According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain problems.

Social media is no longer synonymous with the younger generations. The likes of TikTok and Instagram have seen a wave of “granfluencers” (people over 55 years of age) becoming more and more prominent.

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

It is common knowledge that content creation is extremely effective in positively influencing the marketing success of a company. But it isn’t easy to come up with high-quality creative content just like that since more is needed than just publishing a few sentences on a topic or a post.

SIM cards are among the smallest consumer items in the world, weighing around four grams each. However, with approximately 4.5 billion SIM cards manufactured every year, their combined weight represents an estimated 20,000 tons of plastic and other polymers, or the equivalent weight of 4000 jeepneys.

Palo Alto Networks, a global cybersecurity leader, released its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead.

Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report, that revealed both a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions.

Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots can do much more than just answer questions. A well-trained AI allows chatbots to work more efficiently and expand their service capabilities.

Today’s customers demanding seamless cross-channel experiences, convenience, reassurance, and commitment to environmental, social, and governance (ESG) values and the list keeps growing, states Forrester in one of its latest reports. Not to mention that the pandemic, supply chain disruptions, and the “Great Resignation” remains challenging.

In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

Each year, IDC releases its Top Predictions through its IDC FutureScape reports to give a crystal ball view of what is ahead for the rapidly changing AI and Automation industry. These predictions have been used to shape the strategies and business objectives of technology leaders and business executives in the next 1–5 years.

The majority of IT security incidents affecting personal or business data can be traced back to weak or compromised passwords, despite the fact that the measures to secure passwords and credentials have been tightened over the years. New technologies for securely managing passwords are always coming into the market and experts always have new tips on hand on how to increase password protection.

Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.