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- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:48
According to a consumer study by global digital and technology agency DigitasLBi, consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience.
DigitasLBi’s first-of-its-kind, proprietary research, entitled Connected Commerce ...
- Written by Augustine
- Category: March 2014 - Social Media Marketing
- Tuesday, 14 April 2015 17:52
Singapore is one of the fastest growing countries in the world. It’s economy has put up numbers so impressive they are nothing short of surprising over the last few years, including the occasional quarter of 20%+ GDP growth. Singapore is the world’s 40th largest economy, a title it earns from va ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:47
Just last year, IBM launched its MobileFirst, a mobile strategy that enables clients to radically streamline and accelerate mobile adoption. IBM MobileFirst combines deep industry expertise with mobile, Big Data and analytics, cloud and social technologies to help organizations capture new markets a ...
- Category: March 2014 - Social Media Marketing
- Friday, 28 March 2014 10:44
A crowd of more than 5000 digital marketers, publishers, agencies and technologists from across the world gathered this week at Salt Lake City at Adobe’s 12th annual Digital Marketing Summit 2014, which closes today with the much anticipated ‘Sneak Peek’, where delegates get early looks at pre ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:45
With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi just announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it enables RTB for its customers on both the d ...
- Category: March 2014 - Social Media Marketing
- Friday, 28 March 2014 10:30
Face the truth! People today are usually fed up of being marketed to, so their primary reaction upon receiving a marketing communication is to disbelieve what they are being shown. If you’re in the business of marketing you probably feel uncomfortable now, but there is a simple solution to the pro ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:22
Logically, mobile search is important for the usability of mobile content for the same reasons as internet search engines became important to the usability of internet content. However, given the limitations of a mobile phone’s screen size and general navigability, mobile search may be the future, ...
- Category: March 2014 - Social Media Marketing
- Friday, 28 March 2014 10:20
Meltwater Buzz 3.0, the social media marketing suite of the online intelligence solution provider, got upgraded around a year ago, as we had reported. The company helps businesses to monitor their social conversations and to engage social influencers at a personal level.
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:12
Whenever a large-scale government budget is set, the economy of that country and international trade partners of that economy are affected. This is especially true of Singapore, an anchor of the at-large Asian continental economy and one of the most prosperous economies in the world. The country’s ...
- Category: March 2014 - Social Media Marketing
- Friday, 21 March 2014 09:57
"Content is King", so much seems to be clear. Besides, many companies that have taken on a kind of pioneering role in the field of innovative marketing and sales not only make use of the numerous possibilities offered to them by social networks since just yesterday. Whether for customer acquisition, ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 10:05
According to Forrester Research’s recent annual mobile trends report, there will be more than two billion smartphones globally this year. Besides that, the firm not only predicts that mobile is becoming the new digital hub, but the bridge to the physical world, too.
These are stalwart reasons why ...
- Category: March 2014 - Social Media Marketing
- Friday, 21 March 2014 09:54
Hardly any topic is currently as hot and controversial as social media marketing (SMM). Hype or savior? "Nice- to-have" or silver bullet? The truth lies - as most of the time - somewhere in between. Undisputable, however, is the fact that social media marketing can be a more powerful tool for custom ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 10:01
HootSuite's latest Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics apps by Klarity, empower customers to engage and measure the reach of their broader global audiences. The widely used social relationship platform is introducing the set of Chinese app integrations in its ...
- Category: March 2014 - Social Media Marketing
- Friday, 21 March 2014 09:50
Social media is a true gift to marketing, thus, community managers should appreciate the user-driven communication tool and pay attention to the following to improve their media skills:
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 10:00
The mobile ad platform, Opera Mediaworks, announced recently a new, unified end-to-end platform, servicing the entire advertising value chain, including advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This ...
- Category: March 2014 - Social Media Marketing
- Friday, 21 March 2014 09:42
Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by American actress Mae West—“An ounce of performance is worth pounds of promises”—particularly as it relates to delivering on brand promises made to Asia’s 4.3 billion consumers.
In a new study on the state ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 09:58
Microsoft just announced that it would begin offering advertising inventory on Skype for the first time in China, the Philippines and Thailand, helping brands take advantage of the growing popularity of Skype in these markets.
- Category: March 2014 - Social Media Marketing
- Friday, 14 March 2014 11:03
I read an interesting article on Hill + Knowlton’s website where Ben Shipley, Digital Practice Lead for Hill+Knowlton Strategies Asia Pacific poses the questions if the next global social network will come out of Asia.
He states that social has its strongest roots in the United States and Silicon ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 09:52
Dedicated to developing and producing high-tech consumer LTE devices, Yota Devices gained international prominence with the introduction of YotaPhone, the world's first dual-screen, always-on smartphone, which was named the Best of MWC 2014 by more than 20 media outlets.
But, the company doesn’ ...
- Category: March 2014 - Social Media Marketing
- Friday, 14 March 2014 10:51
Your strongest asset as a marketer is your database of contacts: email and blog subscribers, leads and customers, and now your social media followers that impact your success essentially as well.
Your social media database consists of followers and fans who want to engage with your brand online. Th ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 09:18
FireEye labs recently found a new variant of Android.MisoSMS, Android malware that steals users’ personal SMS contents.
The previous discovery of Android.MisoSMS was known to perform exfiltration of confidential information from infected users to the command and control server. All incoming SMS m ...
- Category: March 2014 - Social Media Marketing
- Friday, 14 March 2014 10:38
Nowadays the Internet is mainly used for three things: exchanging and sharing information, getting information, and buying online. Indeed, there are tons of ways to comment on products and services, and in the end it‘s not the companies with the most extravagant campaigns but those with satisfied ...
- Category: April 2014 - Mobile Marketing
- Friday, 04 April 2014 08:50
The Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part series on Tuesday, April 1, 2014. The series acts as a resource for marketers looking for best-practice examples of brands who are leading the charge in capitalizing on big data, mobile relationship marketi ...
- Category: March 2014 - Social Media Marketing
- Friday, 14 March 2014 10:30
Giving undisguised insights into your organization and inviting others to a dialogue can help you to succeed in your business field. The more you open up, the more point of contacts you provide to others, and the closer you get to your customers. Ideally, you even generate loyalty.
Social media has ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Thursday, 03 April 2014 17:30
Zinwave, a global provider of distributed antenna systems (DAS) for in-building cellular coverage, has expanded its commercial presence in Australasia in response to growing demand for “anywhere access” to Advanced Wireless Services (AWS) using MIMO (Multiple-Input-Multiple-Output) technology. I ...
- Category: March 2014 - Social Media Marketing
- Thursday, 13 March 2014 17:34
The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s principal gathering of marketing, advertising, media and brand experts, announced Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA; and Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez I ...
- Written by Augustine
- Category: March 2014 - Social Media Marketing
- Tuesday, 14 April 2015 17:53
New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different conten ...
- Category: March 2014 - Social Media Marketing
- Friday, 07 March 2014 10:26
Compared to traditional marketing, social media content has virtually an immortal life span online, where it functions as more of an annuity than an expense item. Important is to adjust your content for each and every network particularly: Tweet quick tips, use images and videos on Facebook and go f ...
- Written by Augustine
- Category: March 2014 - Social Media Marketing
- Tuesday, 14 April 2015 17:53
The influence of bloggers and other social media users is a hot topic that is motivating the popularity of social media marketing enormously. As Jeff Bullas describes it: “Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, gro ...
- Category: March 2014 - Social Media Marketing
- Friday, 07 March 2014 10:25
The automotive industry ecosystem should do more to leverage social media as a platform for driving business leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major op ...
