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- Written by Daniela La Marca
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 23 May 2014 11:45
As consumers continue to transition to tablets and smartphones, like the iPad and iPhone, Criteo, a specialist in digital performance advertising, works closely with their clients to deliver a transparent, cookie-based solution that allows advertisers to serve personalized dynamic ads on Safari mobi ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 02 May 2014 09:52
The Asian Marketing Effectiveness & Strategy Awards 2014 Award Winners
The Asian Marketing Effectiveness & Strategy Award winners have been announced yesterday during a gala dinner at The St. Regis Singapore. Asia Pacific's premier awards honouring clients and agencies for effective marketing strat ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 23 May 2014 11:41
The target is the optimization of newsletters for mobile devices, by attempting to create the best possible approach to achieve a richer desktop look and feel of the mailings when shown on mobile devices. This requires that work is done on the original newslteeter design and therefore a different ...
- Written by Daniela La Marca
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 02 May 2014 09:48
A new type of Internet access (mobile), a converted focus (local), and greater involvement of the Internet in everyday life (social), brought new movement to the Internet market, which is captured with the neologism "SoLoMo". Each of the three keywords it holds – social, local, mobile -represents ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 23 May 2014 11:27
Digital Engagement is not just for big companies or tech-savvy marketers but businesses of all sizes that are increasingly reaping the benefits of well-planned and properly executed digital marketing campaigns, which for the most part are relatively easy to initiate.
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 02 May 2014 09:46
For the 6th time the Mobile Marketing Association (MMA) Asia Pacific is holding its annual forum in Singapore that will take place this month on Thursday May 22, 2014 at The Grand Hyatt, Singapore.
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 23 May 2014 11:26
Social intelligence software provider, Crimson Hexagon announced their new app integration with HootSuite, the widely used social relationship platform to power social engagement for enterprises. Powered by Crimson Hexagon's ForSight(TM) platform, customers can now stream social media posts directly ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 02 May 2014 09:31
All That Matters assembles a stellar roster of field-leading speakers this month - including Akon, Black Eyed Peas, Samsung, Ogilvy, Coca-Cola, Universal Music, YouTube, Unilever, William Morris Endeavor, Maker Studios, SingTel, Glassnote Entertainment Group and many more.
- Written by Daniela La Marca
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 16 May 2014 10:45
Marketing faces the challenge of managing the increasing complexity in communications and bearing the rising cost pressures, which is the reason why we decided to organize an event next month that intends to shed light on the impact of the ‘digital’ phenomena.
On June 10, 2014, Asian eMarketi ...
- Written by Daniela La Marca
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 11:03
As I reported last week, new technologies now allow retailers to use cellphone signals to track shoppers when they move around their store. The practice is controversial, and for sure we can expect a great deal of discussions, but it is increasingly widespread and for good reasons.
In-store navigat ...
- Written by RogerS
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 16 May 2014 10:36
Social networks such as Facebook, as well as discussion groups on Linkedin, Twitter and blogs, are very good grounds to explore customer needs and customer experiences. Accordingly, virtually any marketing agency offers social media monitoring today -combined with the matching offers to the position ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:56
Smaato, the global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), just released its global mobile RTB Insights Report for Q1 2014. The report is in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform and showcases ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 16 May 2014 10:34
KatalystM, a leading Marketing Automation Agency, has become a member of 3radical's partner network in Asia Pacific and the first accredited 3radical Partner.
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:54
Just a few months into 2014, the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Android has become the biggest platform globally for mobile ad traffic surpassing iOS, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising ...
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 16 May 2014 10:32
Every year, Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:34
IDC estimates in a new report that the worldwide enterprise market for Cloud-managed WLAN infrastructure and managed services is expected to reach $2.5 billion by 2018 and states that Cloud computing has shifted the paradigm of enterprise IT from being hardware driven to service driven.
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 16 May 2014 10:28
Encompass Digital Media, one of the world's top digital media service providers and a leader in global satellite and terrestrial connectivity, has launched its new US$7 million broadcast monitoring facility, the MEGAPOD, in Singapore. The facility is designed to offer a robust, redundant infrastruct ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:24
McAfee has released two new tools – McAfee Web Gateway (MWG) and McAfee Heartbleed Detector app for Android - to help consumers stay safe from the Heartbleed Bug, the vulnerability in OpenSSL that has been discovered earlier this month.
- Written by Daniela La Marca
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 09 May 2014 10:19
The term “Customer Journey” has a broad denotation in the marketing and communications industry as it encompasses all contact points of a customer with a product/service up to the sale. As that explanation is quite generic, I would like to contribute a bit more to a better understanding:
Let’ ...
- Written by Augustine
- Category: April 2014 - Mobile Marketing
- Friday, 25 April 2014 10:09
No marketer can ignore the increasing prevalence of mobile devices in Asia and only those who understand the nuances of the mobile ecosystem, as opposed to the traditionally desktop-bound digital ecosystem, stand to reap the rewards.
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 09 May 2014 09:55
SkuRun, a start-up technology company, launched its new comprehensive web site and unveiled the company's new flagship product EnaBLE™, an end-to-end mobile marketing platform that will help convenience retailers engage customers where and when it matters most – at the gas pump and in the store.
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:44
Barely a term has generated such a buzz in recent days as the word "Beacon". But what’s behind this buzzword? Is it just hype or a real game changer?
In wireless networks, a beacon is a type of frame which is sent by the access point or WiFi router to indicate that it is on. And beaconing is the ...
- Written by RogerS
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 09 May 2014 09:50
SoLoMo can have many facets as you can easily see on the myriad of new SoLoMo platforms. In order to show SoLoMo in the present state, as well as possible future potentials, I want to illustrate a few practical examples:
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:40
Muslim Pro, the comprehensive Islamic mobile application, just announced that it has reached more than 10 million downloads across 216 countries worldwide since its launch less than four years ago by Erwan Macé, the founder of Bitsmedia, who released it during Ramadan in August 2010.
- Written by Augustine
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 09 May 2014 09:42
Adobe just announced Adobe Voice, a new animated video app for iPad that gives anyone the ability to create and share engaging video stories. Adobe Voice combines sound, graphics, photos and motion to make engaging video stories in minutes. It empowers people to inform, persuade or inspire other ...
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:35
Netbiscuits confirms its mission of helping organizations to reduce time and costs associated with building, testing and deploying mobile websites based on responsive web design principles, providing marketing professionals its award-winning Mobile Analytics tools for free.
- Written by Daniela La Marca
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 09 May 2014 09:30
Today more and more people can be reached at any time and in any place via smartphone, which is reason enough to use this channel to communicate with the customers. But especially for multi-channel retailers the smartphone offers the chance to identify previously anonymous clients through their cros ...
- Category: April 2014 - Mobile Marketing
- Monday, 21 April 2014 09:22
According to a study by Forrester, 63% of all apps are found via search in the app store and downloaded there. With 1.7 million existing apps, it is therefore important to be as high up in the search results as possible as the search ranking is the second most important factor for app marketing afte ...
- Written by Daniela La Marca
- Category: May 2014 - Multichannel Marketing - SoLoMo
- Friday, 02 May 2014 09:55
New movement has come into the Internet market due to three factors: a growing usage of a new kind of internet access (mobile), a changing focus (local), and greater involvement of the Internet in everyday life (social). This movement is summarized by the neologism "SoLoMo".
To clarify the individu ...
- Category: April 2014 - Mobile Marketing
- Friday, 11 April 2014 09:57
No other company is as closely examined and observed as Apple. With all eyes on each move it takes, there is certainly room for all kinds of rumors and speculation that fuel again news and imagination on new products, offers and technologies. And that for good reasons! Apple has often proven in the ...
