Wednesday Jun 07th

  • The road to data-driven marketing is easier than you think

    The road to data-driven marketing is easier than you think

    As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the people reached become buyers. Instead, extensive amounts of data, in combination with modern technologies, enable targeted investments with high precision. Companies can replace gut feelings with well-founded information and not only use their budgets more efficiently, but also significantly increase the conversion rate.

  • Study shows how AI could get the cookie pop-up chaos under control

    Study shows how AI could get the cookie pop-up chaos under control

    One of the most annoying problems when surfing the web is the obligatory cookie banner, which most users now just click away in frustration and often with the worst default setting for data protection.

  • SML launches its first RFID technology center in Hong Kong

    SML launches its first RFID technology center in Hong Kong

    SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.

  • Building a Smart Factory – Part 2: Defining the 21st-century smart factories

    Building a Smart Factory – Part 2: Defining the 21st-century smart factories

    Smart Factories (also known as Connected Factories) have many definitions. One way to define them is a group of technology innovations. When used together, these innovations support consolidated, connected, and flexible manufacturing processes. The processes run manufacturing, supply chain, and related back-office operations.

  • Online communication should be needs-oriented to remain relevant for search queries

    Online communication should be needs-oriented to remain relevant for search queries

    Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relevant for search queries, companies must adapt to this development and tailor their online communication to needs on the basis of a comprehensive keyword analysis.

  • Chinese AI companies in the fast lane

    Chinese AI companies in the fast lane

    Many Chinese companies are using AI to perfectly tailor their offers to customers and are now making inroads into the rest of the world. The fact is, China is developing into the leading economic nation in terms of economic progress, not least driven by artificial intelligence, according to Prof. Dr. Claudia Bünte, international marketing and branding expert, mainly for three reasons:

  • AI and its magic

    AI and its magic

    There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written texts are and how the marketing industry can benefit from this technological innovation is, however, still questionable.

  • Meet Chinese Central Television’s AI anchor Wang

    Meet Chinese Central Television’s AI anchor Wang

    AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI's deep learning technology.

  • Apple's changes in data protection have far-reaching consequences

    Apple's changes in data protection have far-reaching consequences

    AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple's implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-reaching impact of the new privacy era on all aspects of the mobile ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRN) and non-SRN.

  • Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game

    Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game

    Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.

  • The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    The State of Measurement in Fashion, Luxury & Beauty 2022 Report

    Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.

  • Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Wootag announced the launch of its Hong Kong office as part of its global expansion plan

    Interactive visual marketing platform Wootag is expanding its business just a month after closing its $1.7 million Series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

  • Alternative data-driving extreme market research disruption

    Alternative data-driving extreme market research disruption

    Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

  • Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions

    Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.

This week's highlights

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportu
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New Apps, New Data, and New Resilience: Huawei Proposes Ways of Evolving Storage in the Yottabyte Era

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together
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Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms

Category: Jan–Mar 2023 - Digital Media Trends & Predictions
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital ins
Read more...
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Previous articles

Email marketing tools, tips and tricks

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
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Avoid the common pitfalls of choosing an email marketing platform by asking the right questions

Category: December 2022 - Email Marketing: Loyalty & Transactions
When choosing email marketing software, it is crucial to follow the motto "strategy first, technology second" so that the procedure does not lead to a technological dead end. Therefore, define in adva
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Track package delivery directly from Gmail inbox

Category: December 2022 - Email Marketing: Loyalty & Transactions
Ahead of the holiday season, Gmail announced it would give its users the ability to track their upcoming package delivery right from their inbox.
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Previous month's highlights

New Yahoo mail app’s first-of-its-kind features

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.

Satisfied customers = corporate success

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Satisfied buyers ensure the sale of the products and services offered by the company and play an essential role in recommendation marketing. Anyone who manages to inspire their clients has a good chance of further business relationships. Once convincing products, high-performance services and an appreciative exchange of customers make a positive impression, potential new customers come knocking.

Consumers demand more transparency when it comes to data privacy

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers' perceptions and behaviors on data privacy.

How to choose the right omnichannel solution

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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