Wednesday Dec 01st

  • Is search optimization for voice really relevant?

    Is search optimization for voice really relevant?

    Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area of application that is far below what was expected at the height of the hype two years ago.

  • How voice commands will influence user behavior

    How voice commands will influence user behavior

    The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.

  • The machines will take over the helm in future retail

    The machines will take over the helm in future retail

    In online and brick-and-mortar retail you can see a tug-of-war for the customer's favor, but this battle only obscures one of the most important future trends, the Internet of Things (IoT). As a result, retail is increasingly losing direct contact with its customers, regardless of whether it is online or offline.

  • SOTI reduces cost and complexity of business-critical mobility and the IoT

    SOTI reduces cost and complexity of business-critical mobility and the IoT

    The Internet of Things (IoT) is one of the dazzling trends of the 21st century, destined to change our life, as well as any business and market, by collecting, processing, and analyzing large amounts of data in real time, thereby uniting the physical and digital world.

  • Joined forces for in-game advertising

    Joined forces for in-game advertising

    Tier One Entertainment, Southeast Asia's leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world's leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe.

    Tier One Entertainment is seeded by one of the biggest esports venture capital groups in the world, with an accumulative reach of 100.9 million on Facebook, 23.5 million on YouTube, 11.8 million on Instagram, & 9.1 million on TikTok. The collaboration includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One Entertainment also earned the right to cater Admazing Co. within Southeast Asia.

    According to the global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. This growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet. Hence, adding in-game advertising to its core advertising services is essential for Tier One Entertainment to strengthen its gaming ecosystem as well as push further its dominance in the mobile gaming industry with its esports team, Blacklist International.

    "This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands. Our ultimate goal is to provide our clients with the solutions to efficiently penetrate the hard-to-reach Millennials and Gen Z audiences. Admazing Co. is a superior platform because it is the only one that has direct connection to game developers; hence, providing premium inventory. We are fortunate and glad to have a truly top tier partner like Admazing Co.," Joanne Llavore, Chief Commercial Officer, Tier One Entertainment said.

    Indeed, the world's highest-performing mobile games curator, Admazing Co., has the highest games inventory penetrating Gen Z and millennial audiences in the region which Tier One Entertainment is aiming to cover for its brand-partners. According to Admazing Co., partnership with Tier One Entertainment in Southeast Asia is a major path they are thrilled to take.

    "We recognized Tier One's expertise in the gaming industry and I am especially proud of this collaboration because it highlights how we are working together to change the advertising era through mobile game advertising and help build the next generation audience experience in a brand-safe environment. This partnership also represents a major milestone in the growth of Mobile Gaming as an effective territory in the region," Edward Castillo, Managing Director, Admazing Co. said.

    Without doubts, in-game advertising allows marketers to interact with their consumers in a highly intuitive way by delivering high-impact creatives to a very engaged audience.

    By MediaBUZZ

  • EVRYTHNG for IoT marketing data collection

    EVRYTHNG for IoT marketing data collection

    The buzzword Internet of Things, or IoT for short, is obviously a whole bunch of technologies and Internet protocols that have the common goal of connecting all kinds of devices to the Internet. In contrast to networked computers and servers, these devices are usually equipped with little computing power and memory for lower energy consumption and for reasons of cost. These IoT devices then make their services and data available in the network via a server (gateway / broker) on the Internet that collects and evaluates the data to make it available for query. The IoT devices send their data to the IoT service or its gateway whenever they are ready. Ideally, each device is only responsible for one task or one measured value, so the other devices remain functional if one should fail temporarily or completely.

  • Predictive analytics increase customer loyalty, optimize marketing budgets and reduce churn rates

    Predictive analytics increase customer loyalty, optimize marketing budgets and reduce churn rates

    Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This means they need to always be one step ahead of consumer trends and wishes, which is made possible with the help of an impressive database, smart analytics, and predictive analytics.

  • The time is more than ripe for integrated account-based marketing (ABM)

    The time is more than ripe for integrated account-based marketing (ABM)

    Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

  • CIOs' influence is growing as technology becomes core to enterprises

    CIOs' influence is growing as technology becomes core to enterprises

    A new IBM Institute for Business Value (IBV) study revealed CIOs' influence on business strategy and operations is growing as technology pervades surveyed enterprises, surveying 2,500 CIOs from more than 45 locations and 29 industries. It was conducted in cooperation with Oxford Economics and benchmarked against nearly 20 years of IBM's C-suite surveys.

  • Mobile Wallet

    Mobile Wallet

    The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

  • How to modernize your omnichannel strategy

    How to modernize your omnichannel strategy

    In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage with customers across multiple digital channels and be “proactive” instead of ‘’reactive’’ when trying to be omnipresent.

  • Using the advantages of IoT Commerce

    Using the advantages of IoT Commerce

    In e-commerce everything revolves around the end customers and their needs, while in Industry 4.0 intelligent machines are in the foreground. With industrial IoT commerce, new commercial perspectives and opportunities are now established.

  • AnyMind Group launched Story Engine, a no-code web stories generator

    AnyMind Group launched Story Engine, a no-code web stories generator

    AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.

  • Modernizing communication channels has many advantages

    Modernizing communication channels has many advantages

    Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

This week's highlights

How and why is a customer for or against a product or service?

Category: November 2021 - Neuromarketing: Predictive Analytics
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when w
Read more...

Behavioral design can lower the return rate in online retail

Category: November 2021 - Neuromarketing: Predictive Analytics
I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there i
Read more...

ESET cybersecurity survey in APAC reveals large gap between threat awareness and taking action

Category: November 2021 - Neuromarketing: Predictive Analytics
ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey, which has been conducted earlier this year with 11,200 respondents from Hong Kong, India, Indo
Read more...
View More Articles

Previous articles

Rakuten SQREEM launched new AI-based first-party data ad solution

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc., announced
Read more...

Global MarTech trends are tipping point for IoT

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans both at work and at home with buzzwords like Internet of Things (IoT), Industry 4.0, smart homes, autonom
Read more...

The differences between classic and headless CMS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Everyone is talking about three related topics: (1) Internet of Things (IoT), (2) Machine to Machine (M2M) and (3) Industry 4.0, making the manufacturers of hardware and software for networking device
Read more...
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Previous month's highlights

24/7 information entitlement has come to stay!

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

If in the past, a single sales channel was sufficient, today's dynamic business environment requires a multi-layered concept with perfectly orchestrated channels. Customers simply want to buy whenever and wherever they are, and since the start of the pandemic, during lockdowns increasingly from the privacy of their home.

The time is more than ripe for integrated account-based marketing (ABM)

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

Smaato boosts platform security against fraud

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud before it can impact the bottom line. In conjunction with Smaato’s own sophisticated automated systems, safety and security on the platform for publishers and marketers alike is guaranteed. The company’s digital ad-tech platform is a self-serve omnichannel monetization solution that offers publishers the ability to manage their entire ad stack in one place.

Modernizing communication channels has many advantages

Category: August 2021 - Omnichannel Marketing: Account-based Marketing

Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.

View More Articles

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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