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- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 30 July 2020 14:13
According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%) males have watched an e-sports tournament in the last month, equivalent to 554m people. The rate amo ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 09 July 2020 12:50
The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize the financial markets with an enormous depth of information. Novel or improved representations of d ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 30 July 2020 13:46
In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies' digital transformation plans. Big technology companies were indeed working hard on the development of headsets (and still do) that can function without cabl ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 09 July 2020 12:30
As the entire world is scrambling to come back to normalcy under the COVID-19 pandemic-induced social distancing guidelines, brick-and-mortar retailers are shifting gears to rapidly embrace digital technologies to bridge the physical distance and navigate the crisis. With increased competition from ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 14:07
The corona pandemic radically changed the world as we knew it within a few weeks and the consequences of the crisis are so far still unpredictable. But gradually we are moving into a new normal, in which a lot is different than before, and even a few positive things happened.
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 02 July 2020 13:20
Especially in entertainment television, sports TV or shopping, consumers are currently very enthusiastic about video-triggered Augmented Reality (AR), a variant of AR, in which the user holds the smartphone or tablet camera on a moving image and is offered information and interaction options at the ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 14:01
Reply, specializing in the development and implementation of solutions based on new communication channels and digital media, opened the second Reply center after the AREA 360 in Milan in late 2019. The Immersive Experience Area in Munich is mainly based on the experience of Infinity Reply, that are ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 02 July 2020 13:06
The forced inaction of the past weeks triggered companies, institutions, and users to look into augmented reality (AR) and the opportunities it offers. They simply had time to get used to changing work processes and to test new tools and techniques.
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 13:55
Like hardly any other topic, the digital transformation is currently shaping public discussion in the communications industry, but operationally it has barely reached the marketing, PR, and social media departments, yet. Only a minority is currently using future technologies, such as artificial inte ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 02 July 2020 12:44
Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 13:43
The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Wednesday, 01 July 2020 15:18
Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 13:25
Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the c ...
- Written by Augustine
- Category: July 2020 - Appointments & Announcements
- Thursday, 16 July 2020 12:26
The Association of Advertising and Marketing Singapore (AAMS) announce its new EXCO:
President: Goh Shufen, Co-Founder and Principal, R3 WW
1st Vice President: Chloe Neo Managing Director of OMD Singapore
2nd Vice President: Paul Soon CEO, MullenLowe Group Southeast Asia
Hono ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 13:17
Qualtrics launched in partnership with its training partner TrainTheCrowd, a new customized XM training program that aims to help businesses maximize their investment in Qualtrics technology by creating a sustainable community of experts. Qualtrics is one of the first providers of XM technolog ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Friday, 28 August 2020 12:59
Looking at today’s working life, we can say we have become more productive and faster. But did we become happier or at least more satisfied? Certainly, not!Digital transformation, disruptive technologies, change, and agility are current buzzwords in our business world, that point out that with ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 13:11
According to global tech market advisory firm, ABI Research, revenue in security-related areas, such as platforms and licensing systems integration, IT spend, and connectivity will exceed US$40 billion in 2024, with notable efforts in privacy and security across these segments.
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Friday, 28 August 2020 12:29
According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That’s why very often we get wrong explanations when we ask about it.
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 23 July 2020 13:07
It’s no secret – marketers are time-strapped individuals. With the ongoing pandemic, we’ve also had to take on the role of part-time fortune teller.
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Thursday, 27 August 2020 16:28
Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.Through the new IDC hosted assessment tool, ever ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 16 July 2020 14:23
The lockdown caused by COVID-19 brought dormant deficits in structures and business models to the surface. Two realities have emerged more clearly than ever, namely that of progressive technological possibilities and sticking to established structures, which requires getting the two worlds in line o ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Thursday, 20 August 2020 14:40
It is said for years that in 2020 vision-driven, future-oriented plans would be experienced and new growth markets be conquered. We wanted to be ideally positioned this year, mastering the next decade in a leading position. But then everything turned out differently and nobody got spared when COVID- ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 16 July 2020 14:11
The South China Morning Post (SCMP) announced the launch of ‘SCMP Research’, a new knowledge-vertical dedicated to providing the latest intelligence and insights on leading industries in China.
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Thursday, 20 August 2020 13:12
Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 16 July 2020 13:56
Unveiled at the inaugural SAP Forward Together virtual event, SAP released the results of its poll of 4,500 Southeast Asian business leaders. According to the study, 40% of the businesses polled are still adopting a “wait and see” approach in response to the pandemic, which raises concer ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Thursday, 20 August 2020 12:18
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world.In recent years so-called super apps – online or mobile platform ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 09 July 2020 13:41
The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or practice step by step rhetorical exercises such as direct speeches.
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Wednesday, 19 August 2020 20:00
People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend met ...
- Written by Augustine
- Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
- Thursday, 09 July 2020 13:24
With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.The so-called smart mirror technology provides ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Friday, 14 August 2020 13:48
Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. Hence, Google announced in a blog post on July 31, 2020 thei ...
