Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, advertisers gain access to iflix’s premium brand-safe video inventory and highly-engaged audiences at-scale.
The agreement will also see Xandr become a key programmatic provider for iflix’s instream display solutions, allowing advertisers to employ native pause ads and leaderboard overlay ads on iflix’s inventory, increasing their brand awareness. Native pause ads enable advertisers to reach viewers seamlessly during paused video, while leaderboard overlay ads display a brand’s message to users directly from within the viewing experience.
“Our strategic agreement with iflix delivers on Xandr’s promise to expand and optimize the ways in which advertisers in Southeast Asia connect with valuable consumers on premium local video inventory,” said TeQ Kim, Director, Global Supply Evangelism Team at Xandr. “Our collaborative approach with our clients ensures that iflix is able to package and sell its inventory in the ways that work best for its business and its consumers. We’re thrilled iflix selected Xandr’s platform and look forward to expanding our footprint in Southeast Asia through our work together.”
Built on the powerful foundation of AppNexus technology, Xandr Monetize enables media companies to unlock the full value of their content and improve the advertising experience for consumers. Through strategic inventory management capabilities, data-driven yield optimization, and differentiated buyer demand, Xandr Monetize expands the ways in which content owners and distributors can package, sell, and measure performance across all formats, screens, and devices.
iflix’s programmatic in-stream video inventory is available for native app and mobile web, on tablets, CTVs, and desktops and enables buyers in the Xandr marketplace to reach and capture insights from engaged viewers across Southeast Asia, including Malaysia, Indonesia, the Philippines, and Thailand.
“As we double down on our advertising business, we’re committed to making our premium inventory even more accessible to marketers. Xandr’s comprehensive inventory management solutions, cutting-edge video technology and strategic support made adoption of Xandr Monetize an easy choice,” said Charles Less, iflix Head of Sales. (Source: Xandr)