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- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Friday, 05 August 2022 10:17
Not least due to tiring web meetings and increasing "Zoom fatigue", virtual reality has powerfully penetrated our everyday lives. Professional virtual collaboration platforms on standalone VR headsets such as the Meta/Oculus Quest 2 or the PICO Neo 3 glasses now enable full immersion in a simulated ...
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 09 September 2022 11:00
Sending an SMS seems old-fashioned and reminiscent of a bygone era, but they still exist and are reliably delivered to mobile phones, smartphones and mobile devices.
- Written by Shaqeez
- Category: August 2022 - Immersive Technologies in Marketing
- Thursday, 04 August 2022 14:57
AnyMind Group announced the launch of an HTML5 game feature on its publisher platform, AnyManager, that enables web publishers to increase advertising (ad) revenue sources by implementing a variety of games on their site.
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 08 September 2022 17:51
It would be an understatement to say that the devastating spread of COVID-19, and industry’s collective reaction thereto, has prompted a seismic shift in how corporations are intending to operate in the post-pandemic era. One particularly notable pivot is that toward staff empathy and engageme ...
- Written by Shaqeez
- Category: August 2022 - Appointments & Announcements
- Wednesday, 03 August 2022 14:23
Revolut, the global financial superapp with over 20 million customers, has appointed Raymond Ng as Singapore CEO as it continues to grow in Singapore.The new appointment follows Revolut recently announcing the launch of its crypto products in Singapore. Revolut's customer base in Singapore has gro ...
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 08 September 2022 14:52
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 202 ...
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 30 September 2022 12:02
Games, played on a mobile device using localization technology like GPS, are called location-based (mobile) games. These are not only played on mobile hardware but also integrate the player's position into the game concept. In other words, while it does not matter for a normal mobile game where exac ...
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 08 September 2022 13:24
According to the latest release of IDC, Worldwide ICT Spending Guide Enterprise and SMB by Industry, spending is expected to grow by over 3.8% in 2022, reaching $1.4 Trillion by 2026 with a compound annual growth rate (CAGR) of 5.2% by the end of 2026.
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Wednesday, 28 September 2022 14:36
All too often the same advertising strategy is rigidly applied to mobile and traditional channels, although several independent studies show that an unmodified or only slightly adapted TV spot on mobile devices does not lead to the desired success – just as little as a mobile spot on a cinema ...
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 02 September 2022 12:54
Those who surf mobile usually have little time and patience. In other words, mobile online shoppers quickly abandon a website if they don't find what they are looking for right away. Here are tips for shop owners from trbo, a technology provider for dynamic onsite personalization, optimization and t ...
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Wednesday, 28 September 2022 14:29
Mobile games will account for more than 60% of the total gaming market share in 2022 according to a forecast by Data.ai. Ultimately, the data and analysis service provider expects the games market to reach a total volume of $222 billion this year.
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 02 September 2022 11:32
A mobile OEM (Original Equipment Manufacturer) refers to companies that make their own phones and have their own OEM mobile apps. Xiaomi, for example, which sold more than 190 million smartphones in 2021, has its own OEM app store (Xiaomi GetApps) and its own enterprise apps.
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Wednesday, 28 September 2022 14:20
Mobile working has become a worldwide trend since the beginning of the corona pandemic. Online team meetings are held from home, sensitive emails are sent on the go via smartphone, or new applications are programmed on the laptop in a café. Many are not aware that their mobile work doesn&rsqu ...
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 02 September 2022 10:49
From push notifications to App Store Optimization (ASO), modern mobile marketing aims to approach the right users at the right time in the best possible mix. In-app advertising is one of the most important components since the target groups are addressed via already existing apps. Both advertisers a ...
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 22 September 2022 12:11
The first beta version of the streaming platform Twitch was released in 2011 and initially only intended for the transmission of video games and e-sports. But after just two years, Twitch had already garnered more than 45 million viewers per month, which is why Amazon bought the company for 970 mill ...
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 02 September 2022 10:23
Like everything else, the use of the internet is subject to constant change. Especially when it comes to which devices are used to access the World Wide Web. The triumph of the Internet began with desktop computers, emancipated itself with the market launch of smartphones in the direction of respons ...
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 22 September 2022 12:00
Around three months ago, AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. A total of ...
- Written by Shaqeez
- Category: September 2022 - Appointments & Announcements
- Thursday, 08 September 2022 17:05
Meltwater, a global leader in social and media intelligence, is introducing an expanded offering to its social analytics suite, including new features such as Visual enrichments, Facebook Group Analytics and a partnership with NewsGuard.
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 22 September 2022 11:53
According to the latest Mobile App Trends Report from Adjust, mobile app growth has continued to accelerate globally in 2021. After a year of industry changes and upheaval caused by the COVID-19 pandemic, app installs, and sessions have grown across industries. Apps in the fintech, e-commerce and ga ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 28 October 2022 11:32
Explaining things in a way that everyone can understand is a real superpower – and it can be learned!
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 22 September 2022 11:43
A new study from Juniper Research has found that the total value of digital commerce transactions globally will exceed $20 trillion by 2027, from $12.3 trillion in 2022. It predicts growth will be driven by the increasing acceptance of digital payment methods and technologies that enable digital pay ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 28 October 2022 11:21
Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 22 September 2022 11:38
The Web3 game-PetaRush announced its collaboration with the NFT project Phanta Bear. The two projects have jointly launched 10,000 Phanta Bear NFTs, originating from the 2D Phanta Bear into 3D designs, for playing in the game. This is the world's first multi-IPs role interaction in one game.
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Friday, 28 October 2022 10:49
The effort required for customer experience management (CXM) is usually manageable and not too difficult to plan, especially when you consider that programs to avoid churn or to win back dropouts, let alone to acquire new customers, are significantly more complex and inefficient.
- Written by Augustine
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Thursday, 22 September 2022 11:33
AnyManager announced the opening of a branch office and commencement of operations in Shenzhen, China. Ben Chien, AnyMind Group’s Managing Director of Greater China, will oversee the Shenzhen office and lead the team there.
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Thursday, 20 October 2022 16:54
Satisfied buyers ensure the sale of the products and services offered by the company and play an essential role in recommendation marketing. Anyone who manages to inspire their clients has a good chance of further business relationships. Once convincing products, high-performance services and an app ...
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 09 September 2022 14:05
The pandemic, in which people were temporarily in lockdown and therefore used computers or tablets more frequently, has enormously accelerated the trend towards going online with smartphones. Many people who never shopped on their smartphone before the pandemic have changed their behavior during thi ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Thursday, 20 October 2022 16:21
IDC just published its worldwide information technology (IT) industry predictions for 2023 and beyond in a new IDC FutureScape report and presented it at a live event.
- Written by Shaqeez
- Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming
- Friday, 09 September 2022 11:45
A click or a swipe decides both the beginning and the end of the customer life cycle of a mobile app. Not to mention that businesses have to do a lot of convincing to get customers to install an app. Then just imagine that downloading the app is just the beginning before the tricky part starts which ...
- Written by Shaqeez
- Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing
- Thursday, 20 October 2022 14:58
The competitive pressure has never been higher and at the same time customers are becoming increasingly demanding, which is why marketers should score with real-time customer experiences.
