Saturday Apr 27th

Waves by Influencer offers full end-to-end data transparency around influencer marketing campaigns
Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.
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Identify influencers that align with your brand's values and voice with IBM and Influential
Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technolo ...
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Putting influencer portrayals to the test
Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.
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HyperAuditor’s influencers, brands and agencies research
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:   INFLUENCER RESEARCH   Which of the following platforms do you use?
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Influencer’s easy switch from advertising partner to competitor can hurt
Building a brand is hard work and costs money, making parasite strategies like brand hijacking even more annoying. It is simply shameful to steal the attention, followers, or potential customers without much investment at the expense of brands, I think, which is why I want to look into forms of bran ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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