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- June 2021 - Social Media & Influencer Marketing
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 14:59
Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 12:54
Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting content, enable a look behind the scenes and give employees a voice.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 14:45
Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technolo ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 11:15
Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K-pop stars actively communicates with global fans on Twitter.
- Written by Augustine
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 14:30
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:
INFLUENCER RESEARCH
Which of the following platforms do you use?
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 10:37
Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 14:23
Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 10 June 2021 14:20
Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 13:54
Building a brand is hard work and costs money, making parasite strategies like brand hijacking even more annoying. It is simply shameful to steal the attention, followers, or potential customers without much investment at the expense of brands, I think, which is why I want to look into forms of bran ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 10 June 2021 13:43
Sales in influencer marketing was expected to near the one billion-mark in 2020, according to market studies, if the corona pandemic would not have brought advertising budgets to a standstill. Even though there seems to be already a light leading out of the crisis, a full recovery will probably take ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 13:08
Particularly during the Covid pandemic, more and more people discovered communication in social media for themselves. Be it Generation Z, who during the lockdown could only become a creator on TikTok using a mobile phone, or the Baby Boomers, who now increasingly go shopping on the Internet and enjo ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 10 June 2021 13:31
Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 12:43
Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whet ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 03 June 2021 13:14
The importance of communities is growing steadily, which is why more and more brands are trying to activate their power, and have an impact on our view of influencer marketing: In future, decision-makers should no longer ask themselves: "Which person is the right one for me", but rather "In which co ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Friday, 25 June 2021 11:35
Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for several years. Companies have realized that authenticity and recommendations to the community are more popular with a young audience than elaborately staged campaigns. As part of a w ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 03 June 2021 11:49
Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 14:06
During the first lockdown, 40% of the partnerships between influencers and brands involved nano and micro influencers, i.e., those with a rather small community (maximum 50,000 followers), because they reply to almost all messages, emails, and comments and thus, maintain a close bond with their fans ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 03 June 2021 10:36
Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media analysis across its offerings.“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Clark, CEO of ...
- Written by Shaqeez
- Category: June 2021 - Social Media & Influencer Marketing
- Thursday, 17 June 2021 13:11
There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.
- Written by Shaqeez
- Category: June 2021 - Appointments & Announcements
- Thursday, 27 May 2021 17:02
Aqilliz, the first of its kind technological infrastructure that strives to create a privacy-compliant audience marketplace, has announced a strategic partnership with LayerFive, a leading unified consumer data and privacy management Software as a Service (Saas) platform.
By working together, bot ...
