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- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Wednesday, 19 October 2022 10:20
Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media b ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 30 November 2022 11:25
Kantar unveiled Media Trends and Predictions 2023, its annual forecast of how the media landscape will evolve in the coming year. The leading marketing data and analytics company has a unique and comprehensive understanding of how people think, feel and act globally and locally in over 90 markets by ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 14 October 2022 13:33
The past two years have had a significant impact on economic development and people's behavior. Social distancing and mandated business closures during lockdowns have forced retailers to break new ground and to make up for the losses with new models – with mixed success.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 30 November 2022 11:13
More than a decade ago, Forbes Insights already proved that video marketing is crucial for B2B communication. In the 2010 report Video in the C-Suite: Executives Embrace the Non-Text Web, around 60% of executives said they shared work-related videos weekly or watched videos recommended by colleagues ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 14 October 2022 11:46
People look to their surroundings and the "wisdom of the crowd" to confirm the correctness of their behavior. This phenomenon, the so-called social proof, takes place intuitively and is part of human nature. The more people do a certain thing, the more likely it is that others will copy that behavio ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 18 November 2022 11:28
Southeast Asian viewing habits continue to shift, with TV screens being the fastest growing device for people to watch YouTube. Across all major countries across SEA, YouTube continues to see continued growth in users consuming content on connected TV screens - Thailand (12M), Malaysia (7.5M), Indon ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 14 October 2022 10:52
Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 18 November 2022 11:04
Images are unbeatable when it comes to catching the attention of online readers, since they trigger emotions and associations. With images and videos, the context is easier to grasp, and visual content is better kept in mind than text information. For instance, a Facebook post with an image generate ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 14 October 2022 10:17
Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 18 November 2022 10:35
Wootag, a global visual marketing SaaS, announced the launch of Wootag For Ads and at the same time the appointment of Jeffrey Kwan as Managing Director of Wootag For Ads.
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 14 October 2022 09:57
Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers' perceptions and behaviors on data privacy.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 11 November 2022 11:06
When most people think of “shopping”, they think of the whole process of browsing and getting inspired, and not just sourcing goods. Unfortunately, many (online) retailers still do not manage to generate the first impulse to buy or to use their customers' willingness to buy.
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Thursday, 06 October 2022 17:13
Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that's not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 11 November 2022 09:55
At the 5G Core Summit 2022, George Gao, President of Huawei CS&IMS Domain, delivered a speech titled From Voice to Video and Content, 5.5G Core Unleashes the Vast Potential of Calling. He elaborated on the strategies and evolution involving the 5.5G-oriented voice network, from voice to video an ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Thursday, 06 October 2022 15:34
Companies are no longer just focused on gaining market share, but on customer preferences. Successful customer retention strategies are therefore the focus of most marketing departments today.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 09 November 2022 13:18
The annual marquee event of the Asian Video industry Association (AVIA), the Asia Video Summit, returned in full swing, hosting over 300 delegates in person and online as a hybrid conference, amidst a time of immense innovation and disruption in the video industry.
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Thursday, 06 October 2022 14:11
Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer exp ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 09 November 2022 10:59
Neosapience, the South Korean startup behind Typecast, is joining hands with Singapore-based interactive video technology solutions provider BeLive Technology to provide its AI-powered synthetic voice and video service via the latter's LORA solution.
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Thursday, 06 October 2022 10:33
Even if the statement "Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 09 November 2022 10:43
Talkwalker, a leading consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, have released their annual Social Media Trends 2023 Report. Titled From insights to action: how to disrupt a disruptive consumer, th ...
- Written by Shaqeez
- Category: October 2022 - Appointments & Announcements
- Wednesday, 12 October 2022 11:13
Infor, the industry cloud company, announced the appointment of Terry Smagh as senior vice president and general manager for Asia Pacific and Japan.Based in Singapore, Smagh will be responsible for growing Infor's business and driving customer success across key markets in the region, including Au ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 04 November 2022 12:30
When it comes to visual communication and storytelling, videos have clearly become one of the most popular and effective formats. Not least due to the fact that videos are one of the most important growth trends for brands to reach their audiences.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 30 November 2022 11:37
With 500 million daily users of Instagram Stories, it's not really surprising that story ads have become one of the most popular advertising formats.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 04 November 2022 11:58
IBM has announced new software designed to help enterprises break down data and analytics silos so they can make data-driven decisions quickly and navigate unpredictable disruptions. Its Business Analytics Enterprise is a suite of business intelligence planning, budgeting, reporting, forecasting, an ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 30 November 2022 11:33
The global video ad management platform Peach has announced its support of Netflix's new ad-supported service Basic with Ads. The market leader in video advertising workflow and delivery makes it easy for brands, agencies and media owners to collaborate with each other on a global scale.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Friday, 04 November 2022 10:01
International Data Corporation (IDC) just announced its top technology predictions for 2023 and beyond, stating that in the next few years, enterprises in Asia Pacific need to slice through storms of disruption brought about by talent gaps, cybersecurity intensity, supply chain dynamics, COVID restr ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 30 November 2022 11:30
The internet is becoming increasingly visual with each new generation. Images and videos dominate communication, especially among young people. Nothing has accelerated the already rapid growth of this visual content more than the pandemic. In this increasingly visual economy, marketers need visual l ...
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Thursday, 03 November 2022 16:44
Since the production of still and moving images has become child's play, the belief that quality is a matter of taste has become even stronger. And as long as personal taste can legitimize just about anything perceptual, it will be difficult to eradicate this fatal fallacy.
- Written by Shaqeez
- Category: November 2022 - Video & Visual Marketing: Contents & Strategies
- Wednesday, 30 November 2022 11:28
Miri Naor Elias, Intelligence and Security Senior Legal Advisor at Synamedia, believes that legislation and enforcing anti-piracy regulations would lead to a significant reduction of streaming piracy incidents and risks. However, staying ahead of piracy requires collaboration across the video distri ...
- Written by Shaqeez
- Category: November 2022 - Appointments & Announcements
- Tuesday, 08 November 2022 13:25
National Research Group (NRG), recognized as an insights leader at the edge of technology, content, and culture, announced that Sushma Panchawati, a veteran insights strategist and emerging markets specialist, has been appointed Senior Vice President, Content & Strategy. She will oversee the f ...
