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- Category: October 2013 - E-mail & Permission Marketing
- Friday, 11 October 2013 09:22
In today’s cyber threat landscape, identifying your enemy is a crucial piece of any defense plan. Finding out who your attackers are, how they work, and what they want is critical to protecting your data and intellectual property. Fortunately, breached computer systems, like any crime scene, conta ...
- Category: September 2013 - Digital Content & Social Network
- Thursday, 26 September 2013 16:21
Combined with content marketing, Facebook is a great channel to get attention for your brand. Certainly, the content published should bring extra value for consumers or users, and can be used in numerous ways. Especially for brand names, content marketing can really push brand awareness, making sure ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 11 October 2013 09:19
As an email marketer you are responsible for providing an easy unsubscribe processes, as opt-out is obligatory in email marketing – worldwide – so let’s focus on this in the following article. In addition, you must certainly be aware of any local laws that may affect your ability to send email ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 20 September 2013 10:35
Asian eMarketing met with Christian Toksvig, Vice President, International Development at Getty Images, to continue talking about his presentation on “Fair play in Social Media”, which he gave at ad:tech Singapore. In his speech, Christian pointed out that the world is becoming more an ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 11 October 2013 09:14
Many IPSs offer bulk mailers as a service in order to provide automated feedback messages on address data, so-called feedback loops, a mechanism that is made available by the mailbox provider to deliver information about spam complaints that occurred after an email campaign to e-marketers.
- Category: September 2013 - Digital Content & Social Network
- Friday, 20 September 2013 10:23
Since August this year, promotions are allowed on Facebook Page Timelines, and in his post at socialmediatoday.com, Jim Belosic offers a handful of best practices all businesses should be aware of before they get started. Here‘s a summary:
- Category: October 2013 - E-mail & Permission Marketing
- Monday, 07 October 2013 17:31
Havas Media India has strengthened its digital operations with two key senior appointments. Sumit Kumar has been appointed General Manager of Mobext India to further establish the brand in India while S.V. Sunilkumar joins as Business Head Digital – Mumbai at Havas Media. His key responsibility wi ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 20 September 2013 10:10
Last year Google introduced “Search Plus Your World” (S+YW) and because of Google+ there now was a whole new aspect of personalization: your Google network.
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 04 October 2013 09:47
Email, the ultimate communication medium, can’t be replaced by anything else and will certainly develop and transform further - but for sure it will not disappear. By now, some webmail providers already offer video functions and emails can be built partially dynamic, making a real impact on email ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 20 September 2013 09:59
The social network giant, Facebook, has recently revealed some interesting information through its affiliate “internet.org”.
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 04 October 2013 09:44
Since day after day more than 260 million phishing emails are sent out, there is a good chance that one of them ends up in your inbox. How to protect yourself best from phishing or spoofing attack is comprehensively explained by Lauren Soares, Account Manager at Return Path, who even compiled ten us ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 20 September 2013 09:17
Quite obviously the impact of social media gets bigger and bigger on a daily basis, hence, it is no surprise that marketers frequently get asked the same tough questions from their management: “What is the value of our Facebook fans?”
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 04 October 2013 09:39
I still remember the hype provoked by the first BlackBerry device, the RIM850, when it was launched in 1999 as a two-way pager in Munich, Germany. Ten years later Fortune proclaimed BlackBerry - then called Research in Motion (RIM) - the world’s fastest-growing company and smartphones have become ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 20 September 2013 09:15
Without integrating social media you would have to get more than lucky, if you wanted large numbers of viewers to watch your videos. You‘d have to be content with those viewers who find you because they search for a highly relevant topic on YouTube. This is the reason why your video marketing need ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 04 October 2013 09:22
Google's Gmail has become the world's most widely used email service within just a few years. Changes in the functionalities of Gmail, therefore, affect the email marketing, too.
After Google has already questioned the typical inbox by presenting the Gmail Priority Inbox and the so-called SmartLabe ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 13 September 2013 09:17
The world wide web has led to a massive change in consumer behavior, e.g. for every product you might be interested in, you can refer to ratings and other customers’ opinions. Consumers produce content, share content and are getting more and more actively involved in dialogues with brands and ...
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 04 October 2013 09:19
McAfee launched an end-to-end solution that helps organizations combat the increasing challenges of advanced malware, by allowing them to move seamlessly from analysis and conviction to protection and resolution and to react to attacks extremely fast.
- Category: September 2013 - Digital Content & Social Network
- Thursday, 12 September 2013 22:42
Apple sells more products than ever and is one of the most valuable companies in the world. Yet, there is an increasing dispute in the traditional and digital media on the question whether Apple has started to losing its coolness factor or not.
- Category: October 2013 - E-mail & Permission Marketing
- Friday, 04 October 2013 09:17
Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. unveiled an expansion of the broadest global study conducted with the millennial generation, “The Next Normal: An Unprecedented Look at Millennials Worldwide”, now including fresh insights from additional Asian countries ...
- Category: September 2013 - Digital Content & Social Network
- Wednesday, 11 September 2013 14:18
Adobe Social is now featuring integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. It is actually the first solution specifically designed to leverage the ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 27 September 2013 08:54
For Getty Images 2013 seems to be the year to get to the bottom of visual storytelling and the future of video. At the 60th anniversary of the Cannes Lions International Festival of Creativity in June as well as recently at Spike Asia, the company showcased it’s joint efforts with media artists Th ...
- Category: September 2013 - Digital Content & Social Network
- Wednesday, 11 September 2013 14:10
Internet users worldwide were shocked in June of this year when it was disclosed by NSA whistle-blower Edward Snowden that companies such as Google, Yahoo, Bing, Facebook & Twitter were being forced to secretly give the United States government metadata on their users. Metadata includes information ...
- Category: September 2013 - Digital Content & Social Network
- Thursday, 26 September 2013 17:28
According to Wildfire‘s report "The Road to ROI", brands no longer control how consumers perceive them. Instead, what matter far more than what brands say, is what consumers say about them.
- Category: September 2013 - Digital Content & Social Network
- Wednesday, 11 September 2013 10:27
As one of the most evolved markets in the world for mobile communications - Singapore was reported to have a mobile penetration rate of over 148.9% of which three-quarters were 3G subscriptions - mobile social communication apps, like WeChat, move into the spotlight as a more innovative and safer wa ...
- Category: September 2013 - Digital Content & Social Network
- Thursday, 26 September 2013 17:24
The term "social commerce" evolves constantly, as you can imagine, since it includes customer ratings and reviews, user recommendations and referrals, social shopping tools that are sharing the act of shopping online, forums and communities, social media optimization, social applications and social ...
- Category: September 2013 - Digital Content & Social Network
- Wednesday, 11 September 2013 10:12
Sharing of online content by users on the Google+ social network is set to surpass sharing by Facebook users by February 2016 according to a new US study from search and social analytics specialist, Searchmetrics.
- Category: September 2013 - Digital Content & Social Network
- Thursday, 26 September 2013 16:37
Everybody is into "social" these days, and everybody is hoping that their investment in social media marketing will really pay-off one of these days, bringing more web traffic and revenue in the end. Many marketers fail to choose strategic approach when they start with social media, since they do no ...
- Category: September 2013 - Digital Content & Social Network
- Friday, 06 September 2013 08:51
The social media hype isn‘t about to go away, neither is customer dialogue, and nobody can get really around it. It is the era of quick and easy information, many ideas and the exchange of all this through networking is taking off like never before.
- Category: September 2013 - Digital Content & Social Network
- Thursday, 26 September 2013 16:34
In their 28 page whitepaper "Der perfekte Launch", the guys from mixxt provide the essentials for launching your own community. So, what‘s the difference between a good and bad launch? Here‘s what you should be doing and avoiding for that perfect launch.
- Category: September 2013 - Digital Content & Social Network
- Thursday, 05 September 2013 18:41
The 2013 Social Media Marketing Industry Report by Michael Stelzner surveyed over 3000 marketers with the goal of understanding how they are using social media to grow and promote their businesses. The report, sponsored by SocialMedia Examiner, provides insight about:
