Sunday May 29th

This week's highlights

Alternative data-driving extreme market research disruption

Category: May 2022 - Security & Data Privacy in Marketing
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: w
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How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which
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Worry-free with strong IT security

Category: May 2022 - Security & Data Privacy in Marketing
Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and
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Previous articles

The benefits of deep learning for campaign targeting

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now
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With AI-based bots for intelligent self-service

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots ca
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Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security

Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
It’s projected that, by 2025, there will be a total of 291.2 million digital buyers in the United States. It is further reported that, also by 2025, more than ten percent of all retail sales in
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Previous month's highlights

Which countries are losing the most to digital ad fraud?

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021.The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, China, South Korea, UK, which together account for 60% of losses globally:

BuzzAR poised to be Southeast Asia's first startup building an inclusive Metaverse

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

BuzzAR, Southeast Asia's first woman-led metaverse startup, raises US$3.8 million seed funding to build an inclusive metaverse, through its family-friendly games, virtual reality (VR) and GameFi projects.

IAS’s social ads and consumer perception study – Singapore Edition

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Integral Ad Science has released the Social Ads and Consumer Perception study – Singapore Edition which provides an overview of social media usage and insights into user perceptions of social media in-feed ads, a format inside a user’s social feed.

Asia’s Social Ad Spend Soars

Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content

Emplifi released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care. Ad spend on Facebook and Instagram in Asia Pacific (APAC) increased 24% in Q4 2021, in comparison to the previous quarter. Year-over-year (YoY) growth rose 11% to USD 2,793.12 per ad account per month. In Singapore, social ad spend surged 32% in Q4 in comparison to the previous quarter. YoY growth jumped 16% to USD 2,801.39 per ad account per month.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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