AnnouncementsMeltwaterMeltwater, a global leader in social and media intelligence, is introducing an expanded offering to its social analytics suite, including new features such as Visual enrichments, Facebook Group Analytics and a partnership with NewsGuard.

As social media platforms innovate, brands will need to keep pace with the changes through better analytics solutions and insights. Against the backdrop of these changes, Meltwater has introduced:

  • A new partnership with NewsGuard that helps brands quickly detect and respond to the spread of misinformation across social media platforms and news sources.
  • With Visual enrichments, brands now have access to an AI-powered tool that lets them search for the context of an image, beyond the traditional format of text-only searches in news websites, blogs, and Reddit documents. Importantly, it enables better tracking of visual mentions, including, logos, celebrities, genders and more.
  • Facebook Group Analytics helps brands analyze conversations in their Facebook groups to gain a deeper understanding of sentiments and derive key insights from posts and comments within these communities.

Meltwater is also moving into the next phase of growth with key appointments to its leadership team.

Kunalan Ramasamy joins the company as Malaysia’s new Country Manager. An industry veteran and seasoned sales leader, Ramasamy joins Meltwater from Isentia where he served as regional director.

With over 15 years of experience in the technology and telecom industry, Jeff Tai joins Meltwater Hong Kong as Sales Director, where he is in-charge of growing and scaling the business. Meltwater recently won the Software - Marketing Technology award at the prestigious HKB Technology Excellence Awards 2022.

For continued growth in the region, Meltwater has secured key strategic partnerships with McLaren and Tier One Entertainment.

McLaren is using Meltwater’s Explore and Media Relations platforms to track and monitor its own brand, as well as to benchmark it against competitors.

Tier One Entertainment is using Klear, a Meltwater offering, as its main data analytics platform to fuel a growing pool of esports content creators.

AppointmentsComscoreComscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it has appointed Geet Lulla as Vice President – Sales for Asia-Pacific.

Geet Lulla brings more than 30 years of business experience and successful B2B sales performance across the technology industry in Asia. Over the years he has built high-performing teams and worked on providing business solutions and successful outcomes to clients.

Geet Lulla was most recently Managing Director for India, Middle East and South-East Asia at Gracenote, where he leaves a proven track record in exceeding business goals in the market focused on video, music and sports metadata, having delivered sustained revenue growth. Previously he has held senior roles in technology solutions companies like SAP, Oracle, Experian, and Avaya.

Comscore also announced that Visakh Vijayakumar, who has served Comscore’s Client Insights team in India since December 2019, has been designated Sales Director to reinforce the team in India. Visakh is based in Bangalore. Also joining the team is Atul Nandoskar, Sales Director, based in Mumbai.

To manage Client Insights across APAC, Comscore has also brought on board Madan Acharya, who was previously leading Strategy and Ops at Zapr. Madan brings a wide and deep experience within the publisher and advertising domains in India, having previously also worked with companies like Eenadu and Vibrant.

Geet Lulla and his team add strength, experience, and coverage to Comscore's APAC presence where they will continue to build on the relationships that Comscore has established with existing clients, and also grow the business by acquiring new clients in the region.

AnnouncementsEffieAwardsAt the first physical APAC Effie Awards Gala in three years, marketing professionals from across the Asia Pacific region – Australia, Hong Kong, India, Indonesia, Philippines, Vietnam and Thailand – came together at the Four Seasons Hotel Singapore to celebrate the best of marketing effectiveness in the region and honor the work that made the cut.

62 Effie winners walked away with the highly coveted metals – 1 Grand Effie, 11 Golds, 28 Silvers and 22 Bronzes.

Emerging victorious yet again with multiple accolades under their belt, Ogilvy took home the top honor of Agency Network of the Year with 4 Golds, 5 Silvers and 7 Bronzes, with Ogilvy Mumbai clinching Agency of the Year as well as the highly coveted Grand Effie for NOT JUST A CADBURY AD 2.0 – a platform which brought together the star power of Shah Rukh Khan and hyper-personalization martech to create a world-first in shared value marketing, enabling thousands of small retailers to create personalized ads with Shah Rukh Khan as their ambassador.

The Womb Communications was crowned Independent Agency of the Year, a first for the Indian agency.

Mondelez International walks away with Marketer of the Year, with their brands Cadbury, Kinh Do Mooncakes and Oreo contributing points towards the win. Cadbury also walked away with Brand of the Year.

Topping the leader board with 20 winners is Australia, followed by India with 13 winners and Singapore with 6 winners.

2022 Awards Chairwoman Nicole McMillan said, “Winning an Effie is a monumental accomplishment. Not only is it testament to the exceeding amount of effort and talent from the teams, it is also affirmation from their peers that they have delivered exceptional results and brought success to their brands. Only the most effective works get rewarded with Effies, so congratulations to the teams on their well-deserved wins!”

The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:

The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2022 Effie Index, which ranks the most effective agencies, marketers and brands globally. The Index will be announced in 2023.

AnnouncementsTemusTemus poised to support transformation of enterprises and public sector to shape Singapore’s digital future

Temus counts some of the country's most future-forward government agencies and large enterprises as its customers. It has been established in April 2021 as a partnership between Temasek and global digital services company UST to accelerate the digital transformation of leading enterprises and public sector agencies in Singapore and beyond.

To serve the digital aspirations of its growing base of customers, Temus' workforce has expanded to around 200 professionals in under 18 months and is expected to grow five-fold over the next three years. The company has attracted a strong bench of experienced talents in strategy, design, architecture, technology, data & artificial intelligence.

Temus announced an accelerated “hire, place and train” program, called Step IT Up x Temus, to broaden digital opportunities and expand the local digital talent pool for Singapore. Candidates with no prior coding or software programming training and experience will be given priority admission to the program.

Step IT Up was first introduced in 2014 by Temus' strategic partner UST, to create computer science career opportunities for minority and disadvantaged groups in the United States. Since then, the program has run in Mexico, Poland, Australia, Costa Rica and Israel. About 87% of graduates have secured digital and technology jobs at leading global companies, and 90% of them have stayed at least two years. Notably, none of these trainees had a technology background.

Now available in Singapore, around 400 people are expected to benefit from Step IT Up x Temus by 2025. Candidates will be offered a full training sponsorship, financial stipend, and a full-time job when they graduate from their training.

Application for the first batch of trainees will close on 24 October 2022 and training will commence on 28 November 2022. Interested candidates are welcome to apply to the program at

Temus announced in addition the completion of its first acquisition, Dreamcloud, a home-grown Singapore-headquartered, and award-winning system integrator.

Founded in 2011, Dreamcloud was one of the pioneers in the low-code space. They became the first partner of OutSystems in Southeast Asia in 2014, and today has one of Singapore's largest OutSystems delivery teams.

The integration of Dreamcloud's capabilities will strengthen Temus' app development practice and complement its tech modernization capabilities, to help customers develop, deploy, and scale digital solutions with speed.

AppointmentsIASIntegral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced the appointment of Megan Reichelt as Country Manager Southeast Asia (SEA).

Megan was previously the programmatic Head for APAC at IAS. In her current role, she will actively work with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA.

Based in Singapore, Megan will report to Laura Quigley, SVP APAC.

As Country Manager, SEA, Megan will develop sales strategies to best support current clients while building new partnerships with key stakeholders to help them go beyond verification and make every ad impression count. She will develop sales strategies to best support current clients while building new partnerships with key stakeholders to help them go beyond verification and make every ad impression count.

Megan joined IAS in June 2021 as Strategic Partnerships Manager and, within a short span, was promoted to APAC Head of Programmatic business. With programmatic sales and marketing experience across Australia and Singapore, Megan brings strong expertise in business development, sales strategy, and scaling local market programs. Before joining IAS, she was the Marketing lead for Accor hotels, working on digital advertising and content strategies.