All That Matters assembles a stellar roster of field-leading speakers this month - including Akon, Black Eyed Peas, Samsung, Ogilvy, Coca-Cola, Universal Music, YouTube, Unilever, William Morris Endeavor, Maker Studios, SingTel, Glassnote Entertainment Group and many more.
Anticipated to attract over 10,000 executives and fans from all over the world, All That Matters, Asia's only "Business2Business2Fan" experience takes place from 20-25 May at The Ritz Carlton Millenia , Singapore and across multiple entertainment venues including Clarke Quay and *SCAPE .
Dubbed "TED meets SXSW" by Jason Mraz, All That Matters unites B2B Music, Digital, Social and Sponsorship Matters conferences with the YouTube FanFest with HP and Music Matters Live with HP B2Fan festivals, to stimulate a week long extravaganza of business creativity.
Catering to the next generation of leaders, the YouTube FanFest with HP and Music Matters with HP Academy mentors, educate and equip up-and-coming creators and musicians with tools, skills and advice.
Jasper Donat, Co-founder & CEO of organiser Branded Ltd says: "All That Matters will be an exciting week of events, sessions, panels and performances catering to the interests of leading business executives and fans from all over the world. It is truly a one-of-a-kind B2B2Fan pioneering industry festival delivering a 360 degree perspective of the digital media and entertainment industry in Asia Pacific and beyond.”
Into its ninth year, the award-winning Music Matters grows to three full conference days with a power attendance of business executives and now includes the Music Matters Academy, an invitation-only forum for young artists wishing to understand the business of music. Business2Fan offerings will include Music Matters Live with HP and YouTube FanFest with HP, which features the greatest line-up of YouTube stars ever in Asia.
As the world's entertainment viewing continues to shift online, Digital Matters champions all things video and is the place where the future of on-demand, online & OTT entertainment services is built.
2014 will usher in a new chapter in the history of All That Matters by integrating Social Matters and Sponsorship Matters into the week-long forum. Following its success in Hong Kong, Social Matters debuts in Singapore in partnership with leading advertising agency network Ogilvy & Mather and explores the theme of "brands as creators ", enabling marketers to bring brands to life, using creative, shareable content.
In partnership with the newly-launched Asian Sponsorship Association, the inaugural Sponsorship Matters will be a thorough examination of the importance sponsorship holds in this age of customer engagement. A must-attend event for marketers, agency strategists, event specialists, rights holders, media planners and industry stakeholders, Sponsorship Matters will examine topical issues including integrating sponsorship into an effective marketing mix, activation strategies in different environments, measuring ROI and more.