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- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 12:08
The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the Asia Pacific media industry and what can be expected in the year to come. In doing so, Kantar is using its market-leading data, alongside evidence-based predictions and expert viewpoints to help media ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Thursday, 16 December 2021 10:46
The concept of the customer journey is very demanding because, on the one hand, it requires a consistent orientation towards digital transformation, both in terms of the processes depicted as well as the organizational structures. On the other hand, a high-performance technical substructure is essen ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 10:42
Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It is a forecasting method that aims to determine future and unknown events by identifying repetitive patterns, e.g., in customer transaction data, that make it possible to deliver reliable ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Thursday, 16 December 2021 10:17
With the customer journey, a new concept found its way into digital marketing, namely providing customers with a special experience at all touchpoints. A demanding project that not only requires high-performance technology, but a changed mindset.In an increasingly digitized consumer world, it is imp ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 18 November 2021 10:32
Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they know how to better exploit sales and profit potential. Apteco, a pioneer in this field, is for more than 30 years committed to building industry-leading software to speedily convert customer ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Thursday, 09 December 2021 14:44
For many, Christmas is the embodiment of contemplativeness and deceleration. But not for marketers, because Christmas is the most profitable time of the year for them, and therefore particularly critical to success. Certainly, the festive season brings enormous pressure to perform as year-end busine ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Wednesday, 17 November 2021 18:28
The number of scientific articles on neuromarketing has almost become unmanageable by now, coming from neurosciences as well as economics since the 1990s.
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Thursday, 09 December 2021 14:01
Nowadays, the first contact with customers is almost always through content. Quite simply because potential customers in search of a suitable solution, product or service initially consume a whole range of content anonymously – mostly online. They read website texts, professional articles or s ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 11 November 2021 14:12
Today's users expect a lot from technology, like connecting us or giving ubiquitous, up-to-date information at all times. We expect technology to adapt to our specific user profile, to inform us about the future for unknown events, and to support us in decision-making.
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Wednesday, 08 December 2021 18:19
Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, launched its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating.
The solution brings standardization to the pro ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 11 November 2021 14:00
Since everyone is talking about neuromarketing, smaller retailers, in particular, often wonder what opportunities it holds for them. Well, basically it is using findings from the past that can now be put to practical use. If you want, you could for instance even consider the church as the inventor o ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Wednesday, 08 December 2021 18:01
According to the global research report The Rise of Sustainable Media, released by Dentsu International and Microsoft Advertising, 59% of consumers worldwide intend to start boycotting brands who don't take action on climate change. There is also almost unanimous support for companies to not only do ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Thursday, 11 November 2021 11:15
A new IBM Institute for Business Value (IBV) study revealed CIOs' influence on business strategy and operations is growing as technology pervades surveyed enterprises, surveying 2,500 CIOs from more than 45 locations and 29 industries. It was conducted in cooperation with Oxford Economics and benchm ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Friday, 03 December 2021 13:57
Customer loyalty is no longer just based on price or product quality, but on experience; hence, companies need to deliver seamless, secure, effortless, and personalized experiences anytime, across all channels.Just take a look at a recent report from Salesforce, revealing that 84% of customers said ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 05 November 2021 13:03
Most people tremendously enjoy getting recognition for their thought patterns, routines, and beliefs. We also tend to select and interpret information in such a way that it corresponds to and reinforces our own expectations. Some insist on their opinion even when new information has long since prove ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Friday, 03 December 2021 13:42
New advertising spend forecasts for 100 markets worldwide show that the global ad market has thus far largely weathered the impact of COVID-19 and is on course to reach a value of US$1trn in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon.
This is acc ...
- Written by Shaqeez
- Category: November 2021 - Neuromarketing: Predictive Analytics
- Friday, 05 November 2021 12:35
As the word suggests, neuromarketing applies neuroscience to marketing and advertising, allowing companies to measure customer engagement, consumer behavior, and consumer decision-making processes through science.
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Friday, 03 December 2021 13:13
In times when the customer experience is decisive for the success or failure of a company, a better understanding of the customer journey ensures a clear lead over the competition.
Indeed, a Forrester study found that leaders in customer experience outperform laggards by nearly 80%. This can only b ...
- Written by Shaqeez
- Category: November 2021 - Appointments & Announcements
- Friday, 05 November 2021 11:40
The marketing technology agency, GrowthOps Asia, has made strategic appointments to strengthen its teams in the Southeast Asia region.David Isaac Mathews has been appointed Chief Growth Officer for the Southeast Asian region, and Shaad Hamid replaces him as General Manager of the Singapore agency.
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Friday, 03 December 2021 11:38
A customer journey is the entirety of the experiences that a person has in direct or indirect connection with a brand – online or offline. It encompasses everything from the moment the brand is discovered, through pre-purchase activities, consumption, and the post-purchase phases, including bu ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Wednesday, 22 December 2021 17:13
In Southeast Asia, the growth of the digital economy has contributed to the addition of 70 million new online shoppers since the start of the Covid-19 pandemic that clearly accelerated shifts in shopping behavior since physical retail came to a standstill amidst global restrictions and lockdown orde ...
- Written by Shaqeez
- Category: December 2021 - Appointments & Announcements
- Wednesday, 01 December 2021 14:02
Pancast, a premium online video marketplace, has launched in Southeast Asia (SEA), opening an office in Indonesia and appointing Miranti Herwinda as Country Manager.
Pancast plans to aggressively expand across the region, tapping into Asia’s growing online video advertising market, which is ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Wednesday, 22 December 2021 16:53
Excellent texts underline the uniqueness of a website and attract a certain amount of attention. The right choice of words can gain the trust of visitors and lead interested parties developing a certain bond to the brand. However, while the best choice of words on a website can have a huge impact on ...
- Written by Shaqeez
- Category: January 2022 - Digital Media Trends & Predictions
- Friday, 28 January 2022 14:38
I am sure we can all agree on the fact that corporate identity is the core of every brand, and therefore the most important element for business and marketing managers. Especially since it became clear that customers are no longer purely interested in just the product, but also who and what’s ...
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Wednesday, 22 December 2021 12:55
When thinking of running a business, marketing, finance, HR, and IT are most likely the first departments that come to mind. But another department that is quickly increasing in popularity is “UX,” or “User Experience". While some business professionals may think UX is a “nic ...
- Written by Shaqeez
- Category: January 2022 - Digital Media Trends & Predictions
- Friday, 28 January 2022 12:36
Joanna Hoheisel, Director Business Consulting at Optimizely, has identified seven trends in email marketing and is convinced that there is no getting around real data-driven email marketing for this year. Read in the following her list of the trends any marketers should keep an eye on in 2022:
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Tuesday, 21 December 2021 14:06
NortonLifeLock, a global leader in consumer Cyber Safety, announced the launch of Dark Web Monitoring in Hong Kong to be able to notify customers of potential threats to their identity, if detected.“We are delighted a range of Norton 360 plans in Hong Kong now include Dark Web Monitoring. No m ...
- Written by Shaqeez
- Category: January 2022 - Digital Media Trends & Predictions
- Friday, 28 January 2022 11:28
Cisco published its 2022 Data Privacy Benchmark Study, an annual global review of privacy corporate practices, on the impact of privacy on organizations and their views towards data privacy.
- Written by Shaqeez
- Category: December 2021 - Customer Journey Analytics: Real-time Marketing
- Thursday, 16 December 2021 11:40
Quadient a leader in helping businesses create meaningful customer connections through digital and physical channels, announced the general availability of Inspire Flex Release 15 (R15), Quadient's flagship enterprise omnichannel Customer Communications Management (CCM) software solution. The new re ...
- Written by Shaqeez
- Category: January 2022 - Digital Media Trends & Predictions
- Thursday, 27 January 2022 18:01
SIM cards are among the smallest consumer items in the world, weighing around four grams each. However, with approximately 4.5 billion SIM cards manufactured every year, their combined weight represents an estimated 20,000 tons of plastic and other polymers, or the equivalent weight of 4000 jeepneys ...
