ShuFen GohThe Association of Advertising and Marketing Singapore (AAMS) announce its new EXCO:

  • President: Goh Shufen, Co-Founder and Principal, R3 WW
  • 1st Vice President: Chloe Neo Managing Director of OMD Singapore
  • 2nd Vice President: Paul Soon CEO, MullenLowe Group Southeast Asia
  • Honorary Secretary: Ara Hampartsoumian, CEO, TBWA\Group Singapore

Formed on 1 Nov 2019 , merging both the 4As (Association of Accredited Advertising Agents Singapore, formed in 1948) and IAS (Institute of Advertising Singapore, formed in 1990), with the focus on becoming a nexus for all players in the AdMarcom industry in Singapore as well as the region.

AAMS, leveraging on the differing background of both 4As and IAS, represents a focused, restructured approach to match a rapidly changing industry.

Its aim to attract and coalesce the diversity of expertise, breadth of talents from advertiser/brands, agencies, media/publisher platforms and unify them into a single voice, will create Scale, Speed and Focus for all initiatives, resulting in a more effective organisation.

Term of office for the first EXCO will be from 13 Jun 2020 to 30 June 2022 an will be anchored on three main pillars: shifting mindsets, accelerating growth and driving talent.

ConnecTechAsia, Asia’s leading Infocomm Media and Technology event organised in partnership with Singapore’s Infocomm Media Development Authority (IMDA), announces the launch of the first-ever CommunicAsia Awards to be held on 30 Sept at this year’s virtual event.

Pivoting to an online stage, ConnecTechAsia, incorporating BroadcastAsia, CommunicAsia, SatelliteAsia and co-located with TechXLR8 Asia, will be a three-day virtual event held on 29 Sept – 1 Oct, thereafter turn into a 24/7, 365 days interactive marketplace. Attendees can look forward to a virtual exhibition show floor of the latest technology and solutions, as well as dedicated conferences including accelerateHER Asia and Elevating Founders, with live headliners, keynotes, Q&A and breakout sessions.

CommunicAsia has been a key industry support beyond its business platform for the last 40 years. As the region embarks on the new era of 5G, the CommunicAsia Awards celebrates the advancement and excellence across the global service provider ecosystem in their endeavour to build next-generation networks that will form the backbone of future societies.

The CommunicAsia Awards will feature eight categories to showcase innovation in telecoms trials, developments, automation technology, core network technologies and more. Open to both services providers and vendors, the eight categories are:


1. Best Results from a 5G Launch in APAC

2. Most Innovative 5G Trial in APAC

3. Best Network Automation Solution

4. Best 5G CORE Technology

5. Best RAN Technology

6. Most Significant Contribution to Edge Computing

7. Telecom Service Innovation in Response to COVID-19

8. People’s Choice: 5G Telecom Leader of the Year

More information on each category, submission criteria, as well as nominations for the CommunicAsia Awards can be found here. All entries will be assessed by an independent judging panel of six industry leading analysts and specialists. For more information on ConnecTechAsia, please visit

Fave, Southeast Asia's fast growing fintech platform providing QR payments & Loyalty Cashback to restaurant & retailers, has announced a strategic partnership and investment from Pine Labs, Asia's leading digital payments & merchant commerce platform.

Under the terms of the partnership, Fave’s QR code will become interoperable and integrated with Pine Lab’s terminals, enabling a single, safe, and seamless platform for digital payments and loyalty solutions in Southeast Asia. Fave’s merchant payment acceptance & loyalty cashback solutions will expand into both debit and credit cards platforms via Pine Labs payment terminals. Merchants working with Pine Labs in Southeast Asia will also gain access to Fave’s loyalty solutions and reward their customers with cashback. They will also be able to enjoy consolidation of payments and gain access to transparent reporting, payment reconciliation, customer insights and demographic data via access to Fave’s digital dashboard, Favebiz.

Nearly 50,000 of Fave’s and Pine Labs’ merchants in Southeast Asia will benefit immediately from the partnership. The collaboration aims to scale and grow more businesses digitally in the coming months. Fave will also be receiving funding from Pine Labs as part of the partnership.

Fave’s collaboration Pine Labs is an extension of its ongoing focus on working with major banks, fintech firms and e-wallets in Singapore and Malaysia via SGQR, Paynet and DuitNow QR to bring about customer loyalty solutions to the broader payments ecosystem. The collaboration is also crucial in furthering each company’s market positioning and value proposition in Southeast Asia. Fave has a long working history with merchants in the SME space, while Pine Labs’ merchants hail from enterprise and larger merchant organizations.

Chad PearceEarlier this month, Zendesk welcomed marketing veteran Chad Pearce to its Asia Pacific (APAC) leadership team, who will be based in Sydney, following on the recent appointment of Wendy Johnstone as regional Chief Operating Officer and Gari Johnson as Senior Vice President, Sales, APAC.

As Vice President of APAC Marketing, Pearce will be responsible for developing and executing Zendesk’s regional marketing strategy for APAC’s commercial and enterprise businesses, working closely with the Sales team.

Most recently the Chief Marketing Officer for Microsoft APAC, Pearce brings over 15 years of extensive integrated marketing experience having also led teams at Salesforce and Fuji Xerox.

The recent expansion of the leadership bench signals the company’s commitment to helping businesses in the region deliver the best customer experiences, which are particularly critical during these unique times.

Johnstone joined Zendesk last month as the company’s first regional Chief Operating Officer, where she will spearhead go-to-market strategies and operations for APAC and report into global Chief Operating Officer Tom Keiser. Based in Singapore, she brings over 25 years of experience in numerous senior marketing and operations roles at Salesforce, EMC, IBM and, most recently, Microsoft.

Working closely with Johnstone is Gari Johnson, Senior Vice President, Sales, Asia Pacific, who will drive the company’s growth strategy and expand its customer base in the region. Previously at Salesforce, Johnson’s experience spans more than 30 years in sales, operations, and marketing roles at Oracle, Intralinks and IBM, to name a few. Johnson is based in Sydney and reports into Norman Gennaro, President, Worldwide Sales.

Together, Johnstone and Johnson are set to steer the APAC business through these unique times in an effort to support Zendesk’s long-term goal of becoming a multibillion-dollar revenue company.

Earlier this year, Johnson’s predecessor, Sandie Overtveld, stepped into a newly created role within the business as the Vice President, Strategic Enterprise Accounts for APAC and EMEA and is now based in Europe.

Aqilliz, a technology company that specializes in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection.

As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its enterprise clients across the globe, effectively bolstering its existing suite of programmatic campaign optimization tools. In return, White Ops will equally be offering Aqilliz’s blockchain-powered solutions that span across the areas of identity management, programmatic campaign optimization, and loyalty and rewards management, to its global clientele. By working together, Aqilliz and White Ops will be able to better boost campaign transparency and offer improved fraud prevention measures across their respective partner ecosystems.