For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.
Talkwalker provides companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. The company’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages.
So far, Talkwalker Alerts, a free alerting service, is used by over 500,000 communications and marketing professionals worldwide. Since Cisco predicts 80% of internet traffic will be video by 2021, this number will for sure rise in the near future. Talkwalker now analyzes up to 2,000 images and videos per second to ensure brands have the data they need to track social mentions and conversations they would otherwise miss.
"Mobile internet connectivity in the Asia Pacific region is still on the rise and with it, social media users are consuming and creating more videos online. With our updated AI engine, marketers now have a more definitive way of measuring the reach of the branded video content they're producing, preventing brand crises as well as take part in the customer conversations when it matters," shares Ben Soubies, Talkwalker Head of APAC
The leading social listening and analytics platform, Talkwalker, just announced to be the first and only solution in the industry to offer brands and agencies AI-powered video analytics. Combined with Talkwalker’s advanced social media analytics and award-winning image recognition, it is now possible to discover up to 3x the number of brand mentions, simply by providing clients with a 360° view of their brands in motion, and a complete text, image, and video analytics solution. This comes, as Talkwalker reinforces their industry leadership through artificial intelligence driven insights.
Following the successful launch of their image recognition 3 years ago, they continue to lead in technical innovation, and invest further in the Talkwalker AI Engine. Video recognition is just one of the developments that has arisen from this investment.
“We’re such a visually-driven society, especially among Millennials and Gen Z. So many moments happen in video, it’s crucial for brands to be a part of these customer conversations,” says Talkwalker CEO Americas, Todd Grossman. “We found that up to 98% of videos with detected brand logos didn’t mention the brand name. No company could monitor them — until now. Our revolutionary technology finds consumer video insights to create campaigns with maximum impact, prevent brand crises by tracking critical videos, and measure the true ROI of sponsorship campaigns.”