- Category: June 2014 - Video Marketing
Bindo, a New York based retail start-up has opened an office in Singapore in preparation for expansion into Southeast Asia.
In a few months, it will be releasing Bindo Marketplace: a consumer app that aggregates all the stores using Bindo POS onto one platform, allowing consumers to purchase directly online from their favorite neighborhood store, and have it delivered. In doing so, Bindo aims to close the loop between the online and the offline, a topic that was one of the key topics at MediabUZZ’s 8byEight event on Digital Marketing this week.
Bindo cloud-based iPad Point of Sale (POS) system enables 24/7 online shopping for the end consumer and not only offer a comprehensive array of features ranging from inventory management to customer relationship management (CRM), the company offers merchants the mobility to consult, sell, and close the deal simultaneously, providing a VIP experience to every customer. Its CRM creates customer profiles at the point of checkout, enabling the merchant to later engage with the customer post-sale.
More uniquely, merchants can launch their entire store online onto web and mobile with one click and efficiently operate omnichannel commerce with one unified inventory, saving hours of store management tasks each week. This turns the POS into a powerful retail platform capable of true online and offline commerce. Bindo Marketplace then aggregates all the stores on the Bindo network, onto one consumer platform, and allows consumers to shop from their favourite neighborhood store online, and have it delivered within hours
“Our mission at Bindo is really to strengthen local economies and support local businesses, whilst making shopping more convenient for consumers”, said Brad Lauster, cofounder of Bindo.
“Having personally experienced the difficulties small business face selling online, we wanted to find a way to bring merchants online without diluting brand awareness. We are not interested in simply providing an online storefront for merchants to promote themselves, but aggressively co-marketing our marketplace with our merchants so that together, we have the means to battle the Goliaths of ecommerce.”
The Bindo Marketplace app also makes mobile commerce and ecommerce infinitely more convenient for the consumer, by bridging the gap between online and offline retail. In-store purchases are saved, viewable and re-orderable on the mobile app, and loyalty points are tracked across multiple channels.
It is a hyperlocal marketplace for consumers that want to find and purchase a particular product in their neighborhood stores online, which they can do scanning the barcode with their app.
Since Bindo’s private beta launch, inbound leads have been increasing exponentially each month, consequently substantial resources will be allocated to scaling the sales team to support the rapidly growing number of merchant demo requests and providing a seamless experience for both merchant and consumer. As the network grows, Bindo becomes a real-time product graph, connecting brands, consumers and merchants.