Wednesday Dec 01st

  • Account-based marketing and geofencing

    Account-based marketing and geofencing

    From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to be an ingenious move to address the desired target group.

  • Is search optimization for voice really relevant?

    Is search optimization for voice really relevant?

    Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area of application that is far below what was expected at the height of the hype two years ago.

  • What does it take for a mobile app to become a hit?

    What does it take for a mobile app to become a hit?

    Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to create a mobile product that surpasses expectations since user expectations constantly climbed higher with advancements in technology. They require ease of use, faster loading time, ability to complete a specific task within a minimum number of actions possible, and so on.

  • The differences between classic and headless CMS

    The differences between classic and headless CMS

    Everyone is talking about three related topics: (1) Internet of Things (IoT), (2) Machine to Machine (M2M) and (3) Industry 4.0, making the manufacturers of hardware and software for networking devices believe the entry into the Internet of Things can be done easily with guaranteed success.

  • Omnichannel advertising is an organizational nightmare

    Omnichannel advertising is an organizational nightmare

    Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.

  • Distrust in voice applications slows down acceptance

    Distrust in voice applications slows down acceptance

    Voice search is already pervasive and used every day, people ask for recipes, addresses, opening times or the weather occasionally; therefore, websites should be optimized accordingly. This means in practice, preparing information clearly, answering simple questions, and optimizing the loading time.

  • Account-based marketing opposes mass marketing

    Account-based marketing opposes mass marketing

    In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

  • Smaato boosts platform security against fraud

    Smaato boosts platform security against fraud

    Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud before it can impact the bottom line. In conjunction with Smaato’s own sophisticated automated systems, safety and security on the platform for publishers and marketers alike is guaranteed. The company’s digital ad-tech platform is a self-serve omnichannel monetization solution that offers publishers the ability to manage their entire ad stack in one place.

  • AnyMind Group launched Story Engine, a no-code web stories generator

    AnyMind Group launched Story Engine, a no-code web stories generator

    AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.

  • Multi-sensory perception ensures a competitive advantage for brick-and-mortar retail stores

    Multi-sensory perception ensures a competitive advantage for brick-and-mortar retail stores

    Since everyone is talking about neuromarketing, smaller retailers, in particular, often wonder what opportunities it holds for them. Well, basically it is using findings from the past that can now be put to practical use. If you want, you could for instance even consider the church as the inventor of neuromarketing since a visit to a church can explain quite well how multi-sensor technology works.

  • Programmatic Omnichannel and its potential

    Programmatic Omnichannel and its potential

    When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital out-of-home (DOOH) or social media, a different degree of maturity and usage can be noticed: while the desktop and mobile channels are almost completely developed for programmatic advertising, and the value for Advanced TV is by now around 50%, the other channels are less programmatic so far. Overall, however, programmatic, and data-based purchasing has established itself on all channels. Therefore, it can be assumed that the development of programmatic omnichannel campaigns will increase in the future.

  • Navigating Asia’s digital landscape with a little help from Radarr

    Navigating Asia’s digital landscape with a little help from Radarr

    Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

  • How to modernize your omnichannel strategy

    How to modernize your omnichannel strategy

    In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage with customers across multiple digital channels and be “proactive” instead of ‘’reactive’’ when trying to be omnipresent.

  • Kantar's Media Trends and Predictions 2022

    Kantar's Media Trends and Predictions 2022

    The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the Asia Pacific media industry and what can be expected in the year to come. In doing so, Kantar is using its market-leading data, alongside evidence-based predictions and expert viewpoints to help media owners and brands build their plans for 2022 and beyond.

This week's highlights

How and why is a customer for or against a product or service?

Category: November 2021 - Neuromarketing: Predictive Analytics
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when w
Read more...

Behavioral design can lower the return rate in online retail

Category: November 2021 - Neuromarketing: Predictive Analytics
I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there i
Read more...

ESET cybersecurity survey in APAC reveals large gap between threat awareness and taking action

Category: November 2021 - Neuromarketing: Predictive Analytics
ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey, which has been conducted earlier this year with 11,200 respondents from Hong Kong, India, Indo
Read more...
View More Articles

Previous articles

Global MarTech trends are tipping point for IoT

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans both at work and at home with buzzwords like Internet of Things (IoT), Industry 4.0, smart homes, autonom
Read more...

Just 40% of APAC firms, compared to 70% globally, will make anywhere-work permanent

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
According to Forrester's 2022 Predictions for Asia Pacific, region-specific pressures will allow just 40% of APAC firms to pivot to anywhere-work versus 70% globally.
Read more...

Rakuten SQREEM launched new AI-based first-party data ad solution

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc., announced
Read more...
View More Articles

Previous month's highlights

Account-based marketing opposes mass marketing

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for decades, a new approach is now experiencing an upswing.

Omnichannel advertising is an organizational nightmare

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.

Account-based marketing and geofencing

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to be an ingenious move to address the desired target group.

Programmatic Omnichannel and its potential

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital out-of-home (DOOH) or social media, a different degree of maturity and usage can be noticed: while the desktop and mobile channels are almost completely developed for programmatic advertising, and the value for Advanced TV is by now around 50%, the other channels are less programmatic so far. Overall, however, programmatic, and data-based purchasing has established itself on all channels. Therefore, it can be assumed that the development of programmatic omnichannel campaigns will increase in the future.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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