing is no longer very helpful today, as the knowledge gained is necessary to constantly optimize campaigns and advertising strategies for the products offered. Still, the question always arises whether the possible evaluation of such marketin ...
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Facebook
Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now measuring their social media content effectiveness – or at least in the United States.
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7 connected user trends to watch out for
As consumers are purchasing more and more ‘smart’ devices; smartphones, tablets, wearables and home devices, there is a greater expectation that full functionality must be achievable anywhere on the planet. According to GSMA’s The Mobile Economy Report [1], almost half of the population of the ...
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Ernst & Young unifies analytics capabilities into Global Analytics Center of Excellence
Being able to analyze an ever-increasing volume and variety of information is sitting at the top of the business agenda of many companies, according to Ernst & Young (EY). In fact, organizations grapple with gaining real insights that help improve business performance and proactively manage risk.
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‘CMO Compensation Report’ provides insights on top earners
Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report” study, which was released yesterday. Additionally, good peer relationships provide an advantage as the most highly paid CMOs hav ...
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The conversion rate is the real deal for effective email marketing
Dr. Torsten Schwarz, a digital marketing expert of the first hour, has published an interesting study that deals with the analysis of which email metrics actually really matter. "What really counts is the reach within a target group and the actual conversion rates", says the expert, explaining how ...
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Singtel’s fiber network hick-up
As we saw today, after Singtel’s fiber network for many corporate users failed for several hours, digital marketers depend enormously on a strong and stable infrastructure – it is actually the basis!
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Singapore Food Festival 2014 - Stir up the perfect cocktail for successful retail marketing
The biggest gastronomic event in Singapore is back again. Each year, over a million food lovers, and over a hundred establishments blend together to create one of the best platforms for the Food and Beverage (F&B) industry in Singapore. The sheer scale of this event is a blessing for retailers who ...
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SAP Analytics helped Germany win the 2014 World Cup, so when is your turn to get your trophy?
When the Germany football team manager and SAP brand ambassador Oliver Bierhoff approached the enterprise software company SAP in 2013 to look for innovative ways to improve the team’s performance - after the huge disappointment in the European Championship 2012 - he was also taking advantage of r ...
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Appointments & Announcements
Grey Group Japan welcomes Yasushi Ogata as new Senior Creative Director.
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Progressive profiling gathers momentum
Progressive profiling is just one of many strategies to significantly boost the conversion rate of online forms but quite a useful and successful way. To no surprise it is a feature that is virtually included in every marketing automation platform, such as for instance Oracle / Eloqua or Marketo.
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Videos are on the upswing and images are generally shared the most on social media
Adobe released its latest Social Intelligence Report recently and the results of the study allow us to draw conclusions on the changes of CPC (cost per click) and CTR (click-through rate) on advertising in social networks like Facebook, Twitter, Tumblr and Co. Due to the fact that Facebook continue ...
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The heat is on when it comes to measuring and analyzing marketing data for strategic decision making
The purpose of data evaluation is to identify customers’ behavior and reactions to marketing campaigns in order to grow sales revenues. Business Intelligence helps here to obtain the necessary information to customers and the market, as well as to understand, analyze and evaluate the data to optim ...
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SpotXchange taps DoubleVerify to deliver additional safeguards against video ad fraud
The video advertising platform SpotXchange announced it has partnered with DoubleVerify to maximise the quality of video advertising inventory with increased transparency and elimination of non-human traffic.
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Lead, don’t follow is the key to success
To make your own business successful in the digital world, it needs an operational change management, as I already indicated earlier this month with the book presentation "Digital Darwinism". But how the digital change processes work best is often not really clear. It’s no longer done with a few d ...
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B2B Benchmarks & Best Practices Report on Video Marketing
Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix. But what will be the most challenging obstacles to video marketing success in the year ahead and how will B2B marketers overcome them? Demand Metr ...
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Get clever with mobile marketing analytics
Netbiscuits newly published whitepaper Segment, Target, and Track: getting the most out of mobile with analytics argues that web usage data from mobile devices provide insights into consumer behavior that are far beyond what we are used to in the world of desktop web analytics. Emphasizing the fact ...
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What you have to pay attention to when producing and distributing your videos
The guiding principle of "Content is King" applies of course to image and video content as well, as the clever composition of story and design can create whole worlds for a brand and influence consumer decisively. Especially on social networks, moving pictures displace more and more static content a ...
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Marketing analytics are indispensable for better management and performance
For management and business plans, parameters are widely used to permanently control the business success based on its compliance. So, if there are any deviations, it’s possible to implement countermeasures quickly. Do you apply this to your marketing plans as well? Data tracking - a part of our ...
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Technology and channel integration drive the digital transformation in marketing
According to a new global survey by Accenture, 78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, topics that where in the limelight of MediaBUZZ’s recent 8byEigh ...
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Taking advantage of tomorrow’s business opportunities today
Corporate resources are often not used effectively, therefore losing out on sales opportunities, because processes are poorly coordinated. By connecting people, processes and data, however, unparalleled opportunities open up, such as for instance automated marketing that facilitates and structures t ...
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Tips for driving business with Video Marketing
1. Create a content journey: A video content journey is set up using calls to action to prompt viewers to go from the end of one video to the next: As an example, you could start with your explainer video on your homepage and then use that video’s call to action to prompt your audience to watch ...
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Unified Inbox smart sorting algorithm gives users better control of their inboxes
Dynamically changing algorithms that have to handle inbox data continuously and in real-time while adjusting to a user’s desire and behavior is a complex and critical undertaking. The Unified Inbox solution is a next-generation communication-as-a-service platform with the right technology to help ...
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Frost & Sullivan recognizes the shining stars in Asia’s ICT industry at the 11th annual Asia Pacific ICT Awards
In its 11th consecutive year, the Frost & Sullivan Asia Pacific ICT Awards program seeks to recognize companies and individuals that have demonstrated best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketpl ...
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DataMentors’ Marketing Dashboard solution for real-time KPI reporting
DataMentors, a full-service data quality, data management and business intelligence provider, just announced the release of its Marketing Dashboard solution which empowers users with affordable, real-time access to critical marketing and business performance metrics.
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The benefits of video emails for effective customer acquisition
Attracting new customers is in general quite challenging for any business and particularly exhausting for SMEs. Exhibition booths and business visits are for most of them out of the question due to the high expenses, therefore acquisitions are often done via post, telephone and email. But those who ...
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