Wednesday Dec 01st

  • Use “Voice Search Readiness” to your advantage

    Use “Voice Search Readiness” to your advantage

    Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a leading provider of ‘Near Me’ Brand Experience marketing solutions.

  • Global MarTech trends are tipping point for IoT

    Global MarTech trends are tipping point for IoT

    Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans both at work and at home with buzzwords like Internet of Things (IoT), Industry 4.0, smart homes, autonomous driving or artificial intelligence (AI). What we shouldn’t forget is that these trendy technologies are supposed to make people’s hard everyday lives more comfortable.

  • Signalize connects all push channels

    Signalize connects all push channels

    Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution for push notifications across all channels: website, app, and wallet push.

  • Mobile communication continues to advance in the life of the consumer

    Mobile communication continues to advance in the life of the consumer

    There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

  • Why the “Internet of Things” adds authority to domain reputation

    Why the “Internet of Things” adds authority to domain reputation

    The “Internet of Things” (IoT) essentially describes the communication between countless devices via the Internet. The concept is well known by now and will become a reality with billions of more connected devices to the Internet in the coming years. The chances of abuse increase immeasurably: on the one hand, completely new options for communication and transactions with your customers open up; on the other hand, the dangers increase, because spammers and phishers know how to use these new options against you and your brand.

  • The time is more than ripe for integrated account-based marketing (ABM)

    The time is more than ripe for integrated account-based marketing (ABM)

    Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

  • Modernizing communication channels has many advantages

    Modernizing communication channels has many advantages

    Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

  • 24/7 information entitlement has come to stay!

    24/7 information entitlement has come to stay!

    If in the past, a single sales channel was sufficient, today's dynamic business environment requires a multi-layered concept with perfectly orchestrated channels. Customers simply want to buy whenever and wherever they are, and since the start of the pandemic, during lockdowns increasingly from the privacy of their home.

  • Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

    Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

    Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, besides highlighting its partnership with MIH Consortium (MIH), global manufacturing leader Foxconn's electric vehicle (EV) software and hardware open platform. Leveraging the power of Microsoft's cloud service, Azure, the partnership delivers secure and innovative cloud-native solutions.

  • How omnichannel is shaping the consumer experience in the long term

    How omnichannel is shaping the consumer experience in the long term

    The past few months have had a significant impact on economic development and people's behavior. Still, the exact extent of the devastating effects of the global crisis cannot be foreseen. Social distancing and enacted business closings during the lockdowns have forced retailers to break new ground. Brick-and-mortar shops had to try absorbing the losses with new models – with mixed success since many of these retailers just started out.

  • Web of Things (WoT)

    Web of Things (WoT)

    At first glance, the World Wide Web Consortium (W3C) and the Internet of Things (IoT) are two different worlds. The consortium is considered the authority for web standards and ensures that everyone can find information on the World Wide Web regardless of their device. Both the relatively simple web development and the so-called service composition (mashup) work relatively smoothly when integrating and offering different and partly external services such as road maps, weather data or translation services. But it is precisely this orchestration of services that is less trivial on the Internet of Things. IoT devices offer data and services such as sensor values for the temperature or switching a lamp on and off. Communication works smoothly when companies use all devices from a manufacturer and rely exclusively on its app or ecosystem, but a cross-manufacturer service composition is much more difficult, especially since security requirements differ from one another. And that exactly the gap the W3C wants to close with the standardization activity for the Web of Things (WoT).

  • Mobile Wallet

    Mobile Wallet

    The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

  • Account-based marketing and geofencing

    Account-based marketing and geofencing

    From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to be an ingenious move to address the desired target group.

  • AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s State of Gaming App Marketing reports increasing gaming apps demand

    AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming industry in 2020 to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth opportunities, as well as performance benchmarks in 16 key markets.

This week's highlights

How and why is a customer for or against a product or service?

Category: November 2021 - Neuromarketing: Predictive Analytics
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when w
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Behavioral design can lower the return rate in online retail

Category: November 2021 - Neuromarketing: Predictive Analytics
I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there i
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ESET cybersecurity survey in APAC reveals large gap between threat awareness and taking action

Category: November 2021 - Neuromarketing: Predictive Analytics
ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey, which has been conducted earlier this year with 11,200 respondents from Hong Kong, India, Indo
Read more...
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Previous articles

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to p
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Reimagined goes hand in hand with change

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
In the recent study ''Life Reimagined', the consulting firm Accenture examined which developments are increasingly influencing the purchasing decisions of consumers today and how companies should reac
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Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
Read more...
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Previous month's highlights

Account-based marketing opposes mass marketing

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

Smaato boosts platform security against fraud

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud before it can impact the bottom line. In conjunction with Smaato’s own sophisticated automated systems, safety and security on the platform for publishers and marketers alike is guaranteed. The company’s digital ad-tech platform is a self-serve omnichannel monetization solution that offers publishers the ability to manage their entire ad stack in one place.

Best practices for omnichannel marketing

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce, summarizes in its whitepaper, Omnichannel marketing for customer-driven interactions, the challenges companies are facing when determining the most effective ways to connect to customers for omnichannel marketing and selling.

Use the global potential of the Internet aggressively instead of defensively

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

Concepts are generally presented as the silver bullet for a successful future, be it regarding multi- or omni-channel and the famous 360-degree shopping experience. Indeed, the step that retailers must take to position themselves for the future is towards omnichannel commerce and the customer should be offered a comprehensive and continuous customer experience online and offline.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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