The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes—from loyalty to lifetime value—and intelligently adapt each experience in real-time.
The Amplitude Digital Optimization System unifies the data, analytics, and infrastructure required to deeply understand which customer product behaviors lead to business outcomes—and to quickly and intelligently transform each experience based on these insights. Key components and new innovations include:
- Amplitude Behavioral Graph is the brain of the system. It is the deepest, fastest, and smartest database of customer behavior, built for the complexity of modern digital products. Its native query engine and machine learning algorithms correlate every individual action taken across every digital product to understand and predict which behaviors are indicators of outcomes such as engagement, retention, and loyalty.
- Real-Time Data Management is the foundation of the system, with data pipelines, identity resolution and data governance all built in to help ensure data is complete, trustworthy, and secure. New proactive data-auditing workflows significantly improve data quality while dramatically reducing the time spent in planning and troubleshooting data issues. Amplitude surfaces data anomalies, unexpected events, and incomplete taxonomies so you can fix them quickly and get to insights faster.
- Amplitude Analytics is the industry's #1 digital product analytics product based on G2 user rankings, bringing behavior data directly to digital teams so they can ask questions, get answers, and share findings instantaneously. For example, Amplitude Analytics can tell you which actions are the greatest predictors of retention or churn, and what behaviors are creating conversion degradation. New Executive Reporting capabilities bring every digital team and business leaders together with common data and visibility.
- Amplitude Recommend is the first self-service personalization engine powered by machine learning, behavioral data, and product analytics. With Recommend, every digital marketing and product team can deliver product experiences in the moment of business impact that are tailored to each user, without having to depend on engineering or data scientists. Before Amplitude Recommend, only digitally native companies with vast data science resources could craft experiences that adapt in the moment based on each customer's past and anticipated behaviors. Now with Recommend, this same level of behavioral-driven personalization is immediately accessible to any team.
"Delivering a more relevant experience through personalization is a key driver of growth, but traditional manual or demographic approaches don't scale. A company could have millions of combinations of customers, content, and offers — it's just not possible to know exactly which to present to each customer at any given time without machine learning," said Justin Bauer, EVP of Products at Amplitude. "With Amplitude Recommend we are bringing behavioral data and machine learning to personalization for the first time. We believe this is the key to removing the obstacles to make personalization work, at scale, without requiring an army of expensive technical resources."
Powered by the Amplitude Behavioral Graph, Recommend intelligently adapts and personalizes each customer's experience across any digital product or touchpoint in real time. Machine learning algorithms and predictive models enable teams to understand the drivers of specific outcomes. For example, gaming service Jumbo Interactive used Amplitude to understand the preferences of customers who recently purchased. With Recommend, they instantly created Amazon-style recommendations across channels tailored to each users' unique behaviors, resulting in a 158% increase in checkout conversions.
Digital products are at the center of every company’s transformation strategy, but how do they know if they are making the right digital bets? How do they know what features and actions in the product lead to retention, loyalty, and lifetime value? How do they connect products to business outcomes?
Amplitude intends to help every business optimize the business value of digital product innovation and is the brain behind more than 45,000 digital products at over 1,000 enterprise customers. The company is hosting its inaugural Digital Disruptors Summit, a half-day virtual event, on June 3, 2021, showcasing its Digital Optimization System to empower every digital team to be digital disruptors. To learn more and reserve your spot, register here.