Wednesday Jun 07th

  • Guarantors of winning marketing automation

    Guarantors of winning marketing automation

    Marketing automation simplifies recurring marketing tasks and makes all B2B marketing more efficient. Despite this, many companies struggle with its business implementation. In most cases, however, the problems are not only due to the complex automation process itself, but to other missing prerequisites. A poorly developed strategy and undefined marketing goals become immediately apparent during automation and hinder the entire automation process. It is just as important to use the right tools, evaluate leads and use the analysis options of the automation software appropriately. Hence, know what is essential for successful marketing automation.

  • ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey

    ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-device user journeys, multi-language compatibility, enhanced AML screening tools, and Single Customer View via API and SDK.

  • "Humanized" live online video sales spurring seismic eComm paradigm shifts

    "Humanized" live online video sales spurring seismic eComm paradigm shifts

    Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion-dollar annual revenues.

  • Tips on how to choose a secure web analytics tool

    Tips on how to choose a secure web analytics tool

    The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as push marketing automation.

  • Risk managers fear social media more than cyber attacks

    Risk managers fear social media more than cyber attacks

    According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain problems.

  • Study shows how AI could get the cookie pop-up chaos under control

    Study shows how AI could get the cookie pop-up chaos under control

    One of the most annoying problems when surfing the web is the obligatory cookie banner, which most users now just click away in frustration and often with the worst default setting for data protection.

  • Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Interactive visual marketing platform Wootag is expanding its business just a month after closing its $1.7 million Series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

  • Apple's changes in data protection have far-reaching consequences

    Apple's changes in data protection have far-reaching consequences

    AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple's implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-reaching impact of the new privacy era on all aspects of the mobile ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRN) and non-SRN.

  • Attention: the end of Google Analytics is just around the corner

    Attention: the end of Google Analytics is just around the corner

    In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will flow into Google Analytics dashboards. Not to mention that Google has only specified a period of "at least six months" for access to data previously processed in Google Analytics, which means after this time, data can no longer be viewed, analyzed, or exported in Google Analytics.

  • The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.

  • Building a Smart Factory – Part 2: Defining the 21st-century smart factories

    Building a Smart Factory – Part 2: Defining the 21st-century smart factories

    Smart Factories (also known as Connected Factories) have many definitions. One way to define them is a group of technology innovations. When used together, these innovations support consolidated, connected, and flexible manufacturing processes. The processes run manufacturing, supply chain, and related back-office operations.

  • Regional Research Report on “Attitudes in Asia”

    Regional Research Report on “Attitudes in Asia”

    The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.

  • Meet Chinese Central Television’s AI anchor Wang

    Meet Chinese Central Television’s AI anchor Wang

    AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI's deep learning technology.

  • How the MITRE ATT&CK framework has revolutionized cyber-security

    How the MITRE ATT&CK framework has revolutionized cyber-security

    The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which have been made globally accessible to be used as the foundation for threat models and methodologies. Since its official release in May 2015, the framework has been talked about intensively in all industries. However, its use is often still underestimated, and many security teams are still playing catch up in updating their defenses.

This week's highlights

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportu
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New Apps, New Data, and New Resilience: Huawei Proposes Ways of Evolving Storage in the Yottabyte Era

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together
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Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital ins
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Previous articles

Track package delivery directly from Gmail inbox

Category: December 2022 - Email Marketing: Loyalty & Transactions
Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.
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Slow open rates? Just a few adjustments can help!

Category: December 2022 - Email Marketing: Loyalty & Transactions
The opening rate, together with the click rate, is one of the classic KPIs in email marketing and provides information about the performance of your strategy over time. However, you will always have t
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mailmunch’s email marketing trend predictions

Category: December 2022 - Email Marketing: Loyalty & Transactions
Since customer behavior has changed with the COVID-19 pandemic, mailmunch's Sania Khan highlights in her blog that it will be more important than ever to adjust your email marketing strategies and sug
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Previous month's highlights

There are many ways leading to a purchase

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer expectations.

Bringing complex content to the point is an art

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Explaining things in a way that everyone can understand is a real superpower – and it can be learned!

Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.

How to choose the right omnichannel solution

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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