canneslionsmall_Cannes Lions 59th International Festival of Creativity 2012 ended last week in southern French with the announcement of this year’s award winners. Cannes Lions Awards set the benchmark for excellence in creative communications and 2012 welcomed new entry sections for Mobile Lions and Branded Content & Entertainment Lions.



The Grand Prix winners have been announced during the whole past week and the remaining winners last Saturday. MediaBUZZ proudly joined the prestigious event as a media partner and wants to congratulate again all Cannes Lions Grand Prix award winners:

Titanium & Integrated Lions: Nike+ FuelBand by R/GA for Nike+

Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food

Creative Effectiveness: Returning to Universal Truths to Create Global Hits by BBH for AXE ‘Excite’

Cyber Lions: Nike+ FuelBand by R/GA for Nike+

Curators of Sweden by Volontaire for Visit Sweden/Swedish Institute

Design Lions: The Solar Annual Report 2011 by Serviceplan for Austria Solar

Direct Lions: Small Businesses Gets An Official Day by Crispin Porter + Bogusky for American Express

Film Craft Lions: Bear by Betc for Canal+

Film Lions: Back to the Start by Creative Artists Agency for Fast Food

Grand Prix For Good: Help I Want to Save a Life by Droga5 for Help Remedies

Media Lions: Google Voice Search by Manning Gottlieb OMD for Google

Mobile Lions: Hilltop re-imagined for Coca-Cola by Grow Interactive for Google

Outdoor Lions: #Cokehands by Ogilvy for Coca-Cola

The Invisible Drive by Jung von Matt for Mercedes-Benz

PR Lions: The Most Popular Song by JTW for Banco Popular de Puerto Rico

Press Lions: Unhate by Fabrica for United Colors of Benetton

Promo & Activation Lions: Small Businesses Gets An Official Day by Crispin Porter + Bogusky for American Express

Radio Lions: Repellent Radio by Talent for Go Outside Magazine

Each year, the Festival crowns a prominent personality who made an impact in today’s creative communications industry as Media Person of the Year, and this year’s award went to Jack Dorsey, the creator, co-founder and Executive Chairman of Twitter, Inc. and the co-founder and Chief Executive Officer of Square, Inc.

Indeed, Twitter has become a communication platform that instantly connects people everywhere to what's most meaningful to them. It is accessible to anyone, via the web, on smartphones and on the simplest of feature phones. And, with 340 million Tweets per day and more than 140 million active monthly users, it has a lot on offer for the media industry.

Philip Thomas, CEO of Cannes Lions, says, "Since inventing Twitter in 2006 Jack Dorsey has, in an incredibly short space of time, brought to the world an entirely new way for people to communicate, share ideas, and learn new things. It has become, in the meantime, a powerful social and political force, and is now part of the everyday global media language. The power and simplicity of what he has created has made Twitter a social phenomenon, and we are delighted to honour Jack with this award."

My personal favourite was the Titanium Lions award that went to Nike+ for their product and service FuelBand – a device that tracks your daily activity through a sport-tested accelerometer that translates every move into NikeFuel. Nike+ FuelBand tracks running, walking, dancing, basketball - and dozens of everyday actions and converts it into your Fuel, so that anyone who’s active can compare his/her daily activity with others on the Nike+ community site. It’s a ingeniously executed campaign with a platform created to connect people and to challenge the individual user as well as the community she/he belongs to.

Take a look at a video on Nike+:

By Mohamad El Hallak