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- Written by Daniela La Marca
- Category: October 2014 - Marketing Automation
- Friday, 03 October 2014 11:09
With a spectacular IPO last month, the Chinese company Alibaba has been slingshot into the public eye. The surprise was great and brought up the discussion how it could be possible for a Chinese company to compete in markets that have been firmly in the hands of ebay and Amazon for so long?
In view ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 11:49
The CMO Council and Adobe released their third annual “APAC Digital Marketing Performance Dashboard” this week, a study that seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist.
- Written by Daniela La Marca
- Category: October 2014 - Marketing Automation
- Friday, 03 October 2014 11:08
Whether phone, instant messenger (IM), email, Facebook or fax, we all have our preferred communication channels and these preferences are different from person to person: With business partners preferably via email, with friends via Skype, with parents via telephone and with classmates through Faceb ...
- Written by Daniela La Marca
- Category: September 2014 - Search Engine Marketing
- Friday, 19 September 2014 10:38
The battle of the giants for the pole position as the number one online source for product search is gaining momentum.
Many customers start their shopping spree on the Internet directly on Amazon - and that won’t really change in the future – especially since Amazon launched product ads in Apri ...
- Written by RogerS
- Category: October 2014 - Marketing Automation
- Friday, 03 October 2014 11:06
Users nowadays are to be found in a variety of digital channels, which increases the complexity of the customer journey. Enterprises must be present in all those channels when they plan their campaigns, so that the user is guided systematically, through the use of the right incentives, to the touch ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 19 September 2014 10:34
Lots of time has been spent on how to achieve viral campaigns in the past couple of years. Many articles and blog posts talk about the marketing genius needed to engineer a viral product launch. Very few are being specific about it. Most of them seem to assume that the benefits and risks are well kn ...
- Written by Augustine
- Category: October 2014 - Marketing Automation
- Friday, 03 October 2014 11:00
Sitecore®, the global leader in customer experience management, announced recently Sitecore 8, the next version of its flagship Sitecore® Experience Platform™.
Sitecore 8 simplifies marketing by collecting and connecting data across channels, providing organizations with real-time access to a 3 ...
- Written by Daniela La Marca
- Category: September 2014 - Search Engine Marketing
- Friday, 19 September 2014 10:29
As the study "State of Retailing Online" of Shop.org and Forrester Research points out, search engine marketing (SEM) and advertising has always been and still is in high demand. According to their report, 85% of the dealers consider search engine marketing as a very effective tool for customer acqu ...
- Written by Augustine
- Category: October 2014 - Marketing Automation
- Friday, 03 October 2014 10:54
Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the world’s first real-time, agnostic system to work across multiple Demand Side Platforms.
With the launch of its “Affiperf Meta DSP” solution, the company is becoming the first ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 19 September 2014 10:25
- Written by Augustine
- Category: October 2014 - Marketing Automation
- Thursday, 02 October 2014 16:38
Campaign and content agency Seven46 has announced that it is establishing a presence in Japan, led by Emiri Tokunaga who will help drive the company’s local business development.
Tokyo-based Tokunaga is tasked with building on the company’s successful work in support of the winning Tokyo 2020 O ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 19 September 2014 10:07
The digital world is teeming with information, yet a lot of it cannot be found via search engines or only after many hours of painstakingly surfing the net. The innovative company Fuuzle fills this gap.
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:09
End of last month Google pulled the plug on Authorship that allowed linking up content with a Google+ profile. This worked either by "rel =" author "or with a link to the Google+ profile of the author, so that Google could recognize properly who wrote the article.
In the search engine result pages ...
- Written by Daniela La Marca
- Category: September 2014 - Search Engine Marketing
- Friday, 12 September 2014 11:44
Google already introduced a tool for advertisers to upgrade to Shopping campaigns quickly and easily. So “If you’ve already upgraded, then you’re all set”, writes Eric Tholomé, Director of Product Management, Google Shopping on the company’s official blog for news, tips and information on ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:09
Over 50% of the global population will have Internet access within three years' time, with mobile broadband over smartphones and tablets now being the fastest growing technology in human history, according to the 2014 edition of the State of Broadband report.
Released this week at the 10th meeting ...
- Written by Daniela La Marca
- Category: September 2014 - Search Engine Marketing
- Friday, 12 September 2014 11:40
User-friendliness, responsive web design, concise URLs and quality content are important cornerstones of successful search engine optimization, because being listed on top means getting clicked and bought.
Search engine optimization (SEO) makes it possible and mobile devices play an increasingly im ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:08
The Internet is becoming more and more multimedia-based and the leader remains - as always -Google.
Not only because of YouTube Video SEO is becoming increasingly important, it is a fact that its potential is still underutilized, although with just a few tips, much can be achieved.
- Written by RogerS
- Category: September 2014 - Search Engine Marketing
- Friday, 12 September 2014 11:39
Due to so-called brandbidders, well known brands lose millions annually, although through proper management up to 80% of keyword thieves could be kept at bay.
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:07
MobiMunk answer the question with a clear yes, saying that with all the fuss about consumer smartphone adoption and increased smartphone search activity versus desktop, local businesses are forced to shift their focus from online marketing to mobile marketing. In fact, this in turn has caused a dras ...
- Written by Daniela La Marca
- Category: September 2014 - Search Engine Marketing
- Friday, 12 September 2014 11:38
In the future Google wants to provide answers to specific questions - which is why the practice of keyword-based search will soon belong to the past - and industry experts already predict that semantic search will be standard by the year 2020.
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:07
For quite some time already, Google shows website operators no longer which search terms brought visitors to the page, so the question is what methods can nevertheless ensure getting these important insights.
Well, one good solution is to focus on the landing page.
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 12 September 2014 11:34
Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts.
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:06
More than four years ago, Adobe launched SearchCenter+, which actually at that time belonged to Omniture, the online marketing and web analytics business Adobe acquired a year earlier and which operated as the "Omniture Business Unit” within Adobe, before it got integrated into the Adobe Marketing ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 12 September 2014 11:27
More than ten years after its arrival, Net Promoter Score or NPS has now entered into a more sober growing phase, with questions generated both for and against it.
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:04
When it comes to driving internet users to a website, nothing beats organic search, according to data from BrightEdge that reveals that organic search drove 51% of website traffic referrals worldwide during June and July 2014.
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 12 September 2014 10:43
Initiated by the former president S. R. Nathan in 2004, YRP’s mission is to help ex-convicts to integrate in the local society. The annual Yellow Ribbon Run, the Project’s key flagship event, is aimed at raising awareness and triggering real actions of acceptance of ex-offenders into work, commu ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:02
Security and public safety organizations shouldn’t waste resources anymore with the process of reviewing hours of video to identify and track people, NICE Systems announced recently, pointing out that time is money.
- Written by Daniela La Marca
- Category: September 2014 - Search Engine Marketing
- Friday, 05 September 2014 12:06
Search engines have become essential for doing business, since hardly any Internet user can dispense with the use of search engines. Obviously, barely a user enters the URL directly into the browser or waives using a search engines entirely. The majority starts their search by typing in a keyword as ...
- Written by Augustine
- Category: September 2014 - Search Engine Marketing
- Friday, 26 September 2014 12:01
Kenshoo, the global leader in predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet Retailer's "2015 Leading Vendors to the Top 1000".
The Internet Retailer ranking of top solution providers offers a roadmap for on ...
- Written by RogerS
- Category: September 2014 - Search Engine Marketing
- Friday, 05 September 2014 12:04
It is highly recommended to use the SMART-method when formulating your SEO goals, as it defines much more clearly what your goals are and shows what actually is being achieved.
