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- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 21 June 2013 09:19
Finance departments often criticize marketing's inability to present a tangible ROI and use financial measures. It’s a common lament and one we’ve all heard. Rob Stuart, Executive Vice President & Publisher at CFO Publishing, in a recent conversation reminds us that CFOs expect marketers to come ...
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 06 June 2013 18:09
According to Digital Marketing Depot’s report PPC Campaign Management Tools in the Facebook Era (2. Edition), paid search is growing faster than display with a 12% higher growth rate, and nearly three quarters of agencies said that their clients run PPC campaigns on Facebook.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 21 June 2013 09:13
Marketers and advertisers are aware of the power of images and how they impact the viewer before he or she is able to make a conscious decision to look closer or not.
A few days ago Google announced the beta launch of image extensions, which will allow advertisers to add new visual elements to sear ...
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 06 June 2013 18:01
In the last two decades, marketing in the business world changed completely, introduced by the Internet’s triumphal march into companies, who can’t exist without it anymore. So it is not surprising that a bidding contest for the first place on the search engine result pages has developed, making ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 21 June 2013 08:56
According to Young Shi, Senior Program Manager at Bing, identifying what affected your ad’s performance is about to get simple, visual, and hopefully even fun.
Just a few days ago Bing announced the pilot of the Change History Graph, a progressive approach to campaign analysis that visually conne ...
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 06 June 2013 17:56
I have often been asked where great marketing talent can be found and how this talent can impact an organization’s marketing strategy.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 21 June 2013 08:45
MAGNA GLOBAL predicts APAC growth will offset the stagnation in EMEA and North America.
The new MAGNA GLOBAL advertising forecast analyzed media owner ad revenues in 73 markets worldwide.
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 06 June 2013 17:51
Performance marketing is an integral part of the media mix and serves both customer acquisition and customer retention: whether you are using e-mail marketing, affiliate marketing, retargeting or search engine marketing, the instruments always pursue the objective of identifying measurable customer ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 10:14
In reviewing a number of marketing dashboards, it’s clear there are online metrics abound – from website metrics such as site visits, page views, open rates and click- throughs, to social media metrics such as fans, followers, likes and online rankings such as MOZ and Klout.
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 06 June 2013 16:36
Simon Strand, a multi-award winning PR consultant from Sweden just sent us his interesting combination of thoughts on what could be the success formula for the next YouTube mega hit. When philosophizing about what could come next after “Gangnam Style" and "Harlem Shake”, he discovered a mysterio ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 09:59
With each Google algorithm update the SEO world changes. Obviously, getting found and a good ranking is a constant concern of all web site operators. Searchenginewatch.com offers some valuable tips on how you can keep an eye on the most important factors you should keep checking at regular intervals ...
- Category: June 2013 - Search Engine & Performance Marketing
- Wednesday, 05 June 2013 10:02
Havas Media China announced the appointment of Manfred Tsang as the Managing Director of their Shanghai office.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 09:27
Gary Olden, VP of Enterprise Sales at Direct Response writes in his article that „performance marketing has evolved to become much more comprehensive than yesterday’s basic affiliate program.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Friday, 31 May 2013 08:24
I had the honor to meet Jonathan Barouch, the founder of the social media management company Local Measure recently. The Sydney-based entrepreneur started one of Australia's first e-commerce businesses as a young teen in 1999 and it’s nice to see that he doesn’t seem to have lost even a bit of ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 09:18
In addition to the premise-based, all-in-one IP phone system with unified communications and contact center capabilities, ShoreTel offers cloud-based communications.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 30 May 2013 15:02
According to the new eMarketer report, “Data Management Platforms (DMPs): Using Big Data to Power Marketing Performance”, DMPs enable marketers to make use of their Big Data, providing deeper insights for more efficient and smarter marketing decisions. Still, although brands are able to get a mo ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 09:12
SAP AG announced at last month’s CTIA 2013, SAP Consumer Insight 365, a pilot initiative of a new cloud-based offering that will unlock the value of big data, providing brands and market research and media companies with a new source of consumer insight.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 30 May 2013 11:28
It’s generally known that those who ask the right questions get the right answers, gaining that way a competitive edge that can make a decisive contribution to their success. Just the same applies to website operators where the most successful ones are those that meet the expectations and needs of ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 09:02
Mobyaffiliates wrote an interesting article about mobile ad servers and supply side platforms (SSPs), so I hope the summary comes in useful.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 30 May 2013 10:45
The collection of web data, and especially the use of "cookies", raises concerns about individual privacy, a subject that has been discuss at length for years now. Cookies work as a tagging mechanism to identify a computer out of the millions of users accessing the Internet. There are session cookie ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 08:43
A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 23 May 2013 09:23
Web analytics tools enable you to study your website visitors’ behavior. The solution you choose should help you to categorize, understand and interpret the collected data and information in any way you see fit. A good deal of abstraction is necessary for you to focus on priorities without having ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 14 June 2013 08:35
Companies from across the globe continue to leverage CommunicAsia2013 and EnterpriseIT2013 as Asia’s most established infocomm technology (ICT) platform and meeting point for industry leaders to present their latest products and solutions.
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 23 May 2013 09:16
Last year, as part of a research study, Dimitri Tarasowski collected data on the deployment and use of digital analytics tools in corporations. He summarized the first results of the study in an article that was dealing with how “Google Analytics found its way into German stock index (DAX) compani ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 07 June 2013 09:23
The 4th Penguin update, a code name for a Google algorithm the company internally dubbed "2.0", has been released two weeks ago (May 22, 2012). Penguin 2.0 aims at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using so called black-hat SEO techniq ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 23 May 2013 09:14
The brand new 2013 Marketing Performance Management (MPM) Survey by VisionEdge Marketing (VEM), together with ITSMA and Forrester, captured input from more than 400 respondents, enabling valuable insights on the performance measurement and management challenges marketers face.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 07 June 2013 09:16
This week, one of our customers was completing their quarterly marketing report. She was wallowing in data as she attempted to complete nearly 500 input fields in her excel doc! I could sense her frustration. Five hundred fields, yikes!
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 23 May 2013 09:11
Vuclip, a mobile video and media company, recently started to offer a solution that evaluates mobile campaign effectiveness.
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 06 June 2013 18:13
Sitecore announced the availability of Sitecore 7 a few days ago, the newest release of the company’s unified software suite. The marketing solution offers the industry’s first search-based architecture, allowing CMOs and digital marketers to deliver a new level of relevant and personalized digi ...
- Category: May 2013 - Targeting, Tracking, Web Analytics
- Thursday, 23 May 2013 09:08
Mediaplex, a technology-empowered marketing analytics and optimization company, scientifically identifies the best way for brands to invest marketing resources for maximum ROI.
