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- Category: July 2013 - Mobile & Location-based Marketing
- Thursday, 18 July 2013 11:01
Did you know that 63% of people who do local searches typically buy within one hour? And that 52% of local consumers are more likely to use a local business if they have positive reviews? Local business reviews published online have the same power as word-of-mouth advertising, Local Viewpoints found ...
Fuji Xerox launches mobile applications of Skydesk CRM services to accelerate business communication
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 05 July 2013 09:31
For the users of iOS1 and Android OS2 devices, Fuji Xerox Co., Ltd. just started yesterday to offer apps for paid services of SkyDesk Customer Relationship Management (CRM), a business communication support service using the cloud.
- Category: July 2013 - Mobile & Location-based Marketing
- Thursday, 18 July 2013 10:22
The leading UK corporate risk prevention consultancy and analyst Riskskill is warning that the expected rapid growth of the global mobile payments market will create a potential cocktail of different risks that pose new challenges for risk managers and other stakeholders in the sector.
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 05 July 2013 09:01
Creative innovation agency iris Sydney has appointed Mike Spirkovski, most recently creative director at Droga5 Sydney, as its new executive creative director (ECD). Spirkovski will take up the newly created ECD role in August.
- Category: July 2013 - Mobile & Location-based Marketing
- Thursday, 18 July 2013 09:57
StrongView, a leading provider of email marketing and cross-channel marketing solutions, recently announced the results of its StrongView Mobile Marketing Survey 2013 that showed that mobile marketing adoption increased 22% over the past year and is now leveraged by more than half of all businesses ...
- Category: July 2013 - Mobile & Location-based Marketing
- Wednesday, 03 July 2013 17:23
According to Forrester‘s report, which was published in February, mobile is driving a second Internet revolution with its more than 1 billion smartphones in use, that’s even more profound than the first one.
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 12 July 2013 10:15
GSMA recently published a comprehensive assessment of the impact of the mobile industry on the Asia Pacific region. The new report, 'Mobile Economy: Asia Pacific 2013', which is the latest in a series of reports covering the region, confirms the Asia Pacific's position at the forefront of mobile inn ...
- Category: July 2013 - Mobile & Location-based Marketing
- Wednesday, 03 July 2013 16:43
Thuraya, the satellite communication company from UAE, launched its latest consumer friendly satellite communication products last month at CommunicAsia/BroadcastAsia 2013 in Singapore. Asian eMarketing had a chance to interview Sanford Jewett, Vice President Marketing, at the show, where the new pr ...
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 12 July 2013 09:05
Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer.
- Category: July 2013 - Mobile & Location-based Marketing
- Wednesday, 03 July 2013 16:23
For some, they are the saviors that link the real with the digital world, for others they are just cheap showmanship. So, what’s the buzz about QR codes?
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 12 July 2013 09:03
The 5th Mobile Marketing Association Forum Singapore (MMA Forum) will gather again senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry.
- Category: July 2013 - Mobile & Location-based Marketing
- Wednesday, 03 July 2013 16:17
Redefining best practice in the use of QR codes, the latest Great Singapore Sale (GSS) campaign from VivoCity “Bags of Fun at every turn” is an experiential and digital campaign. It features The Codeys, giant QR code mascots, which allow shoppers to win instant prizes if they are found and scann ...
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 12 July 2013 08:34
Have you tried using Google and typed in keywords like “problems with flash websites” or “typical flash problems” or anything along that line of thought. Within a second you will see millions of suggested answers about problems and difficulties that common users faced using flash in a websit ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 28 June 2013 10:01
According to Altimeter‘s 26-page report "Converged Media Imperative", advertising, or paid media has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing channels - owned and earned media - w ...
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 12 July 2013 08:32
Over 31% of mobile developers today are supporting Near Field Communications (NFC) in their mobile apps, but an additional 45% plan to support this technology in the next 12 months, according to Evans Data Corp's newly released Mobile Development Survey.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 28 June 2013 10:00
CommunicAsia2013, EnterpriseIT2013 and BroadcastAsia2013, the most relevant and largest industry event of its kind in Asia, closed after a week of fulfilling business interactions and knowledge exchange amongst like-minded industry professionals. The four-day event, held from 18 to 21 June at the Ma ...
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 12 July 2013 08:30
According to Irdeto, multiscreen video services finally seem to pick up, due to increased availability and portability of video, rapid growth in the number of smart devices, and consumer behavioral trends to consume video and interact with multiple devices. Besides, the benefits speak for themselves ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 28 June 2013 09:06
The exploding volume, complexity, diversity and velocity of big data have forced organizations to reconsider their approach to data management and re-evaluate their entire analytic portfolios.
- Category: July 2013 - Mobile & Location-based Marketing
- Wednesday, 10 July 2013 11:42
Tata Communications launched jamvee this week on July 9th, offering a multi-device compatible cloud-based video conferencing service that allows anyone to take part in a video meeting from any location via a desktop computer, laptop, tablet, smartphone or a dedicated Telepresence room.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 28 June 2013 09:04
Challenging and highly competitive business environments. Channel proliferation. The need to prove and improve marketing ROI. Budgets on the chopping block.
- Category: July 2013 - Mobile & Location-based Marketing
- Tuesday, 09 July 2013 16:51
According to Resolution Media‘s 28 page whitepaper "Google Mobile Search - Ranking Factors for Better Mobile SEO", many marketers are looking for ways to optimize for mobile search results. Here‘s a summary for your convenience.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 28 June 2013 09:00
Now this is a campaign to get inspired by! The 19 Awards at Cannes Lions are well deserved - after all, the video ad is today the most viewed online video ad ever with over 165,000,000 views. Not only has the film been viewed in record numbers around the world, it is also the most shared video ad in ...
- Category: July 2013 - Mobile & Location-based Marketing
- Tuesday, 09 July 2013 16:35
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 27 June 2013 18:43
The brand new Marketing Performance Management Survey, conducted by ITSMA, VisionEdge Marketing and Forrester, found that even though marketers believe that the marketing organization’s ability to measure and report the contribution of its programs to the business has improved and the number of ...
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 05 July 2013 10:30
Time flies and, believe it or not, the mobile phone celebrated its thirtieth birthday on 13 June 2013, as on that day in 1983 Motorola introduced the first mobile phone – DynaTAC 8000 - to the world.
- Category: June 2013 - Search Engine & Performance Marketing
- Thursday, 27 June 2013 18:43
Econometrics is the application of mathematical and statistical techniques to economics in the study of problems, the analysis of data, and the development and testing of theories and models.
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 05 July 2013 10:26
During the CommunicAsia/BroadcastAsia 2013 show in Singapore, Irdeto held an interesting media roundtable where their spokespersons put forward their point of views on how to protect media against theft and piracy, besides trying to find answers to what is holding APAC operators back from multi-scre ...
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 21 June 2013 09:24
In the recently published e-book „The Integrated Marketing Playbook“ by Filip Lauweres of IgnitionOne talks about the trends which will be key for bridging gaps in integrated marketing. He says that „going from the Internet to your website and from there to conversion is about bridging gaps. E ...
- Category: July 2013 - Mobile & Location-based Marketing
- Friday, 05 July 2013 09:54
The MLOVE Confestival brought together 200 thought leaders and innovators to discuss the powerful potential of mobile to act as a catalyst for community, change and inspiration, from June 19th to June 21st in Berlin.
- Category: June 2013 - Search Engine & Performance Marketing
- Friday, 21 June 2013 09:22
In a personal conversation we can be straightforward and win our vis-à-vis over not just with words but with body language and eye contact. Getting sympathy, interest and action with the written word is, however, much more challenging.
