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- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 28 July 2022 10:15
Attention to online advertisements increases significantly when they are embedded in articles and users engage with the content, according to the Project Trinity study of Havas Media Group and Teads.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 11:11
In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Monday, 25 July 2022 14:27
Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 10:35
Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user's attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 21 July 2022 11:08
Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relev ...
- Written by Shaqeez
- Category: July 2022 - Appointments & Announcements
- Friday, 01 July 2022 10:04
The industry cloud company, Infor, announced the appointment of Isabella Kusumawati as vice president and managing director for Southeast Asia and Korea (SEAK). Based at the company's regional hub in Singapore, Kusumawati will be responsible for scaling Infor's SEAK business, driving customer succ ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 21 July 2022 10:56
Cyware, the industry's leading provider of the technology platform to build Cyber Fusion Centers for Enterprises and MSSPs/MDRs, and threat intelligence sharing for ISACs, ISAOs, CERTs, and others has announced a partnership with PAGO Networks, a South Korean MDR provider and value-added distributor ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 26 August 2022 11:19
Bringing innovation and knowledge sharing to a new level in the finance space, ValueChampion is launching an immersive Metaverse finance world with HSBC, Allianz Insurance Singapore/Allianz Partners, Advisors Alliance Group (Representing AIA Financial Advisers Pte Ltd), Funding Societies, and IG to ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 21 July 2022 10:13
AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple's implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-r ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 26 August 2022 10:48
A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. At the same time the company cautioned that although NFTs present a new channel for growth, vendors must be cognizant to the risks of operat ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 14 July 2022 14:29
Technology experts consider personalized content and product delivery to be very important, but the technical infrastructure in many companies is not yet equipped for this. At least that’s according to the study by Optimizely, a digital experience service provider, for which 100 technology exp ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 26 August 2022 10:33
UX designers and UI experts work hard to optimize digital offerings to maximize user retention time. The industry that has perfected this feat is undoubtedly the modern video game industry, which offers its customers immersive and thus compelling offers like no other.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 14 July 2022 13:37
According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising plat ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 26 August 2022 10:15
After years of slow but steady growth in limited use cases, Virtual Reality (VR) is facing a market explosion over the next five years. Consumer interest in VR games and media continues to grow after COVID accelerated activity. At the same time, the need for worker enablement and immersive content i ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 14 July 2022 13:10
Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities bran ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Thursday, 25 August 2022 17:57
The media hype about VR is currently shifting to practical implementation because the technology is now suitable for the masses and has therefore become commercially relevant – especially for marketing. In addition to VR glasses, there are now some smartphone models that can be converted with ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Wednesday, 13 July 2022 14:33
Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 19 August 2022 11:13
Virtual Reality (VR) and Augmented Reality (AR) have become an integral part of the multimedia landscape in recent years. The underlying technologies have reached a high level of maturity and the spread of the necessary end devices is being pushed further by technical progress.
- Written by Augustine
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 08 July 2022 13:06
Over the past two decades, Analytic Partners collected a vast quantity of marketing intelligence across industries and countries which comes to life in the ROI Genome Reports. By understanding and quantifying how factors such as brand health, marketplace and country dynamics, or competitive landscap ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 19 August 2022 10:29
The metaverse constitutes the modern Internet and with it a lot of new space for technologies and game development. According to the latest projections by the US financial news agency Bloomberg, the metaverse has market potential of over 800 billion US dollars. But which industries will benefit the ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 07 July 2022 17:53
The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as p ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Thursday, 18 August 2022 17:52
Since the Facebook, Inc., group was renamed Meta Platforms, Inc., the term "metaverse" has rapidly gained in importance and in this context the terms augmented reality (AR) and virtual reality (VR) too.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 07 July 2022 17:21
According to GroupM's "This Year, Next Year" Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 12 August 2022 13:42
According to Gartner, a quarter of the population will spend at least an hour a day in the Metaverse for work, education, shopping, social media, and entertainment by 2026. The Metaverse is, so to speak, access to a digital parallel world where people meet virtually.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 07 July 2022 15:52
IBM has acquired Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures and poor quality, before it impacts their bottom-line. Databand.ai is IBM's fifth acquisition in 2022 as the company continues to b ...
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 12 August 2022 11:06
From augmentation to simulation, from external (environment) to intimate (personal), metaverses can involve an individual's virtual identity, digital realities, interwoven with the real world, according to Klaytn Foundation.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 13:09
Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 12 August 2022 10:38
According to the latest study by Reboot Digital PR Services, which reveals the least cyber-secure countries to work from, Singapore is surprisingly amongst the least-secure Asian countries to work from remotely. Interested in the safety of digital nomads, experts at Reboot Digital PR Services analyz ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Friday, 01 July 2022 11:32
Customers expect personalization in every single interaction with a brand. At the same time, they don't trust companies to keep their personal information safe and handle it responsibly. Companies everywhere face this dilemma, as a new study shows.
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 05 August 2022 11:04
Live interaction with customers is and will remain an important tool in marketing – especially when companies know how to take advantage of digital opportunities. At trade fairs, road shows and customer events, technical gadgets such as VR and AR offer customers a multi-sensory digital brand e ...
