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- Written by Shaqeez
- Category: May 2022 - Security & Data Privacy in Marketing
- Friday, 13 May 2022 12:37
SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 10 June 2022 09:56
OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems. Founded in 2001, with the mission to give every organization the power to innovate throu ...
- Written by Shaqeez
- Category: May 2022 - Security & Data Privacy in Marketing
- Friday, 06 May 2022 13:22
For the last 30 years, Cisco has been powering the internet, keeping the world connected to what matters most. Networks have evolved to detect and react to issues to maintain performance and reliability. The next logical step is for networks to predict problems before they happen, something that has ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Thursday, 09 June 2022 17:44
Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.
- Written by Shaqeez
- Category: May 2022 - Security & Data Privacy in Marketing
- Friday, 06 May 2022 12:52
The APWG's new Phishing Activity Trends Report reveals that the number of phishing attacks has tripled from early 2020. APWG observed 316,747 phishing attacks in December 2021, which is the highest number since APWG start in 2004.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Thursday, 09 June 2022 17:14
The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.
- Written by Shaqeez
- Category: May 2022 - Security & Data Privacy in Marketing
- Friday, 06 May 2022 11:34
Microsoft recently announced new security solutions to help customers strengthen visibility and control across multiple cloud providers, workloads, devices and digital identities – all from a centralized management view. These include the extension of native capabilities of the Microsoft Defen ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Thursday, 09 June 2022 14:16
The AI-enabled candidate assessment platform Sapia.ai has launched local data hosting services across all its regional markets with a mission to help companies unlock and engage talent at scale.
- Written by Shaqeez
- Category: May 2022 - Security & Data Privacy in Marketing
- Friday, 06 May 2022 10:24
No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and system security, this model is becoming increasingly important.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Thursday, 09 June 2022 13:01
OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interacti ...
- Written by Shaqeez
- Category: May 2022 - Appointments & Announcements
- Thursday, 19 May 2022 15:50
Blockchain Association Singapore (BAS) and statutory board JTC announced a partnership through the signing of a Memorandum of Understanding (MOU). Under the MOU, both parties will collaborate to co-develop and cultivate a digital ecosystem of blockchain professionals, students, individuals, and co ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Wednesday, 08 June 2022 16:47
Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical informat ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 24 June 2022 11:18
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Wednesday, 08 June 2022 14:28
Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 24 June 2022 10:58
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple's Identifier for Advertisers (IDFA).
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Wednesday, 08 June 2022 13:54
In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no mo ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 24 June 2022 10:37
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 03 June 2022 10:29
Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion-dollar annual revenues.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Wednesday, 22 June 2022 13:19
Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 03 June 2022 10:18
The importance of digital marketing is growing year by year and with it the advertising opportunities of online platforms. There are always new features designed to make marketing even easier and more efficient to optimize your campaigns as much as possible. Google is also constantly working on new ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Monday, 20 June 2022 16:27
In 2019, WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspec ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Thursday, 02 June 2022 14:46
Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 17 June 2022 11:01
Many people use adblockers as they find ads just annoying, they don't want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.
- Written by Shaqeez
- Category: June 2022 - Appointments & Announcements
- Friday, 03 June 2022 10:48
Effie Singapore 2022 and Association of Advertising & Marketing Singapore (AAMS) are pleased to announce the 18 finalists in this year’s awards.
The finalists were determined by a distinguished judging panel, made up of over 40 industry leaders from agencies, clients and media partners. ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 17 June 2022 10:31
As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which o ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 04 August 2022 14:20
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search qu ...
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Friday, 17 June 2022 10:11
Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don't engage in data-driven analytics run the risk of being overtaken by the competition and ...
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 28 July 2022 11:23
Amplitude just released the survey report "Making the Leap to a Digital-First Enterprise" that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.
- Written by Shaqeez
- Category: June 2022 - Performance Marketing: Data-driven Marketing & Analytics
- Thursday, 16 June 2022 16:11
The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.
- Written by Shaqeez
- Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
- Thursday, 28 July 2022 10:53
Data is now an important part of a company’s assets and for some even the most important one. It is not about collecting as much information as possible, but about converting the "raw material" information into usable know-how: knowledge about the customers and their likes and dislikes, knowle ...
