Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from Apple, point to the same direction, namely the fact that the users have focused on a small, sharply defined area of application that is far below what was expected at the height of the hype two years ago.

The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces.

In online and brick-and-mortar retail you can see a tug-of-war for the customer's favor, but this battle only obscures one of the most important future trends, the Internet of Things (IoT). As a result, retail is increasingly losing direct contact with its customers, regardless of whether it is online or offline.

The Internet of Things (IoT) is one of the dazzling trends of the 21st century, destined to change our life, as well as any business and market, by collecting, processing, and analyzing large amounts of data in real time, thereby uniting the physical and digital world.

Tier One Entertainment, Southeast Asia's leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world's leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe.

Tier One Entertainment is seeded by one of the biggest esports venture capital groups in the world, with an accumulative reach of 100.9 million on Facebook, 23.5 million on YouTube, 11.8 million on Instagram, & 9.1 million on TikTok. The collaboration includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One Entertainment also earned the right to cater Admazing Co. within Southeast Asia.

According to the global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. This growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet. Hence, adding in-game advertising to its core advertising services is essential for Tier One Entertainment to strengthen its gaming ecosystem as well as push further its dominance in the mobile gaming industry with its esports team, Blacklist International.

"This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands. Our ultimate goal is to provide our clients with the solutions to efficiently penetrate the hard-to-reach Millennials and Gen Z audiences. Admazing Co. is a superior platform because it is the only one that has direct connection to game developers; hence, providing premium inventory. We are fortunate and glad to have a truly top tier partner like Admazing Co.," Joanne Llavore, Chief Commercial Officer, Tier One Entertainment said.

Indeed, the world's highest-performing mobile games curator, Admazing Co., has the highest games inventory penetrating Gen Z and millennial audiences in the region which Tier One Entertainment is aiming to cover for its brand-partners. According to Admazing Co., partnership with Tier One Entertainment in Southeast Asia is a major path they are thrilled to take.

"We recognized Tier One's expertise in the gaming industry and I am especially proud of this collaboration because it highlights how we are working together to change the advertising era through mobile game advertising and help build the next generation audience experience in a brand-safe environment. This partnership also represents a major milestone in the growth of Mobile Gaming as an effective territory in the region," Edward Castillo, Managing Director, Admazing Co. said.

Without doubts, in-game advertising allows marketers to interact with their consumers in a highly intuitive way by delivering high-impact creatives to a very engaged audience.

By MediaBUZZ

The buzzword Internet of Things, or IoT for short, is obviously a whole bunch of technologies and Internet protocols that have the common goal of connecting all kinds of devices to the Internet. In contrast to networked computers and servers, these devices are usually equipped with little computing power and memory for lower energy consumption and for reasons of cost. These IoT devices then make their services and data available in the network via a server (gateway / broker) on the Internet that collects and evaluates the data to make it available for query. The IoT devices send their data to the IoT service or its gateway whenever they are ready. Ideally, each device is only responsible for one task or one measured value, so the other devices remain functional if one should fail temporarily or completely.

Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This means they need to always be one step ahead of consumer trends and wishes, which is made possible with the help of an impressive database, smart analytics, and predictive analytics.

Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).

A new IBM Institute for Business Value (IBV) study revealed CIOs' influence on business strategy and operations is growing as technology pervades surveyed enterprises, surveying 2,500 CIOs from more than 45 locations and 29 industries. It was conducted in cooperation with Oxford Economics and benchmarked against nearly 20 years of IBM's C-suite surveys.

The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage with customers across multiple digital channels and be “proactive” instead of ‘’reactive’’ when trying to be omnipresent.

In e-commerce everything revolves around the end customers and their needs, while in Industry 4.0 intelligent machines are in the foreground. With industrial IoT commerce, new commercial perspectives and opportunities are now established.

AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.

Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.