Sunday May 29th

  • Risk managers fear social media more than cyber attacks

    Risk managers fear social media more than cyber attacks

    According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain problems.

  • “Granfluencers” earn a great deal of Social Media money

    “Granfluencers” earn a great deal of Social Media money

    Social media is no longer synonymous with the younger generations. The likes of TikTok and Instagram have seen a wave of “granfluencers” (people over 55 years of age) becoming more and more prominent.

  • Alternative data-driving extreme market research disruption

    Alternative data-driving extreme market research disruption

    Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

  • Striking content creation requires a strategic approach

    Striking content creation requires a strategic approach

    It is common knowledge that content creation is extremely effective in positively influencing the marketing success of a company. But it isn’t easy to come up with high-quality creative content just like that since more is needed than just publishing a few sentences on a topic or a post.

  • Globe debuts first ever Eco-SIM in Asia made from recycled refrigerator waste

    Globe debuts first ever Eco-SIM in Asia made from recycled refrigerator waste

    SIM cards are among the smallest consumer items in the world, weighing around four grams each. However, with approximately 4.5 billion SIM cards manufactured every year, their combined weight represents an estimated 20,000 tons of plastic and other polymers, or the equivalent weight of 4000 jeepneys.

  • Palo Alto Networks APAC Cybersecurity Predictions 2022

    Palo Alto Networks APAC Cybersecurity Predictions 2022

    Palo Alto Networks, a global cybersecurity leader, released its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead.

  • Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

    Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.

  • With AI-based bots for intelligent self-service

    With AI-based bots for intelligent self-service

    Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots can do much more than just answer questions. A well-trained AI allows chatbots to work more efficiently and expand their service capabilities.

  • Disruptive forces necessitate bold decisions

    Disruptive forces necessitate bold decisions

    Today’s customers demanding seamless cross-channel experiences, convenience, reassurance, and commitment to environmental, social, and governance (ESG) values and the list keeps growing, states Forrester in one of its latest reports. Not to mention that the pandemic, supply chain disruptions, and the “Great Resignation” remains challenging.

  • The benefits of deep learning for campaign targeting

    The benefits of deep learning for campaign targeting

    In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

  • Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

  • IDC’s Asia Pacific AI and Automation Predictions for 2022 and Beyond

    IDC’s Asia Pacific AI and Automation Predictions for 2022 and Beyond

    Each year, IDC releases its Top Predictions through its IDC FutureScape reports to give a crystal ball view of what is ahead for the rapidly changing AI and Automation industry. These predictions have been used to shape the strategies and business objectives of technology leaders and business executives in the next 1–5 years.

  • No password in the world is 100% secure

    No password in the world is 100% secure

    The majority of IT security incidents affecting personal or business data can be traced back to weak or compromised passwords, despite the fact that the measures to secure passwords and credentials have been tightened over the years. New technologies for securely managing passwords are always coming into the market and experts always have new tips on hand on how to increase password protection.

  • Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.

This week's highlights

Alternative data-driving extreme market research disruption

Category: May 2022 - Security & Data Privacy in Marketing
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: w
Read more...

How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which
Read more...

Worry-free with strong IT security

Category: May 2022 - Security & Data Privacy in Marketing
Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and
Read more...
View More Articles

Previous articles

ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-dev
Read more...

Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company
Read more...

Artificial Intelligence (AI) vs Machine Learning (ML)

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
The buzzwords AI and machine learning are on everyone's lips these days, especially in marketing, but are often wrongly used as synonyms. In fact, only about one in five marketers know the differences
Read more...
View More Articles

Previous month's highlights

Corporate influencers, live formats and influencer podcasts will dominate the scene in 2022

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Reachbird, the influencer marketing agency acquired by adesso last year, has surveyed experts for the fourth time in a row and compiled the most important trends for the new year.

NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

NEC Asia Pacific, the regional headquarters for leading information and communications technology provider NEC Corporation, is hosting their inaugural NEC Visionary Day ASEAN on March 10, 2022.

Which countries are losing the most to digital ad fraud?

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021.The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, China, South Korea, UK, which together account for 60% of losses globally:

B2B social media at its best

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Professional content on Facebook, LinkedIn and Co. not only helps companies to get more followers, but new customers and thus more sales.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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