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- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 17 May 2013 09:59
Actuate founded and co-leads the “Business Intelligence and Reporting Tools” (BIRT) open source project, which is used by over 2 million developers around the globe and serves as the foundation of the ActuateOne platform.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 03 May 2013 10:32
Predictive behavioral targeting uses a linking of surveys and measurement data to open up the entire spectrum for behavioral targeting. It learns from user behavior combined with surveys or other third party data in real time. Machine-learning algorithms are put to work in order to provide ad server ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 17 May 2013 08:57
Next month, dmg:: events, the organizer of ad:tech Singapore, brings together the global digital marketing community. Just recently, the final conference and speaker line-up for ad:tech Singapore 2013 has been announced, Asia’s premier digital marketing conference and exhibition.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 03 May 2013 10:30
Don’t we all struggle a bit to keep up with the pace of information, innovation and technology, especially since it is taken-for-granted in the business environment to be informed about everything all the time?
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 16 May 2013 18:01
Many marketing decisions are made based on a marketer’s “intuition.” While this can be extremely valuable, where possible it can and should be paired with objective trends found within your data.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 03 May 2013 10:22
Brand marketers, since the “Mad Men” era, have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 16 May 2013 17:58
Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. Though, analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better, always aiming to collect bundled information with web tracki ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 11:09
Do you how many people watch online video every day?
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 16 May 2013 17:54
One of the most popular and powerful features in Google Analytics is Advanced Segmentation, that allows you to isolate and analyze subsets of your traffic. You can select from predefined segments such as "Paid Traffic" and "Visits with Conversions" or create your own segments with a flexible, easy-t ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 11:04
Programmatic buying has begun to rewrite the way digital ads are bought and sold. Through demand-side platforms and real-time bidding exchanges, marketers are purchasing ad inventory through automated technology, which can allow for real-time response to customer actions—often at a lower cost than ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 16 May 2013 17:44
By now we’ve all understood that we need to put the customer at the center of our marketing strategy. But actually, doing that is another matter and calls for the right solution, that enable us to truly and profoundly understand our customers and prospects to deliver only relevant product informat ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:53
Actually, it‘s been a while since I came across a website that impressed me the way www.motionpictures.asia did. I even reloaded the intro, because I wanted to watch it again. Although it takes a bit too long to load, I love the way the site is designed, the intro is beautifully made - creative, p ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Wednesday, 15 May 2013 12:20
The good news is that investing in digital insight management doesn’t have to cost money; the better news is that this investment more than any other unlocks the value of digital analytics within the enterprise, facilitating the shift from analytics as a cost center to analytics as an incremental ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:50
Broadcasting television to mobile telephones has been tried intensively and the costs have been sky high. However, obviously, it is worth the efforts. Ericsson’s mobile broadcasting technology in bearing more and more fruits, making the company the largest provider of mobile infrastructure by now. ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 10 May 2013 09:01
A ‘viewable impression’ is a metric, measuring which ads were actually viewable when served. The definition of a ‘viewable impression’ may depend on the type of the ad units and the reporting system.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:29
Video is one of the fastest growing channels in digital advertising, and there are so many companies who are just getting started with utilizing video in their marketing strategy.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 10 May 2013 08:34
The award-winning Digital & Music Matters returns from 21 to 24 May 2013 at the Ritz-Carlton Millenia Singapore with an outstanding stable of partners, sponsors and speakers.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:23
Copying others doesn‘t work out, as you never get as good as the original!
And while there‘s hardly any doubts left as to whether online video is the way to go, it might be a challenge for some to have the right ideas for video campaigns that will really push your brand forward. Marketers who h ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 09 May 2013 18:27
Numbers, data, formulas and algorithms are playing a bigger role than ever in modern society. The business world is no exception, with marketers scrambling to get their heads around customer and prospect data.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:21
More and more often tablets and smartphones are used to catch up with and follow TV, diverting attention from the traditional TV ecosystem to the smaller screens. Just look at Panasonic, for example, that unveiled an app that allows the viewing of a second TV channel on a tablet app if you buy one o ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 09 May 2013 17:50
In today's media landscape, marketers must focus on presenting brands in such a powerful way that they stand out from the flood of advertising messages. Especially since the huge variety of digital media led to an attention economy that exacerbated with the fact that many consumers have started to c ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:18
Last year in August, comScore expanded its comScore Video Metrix to Taiwan, Vietnam, Indonesia and the Philippines. comScore’s industry-leading online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 09 May 2013 11:34
Gartner’s report "Big Data Strategy Components: Business Essentials" talks about the necessity for business leaders to be intimately involved in developing "big data" strategies and investigates several business related strategy components that are crucial to success. I hope this summary comes in ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Friday, 26 April 2013 10:13
According to the BrightRoll whitepaper „What You Need to Know About Online GRP“, the demand for online media buying standards for the industry is growing.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 09 May 2013 11:17
Targeting means displaying advertising to an audience selected and segmented according to predefined criteria. The goal is to deliver advertising to the right target group and make digital advertising more effective, and ensure that users are offered relevant products.
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 17:13
Bill likes playing online games, and the data from his internet behavior are efficiently used by placing an online poker ad on web pages that Bill visits, or placing a corresponding video ad, just before Bill starts to watch the video online.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 03 May 2013 12:25
Good usability is a key success factor for websites, not to mention that only continuous web analysis can provide the important clues needed to improve the browsing experience. However, if website owners want to proceed in being more user-centric, they must delve deeper into the user experience an ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 16:57
Video has and continues to drive telecoms traffic growth, but the kind of video traffic that is going to strain the network in the future isn’t what you might think…
Informa Telecoms & Media’s new report, ‘Congestion up ahead? Internet traffic and service forecasts, 2010-2015’ notes t ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 03 May 2013 11:49
IPG Mediabrands, the media innovation unit of Interpublic Group, controlling a $36 billion global media buying portfolio, has appointed Swapna Nayak as the Regional Communications Planning Director, focusing on integrated strategy, innovation, content and owned asset development for Mediabrands’ g ...
- Category: April 2013 - Video, Streaming, Podcast Marketing
- Thursday, 18 April 2013 16:55
Strim is a white label solution that is ideal for anyone looking to launch a multi-screen streaming service. The solution provides a fully-managed and hosted video and music streaming service that enables broadcasters, content providers and mobile operators to quickly roll out compelling streaming s ...
