MMAacadAs the Asia Pacific region is expected to fuel the growth of mobile marketing in the world, the spotlight is on the region’s marketers and how they can deliver on this stage. Home to the next billion of mobile users, the potential is ripe, but strategy needs to keep up to speed with the opportunity. For that reason, the Mobile Marketing Academy has just been launched, an online education program to train the region’s next generation of mobile marketers.


Endorsed by the Mobile Marketing Association (MMA), the program was designed for fast-paced professionals who want to stay abreast of marketing’s most crucial touch point today.

The Mobile Marketing Academy will open on October 15 and will run for five weeks, taking participants though an intensive course covering mobile industry landscape, mobile framework planning, and toolkits.

Key benefits of the program include:

  • Twelve (12) one-hour webinars with over 10 regional experts, to focus on various mobile marketing disciplines. Speakers come from Google, Twitter, TNS, Mobext, Fiksu, and more.
  • Over 100 learning modules and case studies. Hands-on learning is encouraged via weekly caselets and assignments.
  • 100% online training—access weekly live webinars, learning modules, training videos, and caselets, anytime and anywhere
  • Preparatory training for Mobile Marketing Certification by the Mobile Marketing Association (MMA) APAC.

The Mobile Marketing Academy is organized by Mobext, the mobile marketing arm of the Havas Media Group, and the International Institute of Digital Marketing (IIDM), and e-Learning Edge. Interested participants can register at and the website also offers a full view of the curriculum, course schedules, and pricing.