7gliphoSocial blogging is a leading web activity, yet most writers struggle to build an audience for their posts. Glipho.com is tackling this issue by combining a publishing platform with a social environment that can help international writers expand their reach.

Founded by bloggers for bloggers, Glipho is the free social publishing platform that brings the power of social networking to traditional writing. Launched in Europe and North America in March 2013, it currently operates with 11 employees based in London and downtown Boston.

Unlike conventional social publishing platforms such as Twitter or Tumblr, Glipho is a writer-focused network that showcases longer form content, with a 150-word minimum per post – called a Gliph.

Each user creates a profile to publish multi-media Gliphs, and Glipho serves as a communal blog that does the work of optimizing posts for audience generation.

The social publishing platform has already taken North America and Europe by storm, and countries like Singapore are not far behind.

Taking into consideration that only 5% of the 200 million blogs worldwide currently receive engagement, and connecting writers is key to changing this trend, glipho.com has given Singaporean bloggers more opportunities to make their voices heard, too.

Glipho founder and CEO Roger Planes is confident the platform will help more Singaporean bloggers find their readers. “Singapore has already proven a real hot bed for social blogging. We’ve been impressed with the high volume of Singaporean writing on the network and we are looking forward to increasing our number of Singaporean bloggers”

Current Gliphers come from more than 120 countries, blogging about everything from fashion and food to space exploration and web technology. All content is written, ranked and categorized by Glipho writers, providing them access to like-minded audiences and real-time engagement opportunities that build readership.

Glipho makes it easy to create and share good-looking, search optimized posts - no design or SEO skills needed - writers just have to present their creativity, the platform delivers the community.

And indeed, writers from around the world have already published hundreds of thousands of articles on the platform, especially since the platform is available on PC and tablets, as well as mobile Android and iPhone applications.

Glipho anticipates surpassing 100,000 users in autumn 2013 and MediaBUZZ wants to support their ambitious venture, especially since Glipho's audience has to grows to a critical mass first to really take-off. So, join their community at http://glipho.com/ and get seen!



By MediaBUZZ